{"id":10597,"date":"2023-11-16T10:00:25","date_gmt":"2023-11-16T15:00:25","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10597"},"modified":"2023-11-16T10:05:53","modified_gmt":"2023-11-16T15:05:53","slug":"the-north-face-abriga-al-big-ben-con-una-chaqueta-gigante-en-esta-campana","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/the-north-face-abriga-al-big-ben-con-una-chaqueta-gigante-en-esta-campana\/","title":{"rendered":"The North Face abriga al Big Ben con una chaqueta gigante en esta campa\u00f1a"},"content":{"rendered":"<h2>El Big Ben demuestra que tambi\u00e9n pasa fr\u00edo durante los meses de invierno y se pone una chaqueta gigante.<\/h2>\n<p>Las bajadas de temperatura anunciando\u00a0la llegada del invierno\u00a0es algo que afecta a todos, hasta a los monumentos y edificios.\u00a0<strong>The North Face\u00a0<\/strong>ha llegado con su \u00faltima acci\u00f3n para demostrar que hasta las grandes estructuras al aire libre tambi\u00e9n necesitan abrigarse.<\/p>\n<p>La empresa especializada en textiles, calzados y equipo para monta\u00f1istas ha llegado a la ciudad de Londres con una gigante acci\u00f3n en la que\u00a0<strong>se deja ver al Big Ben posando con una chaqueta Nuptse 1996\u00a0<\/strong>para mantenerse caliente durante los meses de fuerte fr\u00edo.<\/p>\n<p>En el v\u00eddeo que se comparti\u00f3 en las redes sociales se muestra al gran monumento londinense abrigado con su chaqueta The North Face en color verde mientras que los transe\u00fantes que pasaban y que tambi\u00e9n luc\u00edan diferentes\u00a0modelos de chaquetas de la marca\u00a0se quedaban apreciando la escena.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/CzjWINANg6J\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fdigital-general%2Fdigital%2Fthe-north-face-big-ben-chaqueta-gigante#%7B%22ci%22%3A0%2C%22os%22%3A668.3999999761581%2C%22ls%22%3A367%2C%22le%22%3A663.0999999940395%7D\" height=\"1131\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">\u00bfUna escena real?<\/h2>\n<p>Aunque las im\u00e1genes del Big Ben con su chaqueta de The North Face tienen un aspecto muy real, lo cierto es que no es as\u00ed. Aunque sabemos que hubiese sido un gran hito ver uno de los monumentos m\u00e1s importantes del mundo con ropa gigante encima, todav\u00eda tendremos que esperar un poco m\u00e1s para poder llegar a verlo y es que, en esta ocasi\u00f3n,\u00a0<strong>se trata de una creaci\u00f3n CGI\u00a0de JD Sports.<\/strong><\/p>\n<p>La empresa\u00a0ha querido marcar un momento especial con\u00a0<strong>ayuda del uso de la creatividad generada por ordenador<\/strong>\u00a0para presentar sus nuevos dise\u00f1os en versi\u00f3n gigante.<\/p>\n<p>Este tipo de acciones ya se han visto en anteriores ocasiones con otras marcas que tambi\u00e9n se atrevieron a llevar productos reales a una escala gigante, como lo fue en el caso de\u00a0<strong>Maybelline<\/strong>. La marca de productos de maquillaje hace tan solo un par de meses tambi\u00e9n hab\u00eda decorado la ciudad de Londres con una gigante m\u00e1scara de pesta\u00f1as. As\u00ed tambi\u00e9n,\u00a0<strong>L\u2019Or\u00e9al Paris<\/strong>\u00a0tambi\u00e9n recorri\u00f3 las calles de la ciudad londinense con una barra de labios rojo gigante que se encargaba de pintar todas las calles.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/the-north-face-big-ben-chaqueta-gigante<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Big Ben demuestra que tambi\u00e9n pasa fr\u00edo durante los meses de invierno y se pone una chaqueta gigante. Las bajadas de temperatura anunciando\u00a0la llegada del invierno\u00a0es algo que afecta a todos, hasta a los monumentos y edificios.\u00a0The North Face\u00a0ha llegado con su \u00faltima acci\u00f3n para demostrar que hasta las grandes estructuras al aire libre [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The North Face abriga al Big Ben con una chaqueta gigante en esta campa\u00f1a | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/the-north-face-abriga-al-big-ben-con-una-chaqueta-gigante-en-esta-campana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The North Face abriga al Big Ben con una chaqueta gigante en esta campa\u00f1a | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El Big Ben demuestra que tambi\u00e9n pasa fr\u00edo durante los meses de invierno y se pone una chaqueta gigante. Las bajadas de temperatura anunciando\u00a0la llegada del invierno\u00a0es algo que afecta a todos, hasta a los monumentos y edificios.\u00a0The North Face\u00a0ha llegado con su \u00faltima acci\u00f3n para demostrar que hasta las grandes estructuras al aire libre [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/the-north-face-abriga-al-big-ben-con-una-chaqueta-gigante-en-esta-campana\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-16T15:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-16T15:05:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/11\/hW4upkanVVfYaPnyZxVVGb-1200-80.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" 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