{"id":10757,"date":"2023-12-11T14:00:17","date_gmt":"2023-12-11T19:00:17","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10757"},"modified":"2023-12-11T10:17:56","modified_gmt":"2023-12-11T15:17:56","slug":"la-densa-humareda-de-este-spot-de-wwf-corta-el-aliento-y-es-una-hermosa-metafora-de-la-crisis-climatica","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/la-densa-humareda-de-este-spot-de-wwf-corta-el-aliento-y-es-una-hermosa-metafora-de-la-crisis-climatica\/","title":{"rendered":"La densa humareda de este spot de WWF corta el aliento (y es una hermosa met\u00e1fora de la crisis clim\u00e1tica)"},"content":{"rendered":"<h2 class=\"intro\">\u00abUp in Smoke\u00bb, el nuevo spot de WWF, hace un primoroso uso de la t\u00e9cnica del \u00abstop-motion\u00bb y utiliza asimismo humo real, lo cual refuerza su poderoso mensaje.<\/h2>\n<p>La ONG enfocada a la protecci\u00f3n del medio ambiente\u00a0WWF\u00a0ha decidido aprovechar la COP28, la conferencia de la ONU sobre el cambio clim\u00e1tico que se celebra actualmente en Dub\u00e1i, para levantar tel\u00f3n de<strong>\u00a0\u00abUp in Smoke\u00bb<\/strong>, un hermoso spot que lleva la r\u00fabrica del estudio londinense de animaci\u00f3n NOMINT y hace un primoroso uso de la t\u00e9cnica del \u00abstop-motion\u00bb (adem\u00e1s de<strong>\u00a0utilizar humo real<\/strong>, lo cual no hace sino subrayar su poderoso mensaje sobre las funestas consecuencias del cambio clim\u00e1tico propiciado por los combustibles f\u00f3siles).<\/p>\n<p><strong>El tema \u00abWhen the Party\u2019s Over\u00bb de Billie Eilish y Finneas pone el perfecto contrapunto sonoro al anuncio<\/strong>\u00a0y no hace sino amplificar la perentoriedad de las medidas necesarias para aplacar el impacto del cambio clim\u00e1tico.<\/p>\n<p><strong>\u00abUp in Smoke\u00bb zambulle al espectador en un universo engullido por una densa humareda<\/strong> donde una ni\u00f1a simboliza a la humanidad bregando con las calamitosas consecuencias del uso de combustibles f\u00f3siles.<\/p>\n<p><iframe loading=\"lazy\" title=\"WWF - Up in Smoke\" src=\"https:\/\/player.vimeo.com\/video\/889840444?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/p>\n<p>Si no visualizas correctamente el v\u00eddeo, haz clic <a href=\"https:\/\/player.vimeo.com\/video\/889840444\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<p><strong>La narrativa cobra vida gracias a m\u00e1s de 700 esculturas impresas en 3D<\/strong>\u00a0que capturan las diferentes poses de la ni\u00f1a con un l\u00f3brego paisaje como tel\u00f3n de fondo. Las escenas que se abren paso en el spot fueron cuidadosamente filmadas (con una portentosa atenci\u00f3n al detalle) durante m\u00e1s de un a\u00f1o.<\/p>\n<p>\u00abUp in Smoke\u00bb se mira en el espejo de los anuncios\u00a0\u00abCan\u2019t Negotiate the Melting Point of Ice\u00bb\u00a0y\u00a0\u00abA Flammable Planet\u00bb, que alumbrados tambi\u00e9n por WWF y NOMINT utilizaron hielo derretido y fuego real respectivamente durante su filmaci\u00f3n.<\/p>\n<p>Dirigido por Yannis Konstantinidis,\u00a0<strong>\u00abUp in Smoke\u00bb es un spot extraordinariamente llamativo en el plano visual que no solo ilustra las devastadoras consecuencias del uso de combustibles f\u00f3siles en el planeta sino que pone tambi\u00e9n de manifiesto la necesidad de pasar inmediatamente a la acci\u00f3n para favorecer el empleo de energ\u00edas 100% renovables.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"WWF - Up in Smoke - Behind the Scenes\" src=\"https:\/\/player.vimeo.com\/video\/889845779?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/p>\n<p>Si no visualizas correctamente el v\u00eddeo, haz clic <a href=\"https:\/\/vimeo.com\/889845779\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a><\/p>\n<p>Las armoniosas voces del coro<strong>\u00a0\u00abThe Social Singing Choir\u00bb<\/strong>\u00a0de Margate no hace sino a\u00f1adir una capa extra de emotividad al humo que brota del spot de WWF.<\/p>\n<p>Apoy\u00e1ndose en una conmovedora narrativa y un retrato sumamente art\u00edstico de la\u00a0crisis clim\u00e1tica,\u00a0<strong>\u00abUp in Smoke\u00bb es una poderosa advertencia sobre fragilidad del vapuleado planeta Tierra y sobre la necesidad de abogar por un cambio sostenible.<\/strong><\/p>\n<p><strong>En la COP28 que se celebra actualmente en Dub\u00e1i se persigue un acuerdo global para renunciar por completo a los combustibles f\u00f3siles en 2050.<\/strong>\u00a0Sin embargo, la conferencia cuenta con dos ausencias destacad\u00edsimas, la de Joe Biden y Xi Jinping, que han preferido ausentarse en el mayor foro mundial sobre el futuro clim\u00e1tico del planeta.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/humareda-spot-wwf-corta-aliento<\/p>\n<div class=\"post-cn\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00abUp in Smoke\u00bb, el nuevo spot de WWF, hace un primoroso uso de la t\u00e9cnica del \u00abstop-motion\u00bb y utiliza asimismo humo real, lo cual refuerza su poderoso mensaje. La ONG enfocada a la protecci\u00f3n del medio ambiente\u00a0WWF\u00a0ha decidido aprovechar la COP28, la conferencia de la ONU sobre el cambio clim\u00e1tico que se celebra actualmente en [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La densa humareda de este spot de WWF corta el aliento (y es una hermosa met\u00e1fora de la crisis clim\u00e1tica) | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-densa-humareda-de-este-spot-de-wwf-corta-el-aliento-y-es-una-hermosa-metafora-de-la-crisis-climatica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La densa humareda de este spot de WWF corta el aliento (y es una hermosa met\u00e1fora de la crisis clim\u00e1tica) | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"\u00abUp in Smoke\u00bb, el nuevo spot de WWF, hace un primoroso uso de la t\u00e9cnica del \u00abstop-motion\u00bb y utiliza asimismo humo real, lo cual refuerza su poderoso mensaje. La ONG enfocada a la protecci\u00f3n del medio ambiente\u00a0WWF\u00a0ha decidido aprovechar la COP28, la conferencia de la ONU sobre el cambio clim\u00e1tico que se celebra actualmente en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-densa-humareda-de-este-spot-de-wwf-corta-el-aliento-y-es-una-hermosa-metafora-de-la-crisis-climatica\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-11T19:00:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-11-101038.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" 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