{"id":10170,"date":"2023-09-21T14:26:09","date_gmt":"2023-09-21T19:26:09","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10170"},"modified":"2023-10-04T10:33:48","modified_gmt":"2023-10-04T15:33:48","slug":"fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/","title":{"rendered":"Fanta inunda el centro comercial La Vaguada con su sabor renovado en tecnolog\u00eda 3D"},"content":{"rendered":"<h2>Fanta invita a todas las personas jugar en su m\u00e1quina de vending para probar su sabor renovado y conocer su nueva imagen.<\/h2>\n<p><strong>Fanta\u00a0<\/strong>presenta su\u00a0<strong>nueva imagen y sabor renovado con una\u00a0campa\u00f1a interactiva<\/strong>\u00a0creada de la mano de su agencia de medios\u00a0<strong>Essencemediacom\u00a0<\/strong>y la productora 3D\u00a0<strong>Maramura<\/strong>. La campa\u00f1a llega con un formato 100% experiencial dada por\u00a0<strong>pantallas sincronizadas de Clear Channel\u00a0<\/strong>donde se muestran las novedades de la marca de\u00a0The Coca Cola Company.<\/p>\n<p>La experiencia dise\u00f1ada por Essencemediocom se present\u00f3 en\u00a0<strong>el centro comercial La Vaguada en Madrid<\/strong>, en donde se instal\u00f3 una\u00a0<strong>m\u00e1quina de vending<\/strong>\u00a0que permite a todos los usuarios probar la nueva Fanta completamente gratis despu\u00e9s de haber completado con \u00e9xito el juego que la misma m\u00e1quina propone en su monitor. La entretenida experiencia comienza desde las im\u00e1genes que se proyectan en las pantallas sincronizadas que con una tecnolog\u00eda 3D, muestran c\u00f3mo se llenan con la nueva Fanta, no solo refrescando el ambiente sino tambi\u00e9n inundandolo de su caracter\u00edstico color naranja.<\/p>\n<p>Todas las personas que pasen por el centro comercial quedar\u00e1n impactadas por las im\u00e1genes de la nueva Fanta cayendo por todas las pantallas. La experiencia se inicia con una de las pantallas que desde la altura deja caer la nueva Fanta hasta llegar a la pantalla de las escalares y seguir su camino, inundando el ascensor del centro comercial a trav\u00e9s de un video anam\u00f3rfico. Finalmente, la Fanta desemboca en la\u00a0<strong>m\u00e1quina de vending donde se culmina la experiencia y se da paso a las personas a probar el\u00a0<\/strong><strong>nuevo sabor<\/strong> del refresco.<\/p>\n<p><iframe loading=\"lazy\" title=\"Nuevo sabor Fanta Zero az\u00facares\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/0IUbxDI8frM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no visualiza correctamente el video, <a href=\"https:\/\/www.youtube.com\/watch?v=0IUbxDI8frM&amp;t=9s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">haga clic aqu\u00ed.<\/a><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">Una experiencia de realidad extendida<\/h2>\n<p>Para llevar a cabo esta original y entretenida experiencia, se cont\u00f3 con la participaci\u00f3n de\u00a0<strong>Maramura<\/strong>, productora especialista en experiencias de realidad extendida, realidad virtual, aumentada y mixta, adem\u00e1s de, contenidos 3D cross channel.<\/p>\n<p>\u00abLa innovaci\u00f3n es una constante en nuestra marca y quer\u00edamos ofrecer una experiencia refrescante irresistible al alcance de todos. Hemos querido llevar el sampling a otro nivel y emplear la tecnolog\u00eda y la creatividad para impactar de manera diferencial y hacer llegar a los usuarios el nuevo sabor de Fanta de una manera renovada.\u00bb, comparte\u00a0<strong>Macarena Martinez, Brand Manager de Fanta Espa\u00f1a.<\/strong><\/p>\n<p>Por su lado,\u00a0<strong>Aitor Martin, Head of Creative Futures de Essencemediacom<\/strong>\u00a0se\u00f1al\u00f3: \u00abQuer\u00edamos llevar un paso m\u00e1s all\u00e1 la experiencia de probar el sabor renovado de Fanta y combinarlo con la espectacularidad de las piezas 3D para mostrar las caracter\u00edsticas del producto, hacerlo de manera impactante, generando notoriedad y recuerdo de marca nos pareci\u00f3 fundamental\u00bb.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/fanta-inunda-centro-comercial-vaguada-sabor-renovado<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fanta invita a todas las personas jugar en su m\u00e1quina de vending para probar su sabor renovado y conocer su nueva imagen. Fanta\u00a0presenta su\u00a0nueva imagen y sabor renovado con una\u00a0campa\u00f1a interactiva\u00a0creada de la mano de su agencia de medios\u00a0Essencemediacom\u00a0y la productora 3D\u00a0Maramura. La campa\u00f1a llega con un formato 100% experiencial dada por\u00a0pantallas sincronizadas de Clear [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fanta inunda el centro comercial La Vaguada con su sabor renovado en tecnolog\u00eda 3D | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fanta inunda el centro comercial La Vaguada con su sabor renovado en tecnolog\u00eda 3D | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Fanta invita a todas las personas jugar en su