1.0Marketing Zone Icesihttps://www.icesi.edu.co/marketingzoneMarketing Zonehttps://www.icesi.edu.co/marketingzone/author/1113635768/El diseño de modelos de negocio disruptivos | Marketing Zone Icesirich600338<blockquote class="wp-embedded-content" data-secret="HS41jldTlb"><a href="https://www.icesi.edu.co/marketingzone/modelos-de-negocio-disruptivos/">El diseño de modelos de negocio disruptivos</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.icesi.edu.co/marketingzone/modelos-de-negocio-disruptivos/embed/#?secret=HS41jldTlb" width="600" height="338" title="«El diseño de modelos de negocio disruptivos» — Marketing Zone Icesi" data-secret="HS41jldTlb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.icesi.edu.co/marketingzone/wp-content/uploads/2019/05/office-336368_1920.jpg19201286Enrique de la Puerta Profesor asociado en el IE Business School Teniendo en cuenta que las personas no compran productos, sino el servicio que estos les prestan, convertir la propuesta de valor para el cliente en el eje central del modelo de negocio se torna imprescindible. Entonces, la pregunta a plantearse a la hora de […]