{"version":"1.0","provider_name":"Marketing Zone Icesi","provider_url":"https:\/\/www.icesi.edu.co\/marketingzone","author_name":"Marketing Zone","author_url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1113635768\/","title":"El dise\u00f1o de modelos de negocio disruptivos | Marketing Zone Icesi","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"nLnSHxtaAR\"><a href=\"https:\/\/www.icesi.edu.co\/marketingzone\/modelos-de-negocio-disruptivos\/\">El dise\u00f1o de modelos de negocio disruptivos<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.icesi.edu.co\/marketingzone\/modelos-de-negocio-disruptivos\/embed\/#?secret=nLnSHxtaAR\" width=\"600\" height=\"338\" title=\"\u00abEl dise\u00f1o de modelos de negocio disruptivos\u00bb \u2014 Marketing Zone Icesi\" data-secret=\"nLnSHxtaAR\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.icesi.edu.co\/marketingzone\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/office-336368_1920.jpg","thumbnail_width":1920,"thumbnail_height":1286,"description":"Enrique de la Puerta Profesor asociado en el IE Business School Teniendo en cuenta que las personas no compran productos, sino el servicio que estos les prestan, convertir la propuesta de valor para el cliente en el eje central del modelo de negocio se torna imprescindible. Entonces, la pregunta a plantearse a la hora de [&hellip;]"}