{"version":"1.0","provider_name":"Marketing Zone Icesi","provider_url":"https:\/\/www.icesi.edu.co\/marketingzone","author_name":"Marketing Zone","author_url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1113635768\/","title":"Estrategias de exhibici\u00f3n basadas en shopper insights para incrementar las ventas | Marketing Zone Icesi","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"NdxVWdW70b\"><a href=\"https:\/\/www.icesi.edu.co\/marketingzone\/estrategias-de-exhibicion\/\">Estrategias de exhibici\u00f3n basadas en shopper insights para incrementar las ventas<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.icesi.edu.co\/marketingzone\/estrategias-de-exhibicion\/embed\/#?secret=NdxVWdW70b\" width=\"600\" height=\"338\" title=\"\u00abEstrategias de exhibici\u00f3n basadas en shopper insights para incrementar las ventas\u00bb \u2014 Marketing Zone Icesi\" data-secret=\"NdxVWdW70b\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.icesi.edu.co\/marketingzone\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/04\/Asi-fue...4.jpg","thumbnail_width":1334,"thumbnail_height":913,"description":"El d\u00eda de ayer, 25 de Abril tuvimos el foro de \u00abEstrategias de exhibici\u00f3n basadas en shopper insights\u00bb. Alejandro Galeano, estratega en retail, nos cont\u00f3 como las misiones de compra determinan el comportamiento del consumidor y cuales deber\u00edan ser las estrategias tanto de las marcas, como de los retails para promocionarse y potencializar la categor\u00eda [&hellip;]"}