INTU ICESI VIRTUAL ES

Why a Master in Marketing at Icesi?

Universidad Icesi’s Master’s Degree in Marketing has been designed with the highest international standards, so that you are able to lead the formulation of marketing strategies that add value to an organization or a project, by understanding the environment, identifying market opportunities and the innovative implementation of technologies that enhance the connection with the user and the marketing strategy.

The new curriculum projects our master's degree towards the future of marketing education in a global scope, taking into account the development of managerial skills, the use of data analytics and the implementation of digital technologies among others, always considering the ethical implications of decision making.

The program is developed under an innovative methodology that combines the importance of face-to-face interaction with opportunities offered by digital environments.

Competences

The degree updates and strengthens planning, direction and control skills in the execution of marketing and sales programs.

1

Global Marketing Analysis

+

Global Marketing Analysis

Graduates will be able to formulate marketing strategies that add value to an organization or a project through understanding the environment, the study of user and consumer behavior, segmentation, targeting and positioning, analysis of the marketing mix and brand building (brand equity).

2

Marketing Analytics

+

Marketing Analytics

Graduates will be able to identify market opportunities, make decisions and validate the effectiveness of actions by interpreting the results of market and user data analytics, through Business Analytics techniques, marketing metrics and financial analysis, and exploration and visualization of data among others.

3

Innovation and Digital Technologies

+

Innovation and Digital Technologies

Graduates will be able to innovatively implement technologies that enhance the connection with the user and the marketing strategy, by learning innovation methodologies, analyzing the impact of technological trends on marketing, integrated communications from marketing, e-commerce, sales and channel management, as well as the fundamentals of digital technologies.

4

Management Skills and Ethics:

+

Management Skills and Ethics:

Graduates will develop soft skills to lead initiatives, establish effective communications and negotiation, manage change, work in teams effectively and evaluate the ethical implications of the decisions that are made.

We have a master's degree with high quality world standards

Why a Master in Marketing at Icesi?

The dynamics of global markets forces company managers to be vigilant and be able to rapidly modify their strategies to respond to changes and trends in the environment, while serving the customer effectively and efficiently.

The permanent change in consumer attitudes, behaviors, needs and expectations; the saturation of supply in markets; the increasing difficulty in achieving adequate differentiation; the consequent increase in the importance of price; the growing bargaining power of channels; and the atomization and difficulty of efficiently impacting audiences through traditional and unconventional means, all oblige professionals to undergo further and constant training in order to lead initiatives that allow them to strengthen the user experience and the brand's value proposition.

Objective

We train you to lead initiatives that strengthen the user experience and the brand's value proposition, using strategic marketing skills that make use of data analytics and innovative digital technologies, considering ethical implications.

Master in Marketing

The degree has a duration of 3 semesters and is developed in 4 major areas

Alliances with experts

The degree has alliances with recognized organizations in the sector with whom we jointly design and offer certain courses.

User, Brand and Value

The master’s thesis is an applied project, in which you will develop a proposal that adds value to an established organization or a venture.

Blended methodology with face-to-face classes once a month

The program is developed under an innovative methodology that combines the importance of face-to-face interaction with the opportunities offered by digital environments. Courses begin in a virtual learning environment that introduces core concepts and prepares students for the face-to-face meeting. After the face-to-face class there is a virtual meeting that closes the course.

International course

All students will live an international experience that will allow them, through direct contact with the culture of a foreign country, to broaden their international perspective and identify better global opportunities. The experience includes a one week course in one of the universities Icesi is affiliated, business visits and meetings with businesspersons in the city they visit. Travel expenses (fares, room and board) will be paid by the student. Should the student need a visa, the University supports the application however, the granting of the visa depends upon the consulate of the respective country.

-

Some of the universities with which we have agreements for these courses are the following:

Double Major Option with European Schools

Icesi Master in Marketing students will be able to apply for a double major with three business schools in France, accredited by the AACSB: Montpellier Business School, ESC Clermont – Graduate School of Management, and ESSCA – Ècole de Management. All programs, widely known in Europe, are offered in English. The academic cost of these programs corresponds to the registration value at Icesi; in international universities they will not bear any costs related to the registration.

Degree

The participant completing all program courses and successfully completes his or her final project shall receive the Master in Marketing degree, pursuant to Resolution 06871 of May 14th, 2015 of the Ministry of National Education.

The degree has a duration of 3 semesters and is developed in 4 major areas

learning path master marketing icesi

Powered by jms multisite for joomla