m\u00e1quina de vending para probar su sabor renovado y conocer su nueva imagen. Fanta\u00a0presenta su\u00a0nueva imagen y sabor renovado con una\u00a0campa\u00f1a interactiva\u00a0creada de la mano de su agencia de medios\u00a0Essencemediacom\u00a0y la productora 3D\u00a0Maramura. La campa\u00f1a llega con un formato 100% experiencial dada por\u00a0pantallas sincronizadas de Clear [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T19:26:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-04T15:33:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1875\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"Fanta inunda el centro comercial La Vaguada con su sabor renovado en tecnolog\u00eda 3D\",\"datePublished\":\"2023-09-21T19:26:09+00:00\",\"dateModified\":\"2023-10-04T15:33:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/\"},\"wordCount\":480,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/\",\"name\":\"Fanta inunda el centro comercial La Vaguada con su sabor renovado en tecnolog\u00eda 3D | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual.jpg\",\"datePublished\":\"2023-09-21T19:26:09+00:00\",\"dateModified\":\"2023-10-04T15:33:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual.jpg\",\"width\":1875,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fanta inunda el centro comercial La Vaguada con su sabor renovado en tecnolog\u00eda 3D\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fanta inunda el centro comercial La Vaguada con su sabor renovado en tecnolog\u00eda 3D | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/","og_locale":"es_ES","og_type":"article","og_title":"Fanta inunda el centro comercial La Vaguada con su sabor renovado en tecnolog\u00eda 3D | Marketing Zone Icesi","og_description":"Fanta invita a todas las personas jugar en su m\u00e1quina de vending para probar su sabor renovado y conocer su nueva imagen. Fanta\u00a0presenta su\u00a0nueva imagen y sabor renovado con una\u00a0campa\u00f1a interactiva\u00a0creada de la mano de su agencia de medios\u00a0Essencemediacom\u00a0y la productora 3D\u00a0Maramura. La campa\u00f1a llega con un formato 100% experiencial dada por\u00a0pantallas sincronizadas de Clear [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2023-09-21T19:26:09+00:00","article_modified_time":"2023-10-04T15:33:48+00:00","og_image":[{"width":1875,"height":1080,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"Fanta inunda el centro comercial La Vaguada con su sabor renovado en tecnolog\u00eda 3D","datePublished":"2023-09-21T19:26:09+00:00","dateModified":"2023-10-04T15:33:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/"},"wordCount":480,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual.jpg","articleSection":["Panorama"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/","name":"Fanta inunda el centro comercial La Vaguada con su sabor renovado en tecnolog\u00eda 3D | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual.jpg","datePublished":"2023-09-21T19:26:09+00:00","dateModified":"2023-10-04T15:33:48+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual.jpg","width":1875,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/fanta-inunda-el-centro-comercial-la-vaguada-con-su-sabor-renovado-en-tecnologia-3d\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"Fanta inunda el centro comercial La Vaguada con su sabor renovado en tecnolog\u00eda 3D"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual.jpg",1875,1080,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual-300x173.jpg",300,173,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual-768x442.jpg",640,368,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual-1024x590.jpg",640,369,true],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual-1536x885.jpg",1536,885,true],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/fanta-nueva-identidad-visual.jpg",1875,1080,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Fanta invita a todas las personas jugar en su m\u00e1quina de vending para probar su sabor renovado y conocer su nueva imagen. Fanta\u00a0presenta su\u00a0nueva imagen y sabor renovado con una\u00a0campa\u00f1a interactiva\u00a0creada de la mano de su agencia de medios\u00a0Essencemediacom\u00a0y la productora 3D\u00a0Maramura. La campa\u00f1a llega con un formato 100% experiencial dada por\u00a0pantallas sincronizadas de Clear&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/10170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=10170"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/10170\/revisions"}],"predecessor-version":[{"id":10171,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/10170\/revisions\/10171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/10278"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=10170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=10170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=10170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}