{"id":10806,"date":"2023-12-18T14:00:16","date_gmt":"2023-12-18T19:00:16","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10806"},"modified":"2023-12-18T14:06:22","modified_gmt":"2023-12-18T19:06:22","slug":"mcdonalds-convierte-sus-iconicas-bolsas-marrones-de-papel-en-sabrosas-obras-de-arte","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/mcdonalds-convierte-sus-iconicas-bolsas-marrones-de-papel-en-sabrosas-obras-de-arte\/","title":{"rendered":"McDonald&#8217;s convierte sus ic\u00f3nicas bolsas marrones de papel en sabrosas obras de arte"},"content":{"rendered":"<h2>McDonald&#8217;s ha redise\u00f1ado su emblem\u00e1tica bolsa de comida para llevar de tal modo que parezca un cl\u00e1sico edificio noruego de apartamentos.<\/h2>\n<p>En tierras noruegas<strong>\u00a0McDonald\u2019s\u00a0ha decidido revestir sus emblem\u00e1ticas bolsas marrones de papel de un \u00ablook &amp; feel\u00bb deliciosamente art\u00edstico\u00a0<\/strong>para poner en valor las bondades de su servicio de \u00abhome delivery\u00bb.<\/p>\n<p><strong>La artista profesional del papel Julie Wilkinson<\/strong>, de Makerie Studio,\u00a0<strong>ha trabajado al alim\u00f3n con la agencia Nord DDB Oslo para redise\u00f1ar la bolsa de comida para llevar de McDonald\u2019s de tal modo que parezca un cl\u00e1sico edificio noruego de apartamentos<\/strong>. Y la bolsa resultante, tan encantadora que casi provoca dolor arrojarla alegremente al cubo de la basura, ha sido a continuaci\u00f3n retratada por la fot\u00f3grafa Catharina Caprino.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-887667\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/12\/20231215_McDonaldsPaperHouse_MAIN.jpg\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/12\/20231215_McDonaldsPaperHouse_MAIN.jpg 660w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/12\/20231215_McDonaldsPaperHouse_MAIN-575x850.jpg 575w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/12\/20231215_McDonaldsPaperHouse_MAIN-111x164.jpg 111w\" alt=\"\" width=\"660\" height=\"975\" \/><\/figure>\n<p>En la bolsa, que destaca por el uso primoroso que hace Julie Wilkinson de los ic\u00f3nicos arcos amarillos de McDonald\u2019s, llaman inevitablemente la atenci\u00f3n las ventanas arqueadas del edificio y<strong>\u00a0una \u00fanica ventana iluminada<\/strong>, que viene a poner de relieve el confort de quienes deciden meterse entre pecho y espalda las viandas de la multinacional estadounidense al calor del hogar.<\/p>\n<p><strong>Los anuncios que forman parte de la nueva campa\u00f1a de la marca de \u00abfast food\u00bb en Noruega promueven el servicio de reparto a domicilio de McDonald\u2019s a trav\u00e9s de la plataforma de \u00abdelivery\u00bb\u00a0<a href=\"https:\/\/www.foodora.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Foodora<\/a><\/strong>, que constituye la tercera opci\u00f3n para llenarse la panza de la cadena de hamburgueser\u00edas despu\u00e9s de los restaurantes y del McAuto (y resulta probablemente bastante m\u00e1s c\u00f3moda y c\u00e1lida que estas dos \u00faltimas durante esta \u00e9poca del a\u00f1o, particularmente g\u00e9lida en Noruega). As\u00ed y todo, los noruegos prefieren al parecer zampar los productos de la marca en los restaurantes de la multinacional y tambi\u00e9n dentro sus propios coches (algo que McDonald\u2019s desea a todas luces cambiar en su \u00faltima campa\u00f1a).<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-887668\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/12\/20231215_McDonaldsPaperHouse_OOH.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/12\/20231215_McDonaldsPaperHouse_OOH.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/12\/20231215_McDonaldsPaperHouse_OOH-850x567.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/12\/20231215_McDonaldsPaperHouse_OOH-768x512.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/12\/20231215_McDonaldsPaperHouse_OOH-246x164.jpg 246w\" alt=\"\" width=\"1200\" height=\"800\" \/><\/figure>\n<p>\u00abEl arte ten\u00eda que complementar la idea de nuestro servicio de \u2018delivery\u2019 sin sobrepasarse.\u00a0<strong>Hemos intentado mantener el equilibrio adecuado, asegur\u00e1ndonos de que tanto la bolsa de McDelivery como el edificio de apartamentos resultaran reconocibles y mantuvieran su ic\u00f3nica apariencia<\/strong>\u00ab, subraya la agencia Nord DDB.<\/p>\n<p>La campa\u00f1a de McDonald\u2019s ha tomado la forma de\u00a0<strong>anuncios de publicidad exterior<\/strong>\u00a0y de acciones especialmente enfocadas a las redes sociales.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/mcdonalds-convierte-bolsas-papel-obras-arte<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s ha redise\u00f1ado su emblem\u00e1tica bolsa de comida para llevar de tal modo que parezca un cl\u00e1sico edificio noruego de apartamentos. En tierras noruegas\u00a0McDonald\u2019s\u00a0ha decidido revestir sus emblem\u00e1ticas bolsas marrones de papel de un \u00ablook &amp; feel\u00bb deliciosamente art\u00edstico\u00a0para poner en valor las bondades de su servicio de \u00abhome delivery\u00bb. La artista profesional del papel [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s convierte sus ic\u00f3nicas bolsas marrones de papel en sabrosas obras de arte | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/mcdonalds-convierte-sus-iconicas-bolsas-marrones-de-papel-en-sabrosas-obras-de-arte\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s convierte sus ic\u00f3nicas bolsas marrones de papel en sabrosas obras de arte | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"McDonald&#8217;s ha redise\u00f1ado su emblem\u00e1tica bolsa de comida para llevar de tal modo que parezca un cl\u00e1sico edificio noruego de apartamentos. En tierras noruegas\u00a0McDonald\u2019s\u00a0ha decidido revestir sus emblem\u00e1ticas bolsas marrones de papel de un \u00ablook &amp; feel\u00bb deliciosamente art\u00edstico\u00a0para poner en valor las bondades de su servicio de \u00abhome delivery\u00bb. 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