{"id":10035,"date":"2023-09-01T12:00:31","date_gmt":"2023-09-01T17:00:31","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10035"},"modified":"2023-09-01T09:38:57","modified_gmt":"2023-09-01T14:38:57","slug":"airbnb-el-gigante-de-la-economia-colaborativa-que-transformo-la-industria-hotelera","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/airbnb-el-gigante-de-la-economia-colaborativa-que-transformo-la-industria-hotelera\/","title":{"rendered":"Airbnb: El Gigante de la Econom\u00eda Colaborativa que Transform\u00f3 la Industria Hotelera"},"content":{"rendered":"<h2>Presentado por los estudiantes de la clase de Individuo, Sociedad y Consumo: Mariana Espinosa, Mar\u00eda Jos\u00e9 Cuellar, Karen Rojas, Isabella Jim\u00e9nez, Samuel S\u00e1nchez, Santiago Salazar.<\/h2>\n<p>Durante la \u00faltima d\u00e9cada, la econom\u00eda colaborativa ha experimentado un crecimiento exponencial, revolucionando numerosas industrias tradicionales. Uno de los ejemplos m\u00e1s destacados es Airbnb, con su lema \u201cCon\u00e9ctate con el mundo\u201d ha demostrado c\u00f3mo las conexiones pueden transformar la manera en que exploramos el mundo, creando una plataforma que conecta a viajeros con anfitriones que ofrecen alojamiento en sus propiedades. Esta innovaci\u00f3n ha tenido un impacto significativo en la industria hotelera y ha cambiado la forma en que las personas buscan y experimentan el alojamiento mientras viajan.<\/p>\n<p>El mercado actual valora la flexibilidad y la personalizaci\u00f3n, y Airbnb ha podido satisfacer estas demandas de manera efectiva brindando a sus usuarios una amplia gama de opciones de alojamiento. Adem\u00e1s de permitirles experimentar su destino desde una perspectiva local, ya que se interact\u00faa con anfitriones locales, lo que les permite a los viajeros recibir recomendaciones y consejos de personas que conocen bien la zona. Seg\u00fan Lin et al. (2019), esto ha creado un valor a\u00f1adido para la compa\u00f1\u00eda, ya que satisface una demanda creciente de viajeros que buscan escapar de las opciones de alojamiento cl\u00e1sico.<\/p>\n<p>Estudios destacan que la plataforma ha impulsado el emprendimiento y el ingreso suplementario para los anfitriones. (Zervas et al., 2013) Esta afluencia de viajeros ha beneficiado a las comunidades locales al estimular la demanda de servicios y bienes locales. Adem\u00e1s, el informe financiero de Airbnb en 2021 en Colombia manifiesta que el gasto realizado por los hu\u00e9spedes de Airbnb aport\u00f3 directamente US$554 millones al PIB, y ayud\u00f3 a generar 64.000 empleos en el pa\u00eds.<\/p>\n<p>En conclusi\u00f3n, Airbnb se ha convertido en un gigante de la econom\u00eda colaborativa que est\u00e1 cambiando las reglas de la industria hotelera en todo el mundo. Su capacidad para cambiar el modelo de vivienda, generar impactos econ\u00f3micos y plantear desaf\u00edos regulatorios y sociales destaca su impacto continuo en la econom\u00eda global y la forma en que las personas viajan y permanecen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presentado por los estudiantes de la clase de Individuo, Sociedad y Consumo: Mariana Espinosa, Mar\u00eda Jos\u00e9 Cuellar, Karen Rojas, Isabella Jim\u00e9nez, Samuel S\u00e1nchez, Santiago Salazar. Durante la \u00faltima d\u00e9cada, la econom\u00eda colaborativa ha experimentado un crecimiento exponencial, revolucionando numerosas industrias tradicionales. Uno de los ejemplos m\u00e1s destacados es Airbnb, con su lema \u201cCon\u00e9ctate con el [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58,60],"tags":[],"class_list":["post-10035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","category-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Airbnb: El Gigante de la Econom\u00eda Colaborativa que Transform\u00f3 la Industria Hotelera | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/airbnb-el-gigante-de-la-economia-colaborativa-que-transformo-la-industria-hotelera\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airbnb: El Gigante de la Econom\u00eda Colaborativa que Transform\u00f3 la Industria Hotelera | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Presentado por los estudiantes de la clase de Individuo, Sociedad y Consumo: Mariana Espinosa, Mar\u00eda Jos\u00e9 Cuellar, Karen Rojas, Isabella Jim\u00e9nez, Samuel S\u00e1nchez, Santiago Salazar. 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