{"id":10446,"date":"2023-10-26T10:00:13","date_gmt":"2023-10-26T15:00:13","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10446"},"modified":"2023-10-26T10:09:51","modified_gmt":"2023-10-26T15:09:51","slug":"el-coronel-sanders-de-kfc-se-zambulle-en-una-banera-llena-de-queso-para-celebrar-el-regreso-de-la-salsa-de-cheetos","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-coronel-sanders-de-kfc-se-zambulle-en-una-banera-llena-de-queso-para-celebrar-el-regreso-de-la-salsa-de-cheetos\/","title":{"rendered":"El Coronel Sanders de KFC se zambulle en una ba\u00f1era llena de queso para celebrar el regreso de la salsa de Cheetos"},"content":{"rendered":"<h2>KFC y PS21 han sumergido al Coronel Sanders en una ba\u00f1era de salsa de queso cheddar para anunciar la reedici\u00f3n de colaboraci\u00f3n con Cheetos.<\/h2>\n<p>Quienes sufren de turofilia y aman el queso sobre todas las cosas no har\u00edan ascos probablemente a la idea de ba\u00f1arse en salsa de queso (aunque su aroma al salir de la ba\u00f1era no ser\u00eda probablemente demasiado fragante).<strong>\u00a0En una ba\u00f1era llena hasta los topes de salsa de queso se ha sumergido precisamente el Coronel Sanders de\u00a0KFC\u00a0(que pertenece por supuesto a la tribu de los tur\u00f3filos)<\/strong>\u00a0en una nueva y divertida campa\u00f1a.<\/p>\n<p><strong>Con tan inusitado y delicioso ba\u00f1o la c\u00e9lebre mascota de KFC celebra la reedici\u00f3n de la salsa de Cheetos<\/strong>, que la cadena de pollo frito y las marca de snacks de PepsiCo lanzaron el pasado mes de junio, y que tras agotar existencias en tiempo r\u00e9cord, regresa ahora por todo lo alto que una edici\u00f3n limitada que estar\u00e1 disponible hasta finales de a\u00f1o.<\/p>\n<p><strong>La campa\u00f1a para anunciar el regreso de la salsa de Cheetos lleva la r\u00fabrica de PS21 y est\u00e1 integrada por dos piezas<\/strong> en la que el bueno del Coronel Sanders, ataviado con su ic\u00f3nico e impoluto traje blanco, se zambulle en una lujosa ba\u00f1era llena de salsa de queso cheddar. Y no se conforma por supuesto con el ba\u00f1o sino que moja tambi\u00e9n tiras de pollo en la ba\u00f1era y se las zampa alegremente mientras da cuenta de la colaboraci\u00f3n entre KFC y Cheetos haciendo gala del humor que caracteriza a la cadena de restaurantes de comida r\u00e1pida.<\/p>\n<p><iframe loading=\"lazy\" title=\"KFC \u00b7 Cheetos\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7mkLnhecZ9E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Si no visualizas correctamente el v\u00eddeo, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=7mkLnhecZ9E\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<p>\u00abSe trata de una colaboraci\u00f3n entre dos marcas populares y gamberras y hemos querido demostrarlo de una forma igual de incorrecta:\u00a0<strong>literalmente dipeando una en la otra<\/strong>\u00ab, explica Rub\u00e9n S\u00e1nchez, director creativo en PS21.<\/p>\n<p>\u00abCheetos es el snack de queso por excelencia en Espa\u00f1a. Los millennials y generaciones posteriores tienen recuerdos alrededor de este snack.<strong>\u00a0Su popularidad nos anim\u00f3 a desarrollar con ellos esta salsa que combina, a la perfecci\u00f3n, con nuestro pollo frito<\/strong>\u00ab, apunta, por su parte, Charlotte Savoye, menu brand manager de KFC Espa\u00f1a y Portugal.<\/p>\n<p>Producidos por Harold,<strong>\u00a0los spots de la nueva campa\u00f1a KFC<\/strong>, que han visto la luz en dos versiones de 10 y 20 segundos,\u00a0<strong>podr\u00e1n verse en los canales digitales y en las redes sociales<\/strong>. Y la salsa de Cheetos estar\u00e1 disponible en restaurantes, en la app de KFC y en kfc.es hasta finales de a\u00f1o.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/kfc-bana-coronel-sanders-queso-campana<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KFC y PS21 han sumergido al Coronel Sanders en una ba\u00f1era de salsa de queso cheddar para anunciar la reedici\u00f3n de colaboraci\u00f3n con Cheetos. Quienes sufren de turofilia y aman el queso sobre todas las cosas no har\u00edan ascos probablemente a la idea de ba\u00f1arse en salsa de queso (aunque su aroma al salir de [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Coronel Sanders de KFC se zambulle en una ba\u00f1era llena de queso para celebrar el regreso de la salsa de Cheetos | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-coronel-sanders-de-kfc-se-zambulle-en-una-banera-llena-de-queso-para-celebrar-el-regreso-de-la-salsa-de-cheetos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Coronel Sanders de KFC se zambulle en una ba\u00f1era llena de queso para celebrar el regreso de la salsa de Cheetos | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"KFC y PS21 han sumergido al Coronel Sanders en una ba\u00f1era de salsa de queso cheddar para anunciar la reedici\u00f3n de colaboraci\u00f3n con Cheetos. Quienes sufren de turofilia y aman el queso sobre todas las cosas no har\u00edan ascos probablemente a la idea de ba\u00f1arse en salsa de queso (aunque su aroma al salir de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-coronel-sanders-de-kfc-se-zambulle-en-una-banera-llena-de-queso-para-celebrar-el-regreso-de-la-salsa-de-cheetos\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-26T15:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T15:09:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-26-085018.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" 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