{"id":10180,"date":"2023-09-22T10:00:26","date_gmt":"2023-09-22T15:00:26","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10180"},"modified":"2023-10-04T10:32:08","modified_gmt":"2023-10-04T15:32:08","slug":"lego-lanza-una-campana-en-forma-de-pelicula-play-is-your-superpower-para-celebrar-el-poder-del-juego","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/lego-lanza-una-campana-en-forma-de-pelicula-play-is-your-superpower-para-celebrar-el-poder-del-juego\/","title":{"rendered":"LEGO lanza una campa\u00f1a en forma de pel\u00edcula, \u00abPlay is Your Superpower\u00bb, para celebrar el poder del juego"},"content":{"rendered":"<h2>La pel\u00edcula de LEGO, protagonizada por la actriz de Hollywood Jane Lynch, forma parte de la campa\u00f1a Play Is Your Superpower (Jugar es tu superpoder), cuyo objetivo es abordar el d\u00e9ficit global de juego entre los ni\u00f1os.<\/h2>\n<p>El\u00a0<strong>Grupo LEGO<\/strong>\u00a0ha lanzado una\u00a0<strong>pel\u00edcula de cinco minutos de duraci\u00f3n<\/strong>, su primer\u00a0<em>filme\u00a0<\/em>interactivo, que celebra los h\u00e9roes que pueden surgir en un mundo que ha olvidado c\u00f3mo jugar. Esta pel\u00edcula tambi\u00e9n se engloba bajo la campa\u00f1a de la marca, y se titula\u00a0<em><strong>Jugar es tu superpoder<\/strong><\/em>.<\/p>\n<p>Esta campa\u00f1a ha sido creada con el objetivo de<strong>\u00a0animar a los adultos a dar prioridad al juego de los ni\u00f1os en sus vidas.<\/strong><\/p>\n<h2 class=\"wp-block-heading\"><strong><em>Jugar es tu superpoder<\/em><\/strong><\/h2>\n<p>La campa\u00f1a se titula como la pel\u00edcula,<em>\u00a0Jugar es tu<\/em>\u00a0<em>superpoder<\/em>, y\u00a0<strong>se desarrollar\u00e1 durante cuatro meses<\/strong>\u00a0con tres momentos clave: el lanzamiento en oto\u00f1o, el D\u00eda Mundial del Juego (el 12 de octubre) y durante la temporada de alta de la marca.<\/p>\n<p>En cuanto a la pel\u00edcula de 5 minutos de duraci\u00f3n, est\u00e1\u00a0<strong>protagonizada por la actriz de Hollywood, Jane Lynch<\/strong>, que interpreta a una\u00a0<strong>directora ejecutiva<\/strong>\u00a0obsesionada con el trabajo que se da cuenta de los\u00a0<strong>beneficios del juego\u00a0<\/strong>al ver su impacto a trav\u00e9s de los ojos de<strong>\u00a0seis ni\u00f1os aventureros<\/strong>, donde cada uno de ellos aporta una habilidad y pasi\u00f3n diferentes al juego.<\/p>\n<p>Esta pel\u00edcula ha sido dirigida por la directora de fotograf\u00eda, guionista y productora\u00a0<strong>Ellen Kuras<\/strong>, conocida por su trabajo en<em>\u00a0Eternal Sunshine of the Spotless Mind<\/em>,\u00a0<strong>ganadora incluso de un Oscar<\/strong>.<\/p>\n<p>Este equipo de direcci\u00f3n est\u00e1<strong>\u00a0formado exclusivamente por mujeres<\/strong>, y es que la directora de fotograf\u00eda es Rachel Morrison, una de las primeras mujeres directoras de fotograf\u00eda de una pel\u00edcula de superh\u00e9roes de gran presupuesto como es\u00a0<em><strong>Black Panther<\/strong><\/em>.<\/p>\n<h2 class=\"wp-block-heading\"><strong>La importancia de jugar para los ni\u00f1os<\/strong><\/h2>\n<p>Esta campa\u00f1a de LEGO se ha realizado por un<strong>\u00a0reciente estudio mundial\u00a0<\/strong>que indica que, de media,<strong>\u00a0los ni\u00f1os dedican s\u00f3lo el 2% de su semana (equivalente a 7 horas)<\/strong>\u00a0<strong>a jugar<\/strong>, y uno de cada tres (32%) pasa\u00a0<strong>menos de tres horas a la semana\u00a0<\/strong>disfrutando del juego. En comparaci\u00f3n, el adulto medio pasa 26 horas a la semana navegando en su smartphone, una media de\u00a0<strong>m\u00e1s de 3,5 horas al d\u00eda<\/strong>.<\/p>\n<p>Para los expertos, este d\u00e9ficit actual de juego es preocupante porque estos entretenimientos\u00a0<strong>juegan un papel fundamental en la formaci\u00f3n de las capacidades cognitivas del ni\u00f1o<\/strong>, en su bienestar general y en su diversi\u00f3n, un punto a tener en cuenta muy importante para los expertos.<\/p>\n<p>\u00abLlevamos\u00a0<strong>m\u00e1s de 90 a\u00f1os defendiendo a los ni\u00f1os y su derecho a jugar<\/strong>. Creemos que el juego ayuda a los ni\u00f1os a desarrollar habilidades como la creatividad, la confianza y la comunicaci\u00f3n que les ayudan a aprender y prosperar hoy y en el futuro. Nuestra plataforma Rebuild the World nos ha ayudado a celebrar el poder del juego desde 2019 y estamos entusiasmados con la pr\u00f3xima campa\u00f1a que busca inspirar a personas de todas las edades a volver a priorizar el juego en sus vidas\u00bb, explica\u00a0<strong>Julia Goldin<\/strong>, jefa de producto y marketing del Grupo LEGO.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/medios\/lego-lanza-primera-pelicula<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pel\u00edcula de LEGO, protagonizada por la actriz de Hollywood Jane Lynch, forma parte de la campa\u00f1a Play Is Your Superpower (Jugar es tu superpoder), cuyo objetivo es abordar el d\u00e9ficit global de juego entre los ni\u00f1os. El\u00a0Grupo LEGO\u00a0ha lanzado una\u00a0pel\u00edcula de cinco minutos de duraci\u00f3n, su primer\u00a0filme\u00a0interactivo, que celebra los h\u00e9roes que pueden surgir [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LEGO lanza una campa\u00f1a en forma de pel\u00edcula, &quot;Play is Your Superpower&quot;, para celebrar el poder del juego | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/lego-lanza-una-campana-en-forma-de-pelicula-play-is-your-superpower-para-celebrar-el-poder-del-juego\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LEGO lanza una campa\u00f1a en forma de pel\u00edcula, &quot;Play is Your Superpower&quot;, para celebrar el poder del juego | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La pel\u00edcula de LEGO, protagonizada por la actriz de Hollywood Jane Lynch, forma parte de la campa\u00f1a Play Is Your Superpower (Jugar es tu superpoder), cuyo objetivo es abordar el d\u00e9ficit global de juego entre los ni\u00f1os. 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