{"version":"1.0","provider_name":"Marketing Zone Icesi","provider_url":"https:\/\/www.icesi.edu.co\/marketingzone","author_name":"Marketing Zone","author_url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1113635768\/","title":"Investigaci\u00f3n de Marketing | Marketing Zone Icesi","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"kZGqOFq0cF\"><a href=\"https:\/\/www.icesi.edu.co\/marketingzone\/investigacion-de-marketing\/\">Investigaci\u00f3n de Marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.icesi.edu.co\/marketingzone\/investigacion-de-marketing\/embed\/#?secret=kZGqOFq0cF\" width=\"600\" height=\"338\" title=\"\u00abInvestigaci\u00f3n de Marketing\u00bb \u2014 Marketing Zone Icesi\" data-secret=\"kZGqOFq0cF\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.icesi.edu.co\/marketingzone\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/02\/WhatsApp-Image-2019-02-13-at-10.35.10-AM.jpeg","thumbnail_width":1280,"thumbnail_height":853,"description":"Primero, y para poder hablar de la investigaci\u00f3n de marketing, debemos definir cual es el objetivo de la misma y aclarar su diferencia con la investigaci\u00f3n de mercado, con la cu\u00e1l la solemos confundir. Las dos, tanto la investigaci\u00f3n de marketing como la investigaci\u00f3n de mercado, generan una base para la toma de decisiones de [&hellip;]"}