{"id":10698,"date":"2023-12-01T10:00:12","date_gmt":"2023-12-01T15:00:12","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10698"},"modified":"2023-12-01T10:05:41","modified_gmt":"2023-12-01T15:05:41","slug":"asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/","title":{"rendered":"As\u00ed es CosMc&#8217;s, el enigm\u00e1tico \u00abspin-off\u00bb de McDonald&#8217;s que abrir\u00e1 pr\u00f3ximamente en Chicago"},"content":{"rendered":"<h2>El men\u00fa de CosMc&#8217;s tendr\u00e1 el foco puesto en las bebidas, los desayunos y otros productos que son normalmente habituales en la carta de McCaf\u00e9.<\/h2>\n<p><strong>El pasado mes de julio McDonald\u2019s anunciaba\u00a0un nuevo y enigm\u00e1tico concepto de tienda bautizado con el nombre de CosMc\u2019s.\u00a0<\/strong>Chris Kempczinski, CEO de la marca de los arcos amarillos, explicaba por aquel entonces que CosMc\u2019s era \u00abun concepto de peque\u00f1o formato con el mismo ADN de McDonald\u2019S, pero due\u00f1o simult\u00e1neamente de una personalidad \u00fanica\u00bb.<\/p>\n<p>Varios meses despu\u00e9s del anuncio del \u00abspin-off\u00bb de McDonald\u2019s,\u00a0<strong>el primer establecimiento de CosMc\u2019s est\u00e1 a punto de levantar la persiana en Bolingbrook<\/strong>, un suburbio sito en las inmediaciones de la ciudad de Chicago (Estados Unidos).<\/p>\n<p>De hecho,\u00a0<strong>varias fotogr\u00e1ficas del logo del establecimiento (de color amarillo y morado) y de su servicio \u00abdrive-thru\u00bb han visto ya la luz de las redes sociales<\/strong>.<\/p>\n<p><strong>La informaci\u00f3n sobre CosMc\u2019s contin\u00faa en todo caso siendo bastante escasa.<\/strong> El nombre del nuevo formato de tienda de McDdonald\u2019s es el de un personaje del universo ficticio McDonaldland que apareci\u00f3 en las campa\u00f1as de la compa\u00f1\u00eda en los a\u00f1os 80 y 90. CosMc\u2019s era un alien\u00edgena que visitaba el planeta Tierra para llenar la panza con las sabrosas viandas de McDonald\u2019s.<\/p>\n<p><iframe loading=\"lazy\" title=\"80&#039;s Ads: McDonald&#039;s The Story of Cosmc 1987\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/QUpJDLeJmZU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Si no visualizas correctamente el v\u00eddeo, haz clic <a href=\"https:\/\/youtu.be\/QUpJDLeJmZU\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<p><strong>El logotipo de la primera tienda de CosMc\u2019s en Bolingbrook porta un \u00fanico arco dorado que da cuenta de que se trata de una marca emparentada a todas luces con McDonald\u2019s.\u00a0<\/strong>Y CosMc\u2019s, el personaje en el que se inspira el nuevo concepto de tienda de la cadena de hamburgueser\u00edas, parece a bote pronto ausente en el establecimiento.<\/p>\n<h3 class=\"wp-block-heading\"><strong>El nuevo concepto de tienda a McDonald\u2019s es similar a Starbucks<\/strong><\/h3>\n<p>De las fotograf\u00edas publicadas un usuario de X se colige, por otra parte, que el men\u00fa de C<strong>osMc\u2019s tendr\u00e1 el foco puesto en las bebidas, los desayunos y otros productos que son normalmente habituales en la carta de McCaf\u00e9.<\/strong><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=MkDirecto&amp;dnt=true&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1730038944954212639&amp;lang=es&amp;origin=https%3A%2F%2Fwww.marketingdirecto.com%2Fanunciantes-general%2Fanunciantes%2Fcosmcs-spin-off-mcdonalds-qabrira-chicago&amp;sessionId=631253d3f6a40d4d247cfdc531a8deea6f8eb006&amp;siteScreenName=MkDirecto&amp;theme=light&amp;widgetsVersion=01917f4d1d4cb%3A1696883169554&amp;width=500px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1730038944954212639\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p><strong>Forman parte, por ejemplo, de la carta de CosMc\u2019s el refresco \u00abBerry Hibiscus Sour-Ade\u00bb, bebidas fr\u00edas de caf\u00e9<\/strong>\u00a0como \u00abChurro Frapp\u00e9\u00bb y el \u00abTumeric Spiced Latte\u00bb, y snacks como los McMuffins y los McFlurrys, a los que hay sumar un s\u00e1ndwich de nueva hornada (y aparentemente vegano) bautizado con el nombre \u00abCreamy Avocado Tomatillo Sandwich\u00bb.<\/p>\n<p>Teniendo en cuenta que m\u00e1s de la mitad de la carta de CosMc\u2019s la integran bebidas fr\u00edas de vistosos colores y que el servicio de \u00abdrive-thru\u00bb disfruta de much\u00edsimo protagonismo en el establecimiento, t<strong>odo apunta a que este nuevo concepto aspira a competir directamente con\u00a0Starbucks<\/strong>, que aun estando en tama\u00f1o y ventas por detr\u00e1s de McDonald\u2019s, superar a la cadena de hamburgueser\u00edas desde el punto de vista del \u00abvalor de marca\u00bb (o el valor financiero de los clientes que desean ser asociados a una marca en particular).<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/cosmcs-spin-off-mcdonalds-qabrira-chicago<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El men\u00fa de CosMc&#8217;s tendr\u00e1 el foco puesto en las bebidas, los desayunos y otros productos que son normalmente habituales en la carta de McCaf\u00e9. El pasado mes de julio McDonald\u2019s anunciaba\u00a0un nuevo y enigm\u00e1tico concepto de tienda bautizado con el nombre de CosMc\u2019s.