{"id":10101,"date":"2023-09-12T10:00:48","date_gmt":"2023-09-12T15:00:48","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10101"},"modified":"2023-09-12T09:01:04","modified_gmt":"2023-09-12T14:01:04","slug":"coca-cola-presenta-y3000-un-nuevo-refresco-de-sabor-futurista-creado-al-alimon-con-la-ia","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/coca-cola-presenta-y3000-un-nuevo-refresco-de-sabor-futurista-creado-al-alimon-con-la-ia\/","title":{"rendered":"Coca-Cola presenta Y3000, un nuevo refresco de \u00absabor futurista\u00bb creado al alim\u00f3n con la IA"},"content":{"rendered":"<h2>La IA disfruta de un papel relevant\u00edsimo en la formulaci\u00f3n del nuevo refresco de edici\u00f3n limitada de Coca-Cola: Y3000 Zero Sugar.<\/h2>\n<p>Coca-Cola est\u00e1 forjando un apasionado idilio con la inteligencia artificial, que juega un rol cada vez m\u00e1s destacado en sus acciones de marketing y publicidad, y se est\u00e1 abriendo paso tambi\u00e9n en la creaci\u00f3n de nuevos productos por parte de la multinacional estadounidense.<strong>\u00a0La IA disfruta, no en vano, de un papel relevant\u00edsimo en la formulaci\u00f3n del nuevo refresco de edici\u00f3n limitada de Coca-Cola: Y3000 Zero Sugar.<\/strong><\/p>\n<p><strong>Esta bebida refrescante de nueva hornada<\/strong>, que forma parte del programa \u00abCreations\u00bb de la compa\u00f1\u00eda,\u00a0<strong>se ufana de tener un \u00absabor futurista\u00bb\u00a0<\/strong>y de dejar en el paladar un regusto muy parecido al del futuro que se dibuja ya en el horizonte.<\/p>\n<p>M\u00e1s all\u00e1 de para crear el sabor del nuevo refresco,<strong>\u00a0Coca-Cola\u00a0se ha apoyado tambi\u00e9n en la IA para dise\u00f1ar el packaging y el logo de Y3000 Zero Sugar.\u00a0<\/strong>La marca ha tenido asimismo en cuenta las aportaciones de sus propios fans a la hora de formular el nuevo refresco.<\/p>\n<p><iframe loading=\"lazy\" title=\"Sensorial Teaser - It&#039;s Coming\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ySyqj3NNSi8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Si no visualizas correctamente el v\u00eddeo, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=ySyqj3NNSi8\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<p>Las latas que contienen el nuevo brebaje de Coca-Cola despliegan un c\u00f3digo QR que redirige al usuario a una web donde podr\u00e1 disfrutar de\u00a0<strong>un anticipo (proporcionado por la IA) de lo que podr\u00eda ser el a\u00f1o 3000<\/strong>\u00a0(por eso precisamente la bebida ha sido bautizada con el nombre de Y3000 Zero Sugar).<\/p>\n<p>La compa\u00f1\u00eda lazar\u00e1 asimismo\u00a0<strong>una colecci\u00f3n de ropa\u00a0<\/strong>en colaboraci\u00f3n con la firma Ambush para promocionar el lanzamiento de Y3000 Zero Sugar.<\/p>\n<p>A la hora de dar forma a la campa\u00f1a de promoci\u00f3n de Y3000 Zero Sugar ha colaborado con las agencias\u00a0<strong>Forpeople, Virtue, OpenX y EssenceMediacom.<\/strong><\/p>\n<p><strong>Y3000 es el \u00faltimo refresco nacido al calor del proyecto \u00abCreations\u00bb<\/strong>, en virtud del cual Coca-Cola lanza refrescos de edici\u00f3n limitada especialmente enfocados al p\u00fablico joven. Hace unos meses la marca se descolg\u00f3, por ejemplo, con una bebida inspirada en League of Legends. Y el a\u00f1o pasado lanz\u00f3 dos sabores,\u00a0Byte\u00a0y\u00a0Dreamworld, que hac\u00edan gui\u00f1os al metaverso y a la m\u00fasica electr\u00f3nica respectivamente.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-863769\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/09\/coca-cola-creations.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/09\/coca-cola-creations.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/09\/coca-cola-creations-850x567.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/09\/coca-cola-creations-768x512.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/09\/coca-cola-creations-246x164.jpg 246w\" alt=\"\" width=\"1200\" height=\"800\" \/><\/figure>\n<p><strong>El nuevo refresco de Coca-Cola concede mucho protagonismo a la IA, que ya acaparaba todos los focos en la plataforma\u00a0\u00abCreate Real Magic\u00bb,<\/strong>\u00a0que vio la luz hace unos meses para brindar a los fans de la marca la oportunidad de alumbrar arte digital con la inestimable ayuda de la inteligencia artificial.<\/p>\n<p><strong>Coca-Cola ha forjado adem\u00e1s una colaboraci\u00f3n con OpenAI y Bain<\/strong>\u00a0para imbricar los modelos de IA en sus estrategias de marketing.<\/p>\n<p>\u00abTikTok convirti\u00f3 a todo el mundo en \u2018entertainer\u2019. Instagram hizo que todos fu\u00e9ramos nfluencers. Y\u00a0<strong>la IA generativa est\u00e1 metamorfoseando a todo el mundo en artista<\/strong>\u00ab, subraya Pratik Thakar, global head of generative AI de Coca-Cola.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/coca-cola-presenta-y3000-refresco-creado-ia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La IA disfruta de un papel relevant\u00edsimo en la formulaci\u00f3n del nuevo refresco de edici\u00f3n limitada de Coca-Cola: Y3000 Zero Sugar. Coca-Cola est\u00e1 forjando un apasionado idilio con la inteligencia artificial, que juega un rol cada vez m\u00e1s destacado en sus acciones de marketing y publicidad, y se est\u00e1 abriendo paso tambi\u00e9n en la creaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola presenta Y3000, un nuevo refresco de &quot;sabor futurista&quot; creado al alim\u00f3n con la IA | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/coca-cola-presenta-y3000-un-nuevo-refresco-de-sabor-futurista-creado-al-alimon-con-la-ia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola presenta Y3000, un nuevo refresco de &quot;sabor futurista&quot; creado al alim\u00f3n con la IA | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La IA disfruta de un papel relevant\u00edsimo en la formulaci\u00f3n del nuevo refresco de edici\u00f3n limitada de Coca-Cola: Y3000 Zero Sugar. 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