{"id":10683,"date":"2023-11-29T14:00:45","date_gmt":"2023-11-29T19:00:45","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10683"},"modified":"2023-11-29T09:38:59","modified_gmt":"2023-11-29T14:38:59","slug":"burger-king-secuestra-la-navidad-y-tilda-de-farsante-al-bueno-de-papa-noel","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/burger-king-secuestra-la-navidad-y-tilda-de-farsante-al-bueno-de-papa-noel\/","title":{"rendered":"Burger King \u00absecuestra\u00bb la Navidad y tilda de farsante al bueno de Pap\u00e1 Noel"},"content":{"rendered":"<h2>Burger King sugiere que Pap\u00e1 Noel, que aparece en su campa\u00f1a zamp\u00e1ndose una suculenta hamburguesa junto a la palabra \u00abWhoppers\u00bb (mentira en ingl\u00e9s), podr\u00eda ser un fraude.<\/h2>\n<p><strong>Pap\u00e1 Noel y los villancicos son dos tradiciones absolutamente intocables en Navidad.<\/strong>\u00a0Sin embargo, y fiel al esp\u00edritu gamberro que siempre le ha caracterizado,\u00a0Burger King\u00a0ha sacado a relucir su lado m\u00e1s c\u00ednico para subvertir sendas tradiciones (a bote pronto sagradas) en \u00abHijacking Christmas\u00bb, su nueva campa\u00f1a navide\u00f1a en Reino Unido.<\/p>\n<p>En la campa\u00f1a la c\u00e9lebre cadena de hamburgueser\u00edas se aprovecha del doble sentido en lengua inglesa de \u00abWhopper\u00bb (que significa tambi\u00e9n mentira en el idioma de Shakespeare) para\u00a0<strong>sugerir en un anuncio que el bueno de Pap\u00e1 Noel podr\u00eda ser un farsante.<\/strong><\/p>\n<p>Meti\u00e9ndose en la piel del mism\u00edsimo \u00abGrinch\u00bb,\u00a0<strong>Burger King da a entender en su anuncio<\/strong>, donde Pap\u00e1 Noel aparece zamp\u00e1ndose una suculenta hamburguesa junto a la palabra \u00abWhoppers\u00bb (mentira en ingl\u00e9s),\u00a0<strong>que el gran protagonista de la Navidad podr\u00eda ser un fraude despu\u00e9s de todo<\/strong>. Al fin y al cabo, parece sugerir la marca de comida r\u00e1pida en el anuncio, es f\u00edsicamente imposible que un solo hombre asuma por s\u00ed solo la misi\u00f3n de entregar regalos a todos ni\u00f1os sobre la faz de la Tierra.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/Cz3nwacI7VU\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fcreacion%2Fcampanas-de-marketing%2Fburger-king-secuestra-navidad-tilda-farsante-papa-noel#%7B%22ci%22%3A0%2C%22os%22%3A1243.0999999046326%2C%22ls%22%3A928.2999999523163%2C%22le%22%3A1236.3999998569489%7D\" height=\"969\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>La otra tradici\u00f3n navide\u00f1a que Burger King ha tenido a bien mancillar en su nueva campa\u00f1a en tierras brit\u00e1nicas es la de los sacrosantos\u00a0<strong>villancicos navide\u00f1os<\/strong>.<\/p>\n<p><strong>\u00abDriving Home For Christmas\u00bb<\/strong>, uno de los villancicos m\u00e1s emblem\u00e1ticos en los pa\u00edses anglosajones,<strong>\u00a0ha sido \u00absecuestrado\u00bb por Burger King<\/strong>, que le ha dado una interesada vuelta de tuerca (en su propio beneficio por supuesto) para metamorfosearlo en \u00abDriving (Thru The) Home (Of The Whopper) For Christmas\u00bb.<\/p>\n<p><strong>\u00abSi est\u00e1s regresando a casa por\u00a0Navidad\u00a0y necesitas llenar la panza, nuestros \u2018drive-thrus\u2019 est\u00e1n abiertos para ti\u00bb<\/strong>, reza la letra (convenientemente remozada) del villancico de Burger King. La canci\u00f3n se emitir\u00e1 en emisoras locales de radio en Reino Unido para tratar de cosquillear el est\u00f3mago de quienes regresan a casa por Navidad y animarles a aplacar el hambre en los \u00abdrive-thrus\u00bb de Burger King.<\/p>\n<p><iframe loading=\"lazy\" title=\"Burger King | Driving (thru the) Home (of the Whopper) for Christmas\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tEUdVlO15-M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Si no visualizas correctamente el v\u00eddeo, haz clic <a href=\"https:\/\/youtu.be\/tEUdVlO15-M\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<p><strong>Rubricada por la agencia BBH, la nueva campa\u00f1a de Navidad de Burger King se aleja deliberadamente del tono predominantemente lacrim\u00f3geno<\/strong>\u00a0(o entreverado en su defecto de cursiler\u00eda)<strong>\u00a0de la mayor parte de las campa\u00f1as navide\u00f1as.<\/strong><\/p>\n<p>\u00abPuesto que Burger King es una \u2018challenger brand\u2019, hay que sumarse a la conversaci\u00f3n de manera ligeramente diferente, en especial durante la Navidad. Por esta raz\u00f3n,\u00a0<strong>en lugar de unirnos a la celebraci\u00f3n de la Navidad, hemos decidido secuestrar esta festividad<\/strong>\u00ab, explica Felipe Serradourada Guimaraes, vicedirector creativo ejecutivo de BBH Londres.<\/p>\n<p>\u00ab<strong>Es complicado para las marcas destacar entre la multitud en Navidad.<\/strong>\u00a0Por eso, en lugar de unirnos a la celebraci\u00f3n de esta festividad, como lo hacen otras muchas marcas, hemos decidido secuestrar la Navidad. Nos hemos divertido mucho destapando al que es posiblemente el mayor farsante de esta \u00e9poca del a\u00f1o y creando una melod\u00eda que esperamos que la gente no pueda dejar de tararear esta Navidad\u00bb, se\u00f1ala, por su parte, Soco N\u00fa\u00f1ez de Cela, brand &amp; communications director de Burger King en Reino Unido.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/burger-king-secuestra-navidad-tilda-farsante-papa-noel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King sugiere que Pap\u00e1 Noel, que aparece en su campa\u00f1a zamp\u00e1ndose una suculenta hamburguesa junto a la palabra \u00abWhoppers\u00bb (mentira en ingl\u00e9s), podr\u00eda ser un fraude. Pap\u00e1 Noel y los villancicos son dos tradiciones absolutamente intocables en Navidad.\u00a0Sin embargo, y fiel al esp\u00edritu gamberro que siempre le ha caracterizado,\u00a0Burger King\u00a0ha sacado a relucir su [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King &quot;secuestra&quot; la Navidad y tilda de farsante al bueno de Pap\u00e1 Noel | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/burger-king-secuestra-la-navidad-y-tilda-de-farsante-al-bueno-de-papa-noel\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King &quot;secuestra&quot; la Navidad y tilda de farsante al bueno de Pap\u00e1 Noel | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Burger King sugiere que Pap\u00e1 Noel, que aparece en su campa\u00f1a zamp\u00e1ndose una suculenta hamburguesa junto a la palabra \u00abWhoppers\u00bb (mentira en ingl\u00e9s), podr\u00eda ser un fraude. 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