{"id":10190,"date":"2023-09-22T12:01:39","date_gmt":"2023-09-22T17:01:39","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10190"},"modified":"2023-10-04T10:31:09","modified_gmt":"2023-10-04T15:31:09","slug":"foro-de-la-estrategia-al-exito-un-viaje-desde-el-brief-hasta-la-experiencia-del-usuario","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-de-la-estrategia-al-exito-un-viaje-desde-el-brief-hasta-la-experiencia-del-usuario\/","title":{"rendered":"Foro: De la Estrategia al \u00c9xito: Un Viaje desde el Brief hasta la Experiencia del Usuario"},"content":{"rendered":"<h2>Foro #2 para el evento Summas 12 realizado el segundo semestre de 2023:<\/h2>\n<p>Nos acompa\u00f1aron Tom\u00e1s Lombana &#8211; Gerente Analizar y Lombana, Julio C\u00e9sar Tob\u00f3n &#8211; director en Alma Creativa y Ang\u00e9lica Mar\u00eda Yanguas &#8211; Gerente de Marca Bon Bon Bum en Colombia que nos explicaron c\u00f3mo las necesidades empresariales impactan en cada paso de este proceso y su efecto en la apreciaci\u00f3n de la marca.<\/p>\n<p>\u00ab\u00a1Prep\u00e1rate para una experiencia \u00fanica de aprendizaje! Sum\u00e9rgete en una conversaci\u00f3n fascinante que te llevar\u00e1 a explorar a fondo la creaci\u00f3n del brief y los diversos m\u00e9todos que conducen a una experiencia excepcional para tus clientes. Comprende c\u00f3mo las necesidades empresariales impactan cada fase de este proceso y c\u00f3mo esto influye en la percepci\u00f3n de la marca. Convi\u00e9rtete en un experto en la conexi\u00f3n estrat\u00e9gica que conduce al \u00e9xito. 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