{"id":10334,"date":"2023-10-10T10:00:03","date_gmt":"2023-10-10T15:00:03","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10334"},"modified":"2023-10-10T10:06:09","modified_gmt":"2023-10-10T15:06:09","slug":"la-kings-league-llega-a-latinoamerica-la-americas-kings-league-santander-tendra-sede-en-cdmx","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/la-kings-league-llega-a-latinoamerica-la-americas-kings-league-santander-tendra-sede-en-cdmx\/","title":{"rendered":"La Kings League llega a Latinoam\u00e9rica: la Am\u00e9ricas Kings League Santander tendr\u00e1 sede en CDMX"},"content":{"rendered":"<h2>Banco Santander M\u00e9xico anunci\u00f3 que ser\u00e1 el title sponsor de la Am\u00e9ricas Kings League Santander, que aterrizar\u00e1 en 2024.<\/h2>\n<p>Ya lo dijo\u00a0<strong>Alex Soriano<\/strong>, director comercial de la Kings League,\u00a0en el escenario de FOA 2023: el objetivo del formato deportivo es<strong>\u00a0internacionalizarse de cara a 2024,<\/strong>\u00a0y es por ello que la competencia futbol\u00edstica nacida en Twitch desembarcar\u00e1 en Latinoam\u00e9rica en a\u00f1o que viene, bajo el nombre\u00a0<strong>\u00abLa Am\u00e9ricas Kings League\u00bb.<\/strong><\/p>\n<p>Con sede en\u00a0<strong>Ciudad de M\u00e9xico<\/strong>, esta se convierte as\u00ed en la primera parada internacional de la competencia propulsada por el ex-futbolista\u00a0<strong>Gerard Piqu\u00e9<\/strong>\u00a0y el streamer<strong>\u00a0Ibai Llanos<\/strong>:\u00a0la\u00a0<strong>Kings League<\/strong>, y su liga hermana,\u00a0<strong>Queens League<\/strong>,\u00a0que est\u00e1 protagonizada por las mujeres del deporte. La gran final de la Kings, celebrada en marzo de este a\u00f1o, no solo rompi\u00f3 r\u00e9cords de visualizaci\u00f3n en Twitch con\u00a0<strong>m\u00e1s de 2 millones de espectadores,<\/strong>\u00a0sino que\u00a0fue tambi\u00e9n escenario de dos r\u00e9cords Guinness.<\/p>\n<p>Ahora, en su llegada a Latinoam\u00e9rica\u00a0<strong>Banco Santander M\u00e9xico<\/strong>\u00a0anunci\u00f3 que ser\u00e1 el\u00a0<em>title sponsor<\/em>\u00a0de la\u00a0<strong>Am\u00e9ricas Kings League Santander<\/strong>, en el mismo a\u00f1o que dej\u00f3 de ser el principal patrocinador de LaLiga, dando un giro del deporte tradicional a los nuevos formatos digitales.<\/p>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=MkDirecto&amp;dnt=false&amp;embedId=twitter-widget-0&amp;features=eyJ0ZndfdGltZWxpbmVfbGlzdCI6eyJidWNrZXQiOltdLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X2ZvbGxvd2VyX2NvdW50X3N1bnNldCI6eyJidWNrZXQiOnRydWUsInZlcnNpb24iOm51bGx9LCJ0ZndfdHdlZXRfZWRpdF9iYWNrZW5kIjp7ImJ1Y2tldCI6Im9uIiwidmVyc2lvbiI6bnVsbH0sInRmd19yZWZzcmNfc2Vzc2lvbiI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfZm9zbnJfc29mdF9pbnRlcnZlbnRpb25zX2VuYWJsZWQiOnsiYnVja2V0Ijoib24iLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X21peGVkX21lZGlhXzE1ODk3Ijp7ImJ1Y2tldCI6InRyZWF0bWVudCIsInZlcnNpb24iOm51bGx9LCJ0ZndfZXhwZXJpbWVudHNfY29va2llX2V4cGlyYXRpb24iOnsiYnVja2V0IjoxMjA5NjAwLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X3Nob3dfYmlyZHdhdGNoX3Bpdm90c19lbmFibGVkIjp7ImJ1Y2tldCI6Im9uIiwidmVyc2lvbiI6bnVsbH0sInRmd19kdXBsaWNhdGVfc2NyaWJlc190b19zZXR0aW5ncyI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfdXNlX3Byb2ZpbGVfaW1hZ2Vfc2hhcGVfZW5hYmxlZCI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfdmlkZW9faGxzX2R5bmFtaWNfbWFuaWZlc3RzXzE1MDgyIjp7ImJ1Y2tldCI6InRydWVfYml0cmF0ZSIsInZlcnNpb24iOm51bGx9LCJ0ZndfbGVnYWN5X3RpbWVsaW5lX3N1bnNldCI6eyJidWNrZXQiOnRydWUsInZlcnNpb24iOm51bGx9LCJ0ZndfdHdlZXRfZWRpdF9mcm9udGVuZCI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9fQ%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1710009816289259876&amp;lang=es&amp;origin=https%3A%2F%2Fwww.marketingdirecto.com%2Fdigital-general%2Fdigital%2Famericas-kings-league-aterrizara-2024-cdmx&amp;sessionId=8dc88b1680e0a1af4b6dd1600174ff180f732fef&amp;siteScreenName=MkDirecto&amp;theme=light&amp;widgetsVersion=01917f4d1d4cb%3A1696883169554&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1710009816289259876\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<h3 