{"id":10654,"date":"2023-11-24T14:00:30","date_gmt":"2023-11-24T19:00:30","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10654"},"modified":"2023-11-24T14:16:49","modified_gmt":"2023-11-24T19:16:49","slug":"mcdonalds-ilumina-cuatro-letras-del-nombre-por-su-dia-mas-solidario-el-mchappy-day","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/mcdonalds-ilumina-cuatro-letras-del-nombre-por-su-dia-mas-solidario-el-mchappy-day\/","title":{"rendered":"McDonald&#8217;s ilumina cuatro letras del nombre por su d\u00eda m\u00e1s solidario, el McHappy Day"},"content":{"rendered":"<h2>El pr\u00f3ximo 24 de noviembre los restaurantes de McDonald&#8217;s alumbraran la palabra \u00abDona\u00bb a trav\u00e9s de su logo.<\/h2>\n<article>\n<div class=\"post-cn\">\n<p><strong>McDonald\u2019s\u00a0<\/strong>contin\u00faa trabajando en su compromiso con las familias gracias a la labor que desempe\u00f1a l<strong>a Fundaci\u00f3n Infantil Ronald McDonald<\/strong>, la cual lleva m\u00e1s de dos d\u00e9cadas ayudando y colaborando con las familias. Esta vez, con motivo de celebraci\u00f3n de una nueva edici\u00f3n de\u00a0<strong>McHappy Day<\/strong>, el d\u00eda m\u00e1s solidario de McDonald\u2019s , en el que\u00a0<strong>el 100% de las ventas del d\u00eda de su ic\u00f3nica Big Mac\u00a0<\/strong>y de los peluches dedicados a cada edici\u00f3n van destinos a la Fundaci\u00f3n demostrando as\u00ed, el ADN de la marca en relaci\u00f3n con su compromiso de ayudar.<\/p>\n<p>Con una ingeniosa estrategia, aprovechando que en las letras del nombre McDonald\u2019s se puede llegar a ver las mismas letras que componen la palabra \u00ab<strong>Dona<\/strong>\u00ab, los restaurantes de la franquicia han limitado el alumbrado de su nombre a las letras \u00abDona\u00bb, reflejando as\u00ed el esp\u00edritu de solidaridad de la marca. De esta manera, por primera vez en la historia de la marca,\u00a0<strong>el pr\u00f3ximo 24 de noviembre se dejar\u00e1n ver alumbradas solo estas cuatro letras a favor de la causa<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Este 24 de noviembre colabora viniendo a McDONAld&#039;s | McHappy Day 2023\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8d8k1FzXzys?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no visualiza correctamente el video,<a href=\"https:\/\/www.youtube.com\/watch?v=8d8k1FzXzys\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0haga clic aqu\u00ed.<\/a><\/figcaption><\/figure>\n<p>Es as\u00ed como, McDonald\u2019s con este peque\u00f1o pero significativo cambio temporal en su logo, sigue demostrando la importancia de donar durante este d\u00eda. Toda la recaudaci\u00f3n de ese d\u00eda van destinadas 100% a la Fundaci\u00f3n como una ayuda que les permite\u00a0<strong>afrontar los gastos de mantenimiento de una\u00a0Casa Ronald McDonald\u00a0<\/strong>durante un a\u00f1o y seguir ofreciendo un<strong>\u00a0alojamiento gratuito a familias necesitadas\u00a0<\/strong>con hijos bajo avanzados niveles de enfermedad y que se han tenido que ver en la posici\u00f3n de trasladarse de sus lugares de residencia para recibir tratamiento m\u00e9dico espec\u00edfico.<\/p>\n<p>\u00abEl compromiso que vivimos durante McHappy Day tiene un valor \u00fanico y de vital importancia para nosotros. Son m\u00e1s de 15.000 familias a las que hemos ayudado durante nuestros m\u00e1s de 25 a\u00f1os de actividad en Espa\u00f1a gracias a la involucraci\u00f3n de toda la compa\u00f1\u00eda y de todos los clientes, a los que estamos muy agradecidos. Adem\u00e1s, este a\u00f1o celebramos que McDonald \u2018s es una marca comprometida con las familias y con la Fundaci\u00f3n, materializando con el encendido de cuatro letras clave: DONA\u00bb, se\u00f1ala\u00a0<strong>Jos\u00e9 Antonio Garc\u00eda, director de la Fundaci\u00f3n Infantil Ronald McDonald.<\/strong><\/p>\n<h2 class=\"wp-block-heading\"><strong>Donaciones durante todo el a\u00f1o<\/strong><\/h2>\n<p>Si bien el McHappy Day tiene una gran importancia para la Fundaci\u00f3n Infantil Ronald McDonald, el resto del a\u00f1o, la compa\u00f1\u00eda no se olvida de sus contribuciones y es que desde McDonald\u2019s tambi\u00e9n\u00a0<strong>se aporta un 0,1% de las ventas anuales a la Fundaci\u00f3n\u00a0<\/strong>para seguir respaldando e impulsando su labor.<\/p>\n<p>De la misma manera, los fans de\u00a0la marca\u00a0tambi\u00e9n hacen posible esta especial ayuda, ya que durante todo el a\u00f1o aquellas personas que visitan los restaurantes de McDonald\u2019s tienen\u00a0<strong>la posibilidad de realizar donativos a trav\u00e9s de los Kioscos de pedido<\/strong> a favor de la Fundaci\u00f3n, as\u00ed como en el mostrador o a trav\u00e9s de la p\u00e1gina web de la Fundaci\u00f3n.<\/p>\n<\/div>\n<\/article>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/mcdonalds-mchappy-day-palabra-dona<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pr\u00f3ximo 24 de noviembre los restaurantes de McDonald&#8217;s alumbraran la palabra \u00abDona\u00bb a trav\u00e9s de su logo. McDonald\u2019s\u00a0contin\u00faa trabajando en su compromiso con las familias gracias a la labor que desempe\u00f1a la Fundaci\u00f3n Infantil Ronald McDonald, la cual lleva m\u00e1s de dos d\u00e9cadas ayudando y colaborando con las familias. Esta vez, con motivo de [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s ilumina cuatro letras del nombre por su d\u00eda m\u00e1s solidario, el McHappy Day | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/mcdonalds-ilumina-cuatro-letras-del-nombre-por-su-dia-mas-solidario-el-mchappy-day\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s ilumina cuatro letras del nombre por su d\u00eda m\u00e1s solidario, el McHappy Day | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El pr\u00f3ximo 24 de noviembre los restaurantes de McDonald&#8217;s alumbraran la palabra \u00abDona\u00bb a trav\u00e9s de su logo. McDonald\u2019s\u00a0contin\u00faa trabajando en su compromiso con las familias gracias a la labor que desempe\u00f1a la Fundaci\u00f3n Infantil Ronald McDonald, la cual lleva m\u00e1s de dos d\u00e9cadas ayudando y colaborando con las familias. 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