{"id":10422,"date":"2023-10-23T14:00:49","date_gmt":"2023-10-23T19:00:49","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10422"},"modified":"2023-10-23T14:05:57","modified_gmt":"2023-10-23T19:05:57","slug":"lego-evoca-las-pesadillas-mas-pavorosas-de-sus-fans-en-estos-carteles-de-halloween","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/lego-evoca-las-pesadillas-mas-pavorosas-de-sus-fans-en-estos-carteles-de-halloween\/","title":{"rendered":"LEGO evoca las pesadillas m\u00e1s pavorosas de sus fans en estos carteles de Halloween"},"content":{"rendered":"<h2>LEGO se ha sacado de la chistera una colecci\u00f3n de abracadabrantes p\u00f3steres en los que coloca bajo los focos los peores terrores que acechan a sus fans.<\/h2>\n<p><strong>Hay pocas cosas m\u00e1s espeluznantemente lacerantes que pisar inadvertidamente un ladrillo de\u00a0LEGO\u00a0con los pies descalzos\u00a0<\/strong>(porque lo l\u00f3brego del entorno hace imposible discernir el temible obst\u00e1culo con el que han tenido a bien toparse nuestras extremidades inferiores).<\/p>\n<p>Esta y otras espeluznantes situaciones (que son dignas de la mejor pel\u00edcula de terror) son las que<strong>\u00a0LEGO coloca bajo los focos en una serie de p\u00f3steres para celebrar Halloween.<\/strong><\/p>\n<p><strong>Tales p\u00f3steres<\/strong>, disponibles como carteles de edici\u00f3n limitada en el centro de recompensas de\u00a0LEGO Insiders,\u00a0<strong>se hacen eco de terrores que probablemente han clavado en m\u00e1s de una ocasi\u00f3n sus afiliadas garras en los fans de la firma juguetera danesa<\/strong>: piezas perdidas, ladrillos torcidos y piezas unidas que es casi imposible separar (a menos que nos dejemos las u\u00f1as en el intento).<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FLEGO%2Fposts%2Fpfbid02KGUCkAR6bHisPaTwS1wYopzvZ4KA8Zu1ufk9ntVrK77tGCiWxNpP9H6TbY2ZpP86l&amp;show_text=true&amp;width=500\" width=\"500\" height=\"582\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><strong>Los carteles de LEGO son pr\u00f3digos en gui\u00f1os al cine de terror en su vertiente m\u00e1s cl\u00e1sica<\/strong>\u00a0y todos aquellos que deseen echarles el guante podr\u00e1n hacerlo en\u00a0LEGO Insiders\u00a0a trav\u00e9s del canje de puntos (1.750 puntos para m\u00e1s se\u00f1as, el equivalente a 11,50 euros). Hay, no obstante, solo 5.400 carteles disponibles por lo que los interesados deber\u00e1n necesariamente prisa, tal y como ya advertido LEGO en su perfil en Facebook.<\/p>\n<p><strong>No es por supuesto la primera vez que LEGO tiene a bien incursionar en el fascinante mundo del arte.<\/strong>\u00a0Hace relativamente poco lanz\u00f3 sets para reproducir con ladrillos de LEGO el ic\u00f3nico retrato de Marilyn Monroe a cargo de Andy Warhol y tambi\u00e9n los cuadros del maestro neerland\u00e9s de la pintura Vincent van Gogh (la ic\u00f3nica pintura \u00abLa noche estrellada\u00bb, por ejemplo).<\/p>\n<p>Como no pod\u00eda ser de otra manera,<strong>\u00a0LEGO dispone asimismo de varios sets consagrados a la Noche de Brujas como La caba\u00f1a de las hermanas Sanderson en la ic\u00f3nica pel\u00edcula<em>\u00a0El Retoro de las Brujas\u00a0<\/em>de Disney<\/strong>, la Mini Mansi\u00f3n Encantada (inspirada tambi\u00e9n en un largometraje hom\u00f3nimo de la empresa de Mickey Mouse), y la Casa Encantada de la Feria.<\/p>\n<p>Fuentes: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/lego-evoca-pesadillas-fans-carteles-halloween<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LEGO se ha sacado de la chistera una colecci\u00f3n de abracadabrantes p\u00f3steres en los que coloca bajo los focos los peores terrores que acechan a sus fans. Hay pocas cosas m\u00e1s espeluznantemente lacerantes que pisar inadvertidamente un ladrillo de\u00a0LEGO\u00a0con los pies descalzos\u00a0(porque lo l\u00f3brego del entorno hace imposible discernir el temible obst\u00e1culo con el que [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LEGO evoca las pesadillas m\u00e1s pavorosas de sus fans en estos carteles de Halloween | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/lego-evoca-las-pesadillas-mas-pavorosas-de-sus-fans-en-estos-carteles-de-halloween\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LEGO evoca las pesadillas m\u00e1s pavorosas de sus fans en estos carteles de Halloween | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"LEGO se ha sacado de la chistera una colecci\u00f3n de abracadabrantes p\u00f3steres en los que coloca bajo los focos los peores terrores que acechan a sus fans. Hay pocas cosas m\u00e1s espeluznantemente lacerantes que pisar inadvertidamente un ladrillo de\u00a0LEGO\u00a0con los pies descalzos\u00a0(porque lo l\u00f3brego del entorno hace imposible discernir el temible obst\u00e1culo con el que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/lego-evoca-las-pesadillas-mas-pavorosas-de-sus-fans-en-estos-carteles-de-halloween\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-23T19:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-23T19:05:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/InCollage_20231015_151619133-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta 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