class=\"wp-block-heading\">La Kings League desembarca en Latinoam\u00e9rica<\/h3>\n<p>Esta competici\u00f3n de f\u00fatbol 7, que une los elementos del deporte con el mundo de los videojuegos en Twitch, se ha convertido en toda una sensaci\u00f3n, y ahora la Am\u00e9ricas Kings League busca<strong>\u00a0conquistar a los espectadores m\u00e1s all\u00e1 del territorio espa\u00f1ol.<\/strong><\/p>\n<p>La Am\u00e9ricas Kings League, al igual que otras versiones de la competici\u00f3n, contar\u00e1 con destacadas figuras del mundo de la creaci\u00f3n de contenido, como steamers e influencers, as\u00ed como de grandes nombres del mundo del f\u00fatbol profesional. Entre los futbolistas confirmados se encuentran\u00a0<strong>Chicharito Hern\u00e1ndez\u00a0<\/strong>y\u00a0<strong>Humberto Chupete Suazo.<\/strong><\/p>\n<p>En este sentido, Gerard Piqu\u00e9 se\u00f1al\u00f3 en un video junto al youtuber mexicano, Escorpi\u00f3n Dorado, que si bien todo el torneo va a celebrarse en M\u00e9xico, entre los presidentes se encontrar\u00e1n otras destacadas figuras del habla hispana.\u00a0<strong>\u00abPueden haber argentinos, colombianos, chilenos y queremos englobar una liga para toda la regi\u00f3n\u00bb<\/strong>, explic\u00f3 el exfutbolista.<\/p>\n<p>Sobre la alianza con el Banco Santander, Piqu\u00e9 destac\u00f3 estar \u00abmuy contento de contar con un aliado como Santander M\u00e9xico para poner en marcha la Am\u00e9ricas Kings League Santander.<strong>\u00a0Una competici\u00f3n en la que seguiremos apostando por el deporte, el entretenimiento y la comunidad<\/strong>, manteniendo nuestro car\u00e1cter disruptivo\u00bb<\/p>\n<p>Adem\u00e1s, a trav\u00e9s de un comunicado expres\u00f3 que \u00abSantander es un banco reconocido por su apuesta e involucraci\u00f3n en las mejores competiciones deportivas del mundo y\u00a0<strong>es un privilegio que podamos tenerlos a bordo para acompa\u00f1arnos en esta nueva etapa de expansi\u00f3n que comenzamos\u00bb.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"KINGS LEAGUE AM\u00c9RICAS en 2024\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ycqJdzUXtM8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no visualizas correctamente el v\u00eddeo, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=ycqJdzUXtM8\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed.<\/a><\/figcaption><\/figure>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/americas-kings-league-aterrizara-2024-cdmx<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banco Santander M\u00e9xico anunci\u00f3 que ser\u00e1 el title sponsor de la Am\u00e9ricas Kings League Santander, que aterrizar\u00e1 en 2024. Ya lo dijo\u00a0Alex Soriano, director comercial de la Kings League,\u00a0en el escenario de FOA 2023: el objetivo del formato deportivo es\u00a0internacionalizarse de cara a 2024,\u00a0y es por ello que la competencia futbol\u00edstica nacida en Twitch desembarcar\u00e1 [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Kings League llega a Latinoam\u00e9rica: la Am\u00e9ricas Kings League Santander tendr\u00e1 sede en CDMX | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-kings-league-llega-a-latinoamerica-la-americas-kings-league-santander-tendra-sede-en-cdmx\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Kings League llega a Latinoam\u00e9rica: la Am\u00e9ricas Kings League Santander tendr\u00e1 sede en CDMX | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Banco Santander M\u00e9xico anunci\u00f3 que ser\u00e1 el title sponsor de la Am\u00e9ricas Kings League Santander, que aterrizar\u00e1 en 2024. 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