Ph.D. Juan Manuel González

Length of program

9 semesters and 1 semester of work placement

Investment (semester)

$ 12.120.000 COP

Our Focus

Academic Excellence

During the student's International Marketing and Advertising career at Universidad Icesi, the student faces challenges that will make him or her a strategist, capable of understanding and financially seizing changes in consumer and client attitudes, as well as interpreting market, advertising, and price sensitivity, in order to develop strategic plans that put together decisions of the company, of the creative from the advertising agency, and media responsible ones.

The student acquires knowledge and skills in: marketing strategies, media and advertising campaigns, pricing, positioning, brand management, digital marketing, entrepreneurship, sales management and administration, and media strategies among others.

Why study International Marketing and Advertising at Icesi University

  • Graduates of the International Marketing and Advertising program develop the following competences: marketing analysis and strategy, critical thinking, leadership, interpersonal skills, social responsibility and oral communication skills.
  • The program trains in research and analysis about consumers, cultures, clients and markets in a national and global economic context.
  • The graduate will be able to: support strategic direction of the organization in search of profitability and sustainability, design and implement and manage marketing and advertising strategies, develop innovative ideas, appropriately execute a marketing plan, and to conduct marketing and consumer studies.
  • Alumni practitioners in national and international companies in different sectors.
  • Among universities evaluated by Saber Pro 2018 assessments, the International Marketing and Advertising program at Icesi is placed first in the region and top ten in the country.
  • The Faculty of Administrative and Economic Sciences, to which the program belongs, is a national and international leader. Currently, it is accredited by the AACSB, the accrediting organization for the most prestigious business schools in the world. Only two business schools in Colombia have earned this distinction, one of them is Icesi’ s 
  • Students have the opportunity to choose a double degree in a foreign University:

  1. Montpellier Business School (Montpellier, France). 
  2. ESC Clermont (Clermont-Ferrand, France).

Institutional Accreditation

In 2015, the Ministry of National Education granted Icesi University the renewal of the High Quality Institutional Accreditation until 2021. This is a recognition of the permanent commitment of Icesi within the region and the country, to maintain high standards of quality in the development of the functions of training, research and social outreach, as well as administrative support work.

Fields of Action

The International Marketing and Advertising professionals will perform successfully in national and international environments, in the following fields: strategic management of marketing and advertising, management and coordination in marketing and advertising areas, managing advertising agencies, marketing research, advertising campaign management, trade marketing, sales management, digital marketing, scholar and, independent consultant among others.


Formation lines
  • Languages
  • Disciplinary expertise
  • Professional expertise
  • Science and humanities
  • Citizenship
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