Why get a Master of Innovation Management?

Michael Porter said, “The only way to guarantee long-term competitive advantage is innovation.”

Today, with a globalized landscape driven by free trade agreements, market competition is savage and offers no respite. To stay relevant, it is important to think of ways to create value and compete through differentiation. That is why, today more than ever, it is imperative to try to manage an innovation portfolio that lets businesses consolidate markets and expand into new blue oceans that they can use to sustain themselves and plan their position and growth. Learning to manage innovation for organizations in this hyper-competitive world is important. Leaving the development of new solutions to unmet or hidden needs to chance or fortune is very risky. The Master of Innovation Management program provides the underlying tools and methods to guide the process of seeking out and implementing radical new solutions for the new challenges of the 21st century.

Purpose: At the end of the program, students will be able to create significant differential value for competitive organizations through radical collaboration and effective management of innovation processes.