\u00a0Chris Kempczinski, CEO de la marca de los arcos amarillos, explicaba por [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed es CosMc&#039;s, el enigm\u00e1tico &quot;spin-off&quot; de McDonald&#039;s que abrir\u00e1 pr\u00f3ximamente en Chicago | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed es CosMc&#039;s, el enigm\u00e1tico &quot;spin-off&quot; de McDonald&#039;s que abrir\u00e1 pr\u00f3ximamente en Chicago | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El men\u00fa de CosMc&#8217;s tendr\u00e1 el foco puesto en las bebidas, los desayunos y otros productos que son normalmente habituales en la carta de McCaf\u00e9. El pasado mes de julio McDonald\u2019s anunciaba\u00a0un nuevo y enigm\u00e1tico concepto de tienda bautizado con el nombre de CosMc\u2019s.\u00a0Chris Kempczinski, CEO de la marca de los arcos amarillos, explicaba por [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-01T15:00:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T15:05:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"As\u00ed es CosMc&#8217;s, el enigm\u00e1tico \u00abspin-off\u00bb de McDonald&#8217;s que abrir\u00e1 pr\u00f3ximamente en Chicago\",\"datePublished\":\"2023-12-01T15:00:12+00:00\",\"dateModified\":\"2023-12-01T15:05:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/\"},\"wordCount\":534,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/\",\"name\":\"As\u00ed es CosMc's, el enigm\u00e1tico \\\"spin-off\\\" de McDonald's que abrir\u00e1 pr\u00f3ximamente en Chicago | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds.jpg\",\"datePublished\":\"2023-12-01T15:00:12+00:00\",\"dateModified\":\"2023-12-01T15:05:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"As\u00ed es CosMc&#8217;s, el enigm\u00e1tico \u00abspin-off\u00bb de McDonald&#8217;s que abrir\u00e1 pr\u00f3ximamente en Chicago\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"As\u00ed es CosMc's, el enigm\u00e1tico \"spin-off\" de McDonald's que abrir\u00e1 pr\u00f3ximamente en Chicago | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/","og_locale":"es_ES","og_type":"article","og_title":"As\u00ed es CosMc's, el enigm\u00e1tico \"spin-off\" de McDonald's que abrir\u00e1 pr\u00f3ximamente en Chicago | Marketing Zone Icesi","og_description":"El men\u00fa de CosMc&#8217;s tendr\u00e1 el foco puesto en las bebidas, los desayunos y otros productos que son normalmente habituales en la carta de McCaf\u00e9. El pasado mes de julio McDonald\u2019s anunciaba\u00a0un nuevo y enigm\u00e1tico concepto de tienda bautizado con el nombre de CosMc\u2019s.\u00a0Chris Kempczinski, CEO de la marca de los arcos amarillos, explicaba por [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2023-12-01T15:00:12+00:00","article_modified_time":"2023-12-01T15:05:41+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"As\u00ed es CosMc&#8217;s, el enigm\u00e1tico \u00abspin-off\u00bb de McDonald&#8217;s que abrir\u00e1 pr\u00f3ximamente en Chicago","datePublished":"2023-12-01T15:00:12+00:00","dateModified":"2023-12-01T15:05:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/"},"wordCount":534,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds.jpg","articleSection":["Panorama"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/","name":"As\u00ed es CosMc's, el enigm\u00e1tico \"spin-off\" de McDonald's que abrir\u00e1 pr\u00f3ximamente en Chicago | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds.jpg","datePublished":"2023-12-01T15:00:12+00:00","dateModified":"2023-12-01T15:05:41+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-es-cosmcs-el-enigmatico-spin-off-de-mcdonalds-que-abrira-proximamente-en-chicago\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"As\u00ed es CosMc&#8217;s, el enigm\u00e1tico \u00abspin-off\u00bb de McDonald&#8217;s que abrir\u00e1 pr\u00f3ximamente en Chicago"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds.jpg",1200,675,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds-768x432.jpg",640,360,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds-1024x576.jpg",640,360,true],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds.jpg",1200,675,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/cosmcs-mcdonalds.jpg",1200,675,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"El men\u00fa de CosMc&#8217;s tendr\u00e1 el foco puesto en las bebidas, los desayunos y otros productos que son normalmente habituales en la carta de McCaf\u00e9. El pasado mes de julio McDonald\u2019s anunciaba\u00a0un nuevo y enigm\u00e1tico concepto de tienda bautizado con el nombre de CosMc\u2019s.\u00a0Chris Kempczinski, CEO de la marca de los arcos amarillos, explicaba por&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/10698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=10698"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/10698\/revisions"}],"predecessor-version":[{"id":10700,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/10698\/revisions\/10700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/10699"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=10698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=10698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=10698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}