{"id":10082,"date":"2023-09-08T10:00:36","date_gmt":"2023-09-08T15:00:36","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10082"},"modified":"2023-09-08T09:07:21","modified_gmt":"2023-09-08T14:07:21","slug":"mcdonalds-presenta-una-ingeniosa-campana-donde-puedes-pescar-una-hamburguesa","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/mcdonalds-presenta-una-ingeniosa-campana-donde-puedes-pescar-una-hamburguesa\/","title":{"rendered":"McDonald&#8217;s presenta una ingeniosa campa\u00f1a donde puedes \u00abpescar\u00bb una hamburguesa"},"content":{"rendered":"<h2>McDonald&#8217;s Singapur lanza la campa\u00f1a \u00abThe Great Catch\u00bb, donde los fans de la cadena podr\u00e1n hacerse con una hamburguesa Black Pepper Cheese Filet-O-Fish gratis.<\/h2>\n<p><strong>McDonald\u2019s<\/strong>\u00a0Singapur presenta una curiosa campa\u00f1a para promocionar la hamburguesa\u00a0<strong>Black Pepper Cheese Filet-O-Fish<\/strong>, la nueva incorporaci\u00f3n al men\u00fa de la cadena, con una curiosa campa\u00f1a bajo el nombre de\u00a0<strong>\u00abThe Great Catch\u00bb.\u00a0<\/strong>Con esta apuesta por\u00a0la gamificaci\u00f3n, la gran protagonista es una activaci\u00f3n inmersiva donde los seguidores de la cadena pueden \u00abpescar\u00bb una hamburguesa gratis.<\/p>\n<p>El juego se basa en que los transe\u00fantes tendr\u00e1n que \u00abatrapar\u00bb la hamburguesa cuando esta aparezca en la pantalla, r\u00e1pidamente tendr\u00e1n que subir una foto de esta a\u00a0Instagram, donde etiqueten a McDonald\u2019s. Pero solo los m\u00e1s r\u00e1pidos, es decir\u00a0<strong>las primeras 50 personas<\/strong>\u00a0que consigan pescar la hamburguesa en el d\u00eda, ser\u00e1n recompensadas con una Black Pepper Cheese Filet-O-Fish completamente gratis en uno de los restaurantes de la cadena.<\/p>\n<p>La campa\u00f1a, desarrollada por la agencia<strong>\u00a0<\/strong><strong>Leo Burnett Singapur<\/strong>,\u00a0ofrece una combinaci\u00f3n de acciones\u00a0DOOH\u00a0y presencia en redes sociales para sorprender a los seguidores de McDonald\u2019s con una curiosa activaci\u00f3n que\u00a0<strong>se emplazar\u00e1 en 10 paradas de autob\u00fas en Singapur hasta el pr\u00f3ximo 20 de septiembre.<\/strong><\/p>\n<p>En palabras de\u00a0<strong>Sharim Gubbels,<\/strong> quien es director creativo ejecutivo de Leo Burnett Singapur, \u00abpescar una hamburguesa Filet-O-Fish en lugares donde los singapurenses ya est\u00e1n esperando es una forma divertida de que los fans de McDonald\u2019s descubran el nuevo sabor del Filet-O-Fish. Al igual que en la pesca real, la paciencia y el esfuerzo necesarios para lograr esa \u2018gran captura\u2019 se ver\u00e1n recompensados\u00bb, asegur\u00f3 el profesional.<\/p>\n<p><iframe loading=\"lazy\" title=\"A fresh, fin-tastic catch!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2ajJVTscupA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no visualizas correctamente el v\u00eddeo, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=2ajJVTscupA\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a>.<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\">McDonald\u2019s lanza la campa\u00f1a \u00abThe Great Catch\u00bb en Singapur<\/h3>\n<p>La nueva hamburguesa\u00a0<strong>Black Pepper Cheese Filet-O-Fish<\/strong>\u00a0es la nueva apuesta de McDonald\u2019s por las hamburguesas de pescado, est\u00e1 elaborada con abadejo salvaje de Alaska y una cremosa salsa de queso a la pimienta negra, que como se\u00f1alan desde la cadena har\u00e1 que los fans de la marca quieran \u00absumergirse\u00bb en su delicioso sabor.<\/p>\n<p>La hamburguesa ya se encuentra disponible en los restaurantes de McDonald\u2019s Singapur, en modalidad individual o doble, por un precio de $4,15 y $6,55 respectivamente.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/Cwy1S_QJZoL\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fcreacion%2Fcampanas-de-marketing%2Fmcdonalds-apuesta-por-la-gamificacion-con-the-great-catch#%7B%22ci%22%3A0%2C%22os%22%3A614.6999999284744%2C%22ls%22%3A401.7999999523163%2C%22le%22%3A608.2999999523163%7D\" height=\"978\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/mcdonalds-apuesta-por-la-gamificacion-con-the-great-catch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s Singapur lanza la campa\u00f1a \u00abThe Great Catch\u00bb, donde los fans de la cadena podr\u00e1n hacerse con una hamburguesa Black Pepper Cheese Filet-O-Fish gratis. McDonald\u2019s\u00a0Singapur presenta una curiosa campa\u00f1a para promocionar la hamburguesa\u00a0Black Pepper Cheese Filet-O-Fish, la nueva incorporaci\u00f3n al men\u00fa de la cadena, con una curiosa campa\u00f1a bajo el nombre de\u00a0\u00abThe Great Catch\u00bb.\u00a0Con esta [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s presenta una ingeniosa campa\u00f1a donde puedes &quot;pescar&quot; una hamburguesa | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/mcdonalds-presenta-una-ingeniosa-campana-donde-puedes-pescar-una-hamburguesa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s presenta una ingeniosa campa\u00f1a donde puedes &quot;pescar&quot; una hamburguesa | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"McDonald&#8217;s Singapur lanza la campa\u00f1a \u00abThe Great Catch\u00bb, donde los fans de la cadena podr\u00e1n hacerse con una hamburguesa Black Pepper Cheese Filet-O-Fish gratis. McDonald\u2019s\u00a0Singapur presenta una curiosa campa\u00f1a para promocionar la hamburguesa\u00a0Black Pepper Cheese Filet-O-Fish, la nueva incorporaci\u00f3n al men\u00fa de la cadena, con una curiosa campa\u00f1a bajo el nombre de\u00a0\u00abThe Great Catch\u00bb.\u00a0Con esta [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/mcdonalds-presenta-una-ingeniosa-campana-donde-puedes-pescar-una-hamburguesa\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-08T15:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/09\/Captura-de-pantalla-2023-09-08-090421.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" 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