{"id":10840,"date":"2023-12-22T10:00:04","date_gmt":"2023-12-22T15:00:04","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10840"},"modified":"2023-12-22T09:00:32","modified_gmt":"2023-12-22T14:00:32","slug":"burger-king-te-cura-la-resaca-a-golpe-de-descuentos-que-podras-desbloquear-con-tu-cara-resacosa","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/burger-king-te-cura-la-resaca-a-golpe-de-descuentos-que-podras-desbloquear-con-tu-cara-resacosa\/","title":{"rendered":"Burger King te cura la resaca a golpe de descuentos (que podr\u00e1s desbloquear con tu cara resacosa)"},"content":{"rendered":"<h2>Burger King ha lanzado en Brasil una campa\u00f1a que agasaja a quienes tienen resaca con suculentos descuentos para sus productos apoy\u00e1ndose en la tecnolog\u00eda de reconocimiento facial.<\/h2>\n<p>En esta \u00e9poca del a\u00f1o, tan pr\u00f3diga en celebraciones (habitualmente regadas en litros de alcohol) las resacas est\u00e1n a la orden del d\u00eda y no solo los viernes y los fines de semana sino tambi\u00e9n de lunes a jueves. Consciente del insoportable malestar emanado de los excesos alcoh\u00f3licos que afecta a tant\u00edsimas personas en Navidad,<strong>\u00a0Burger King\u00a0ha decidido salir al rescate de los resacosos con el mejor remedio posible: comida con la que llenar el est\u00f3mago y diluir el alcohol previamente ingerido.<\/strong><\/p>\n<p>La cadena de hamburgueser\u00edas ha lanzado en Brasil una campa\u00f1a bautizada con el nombre de \u00abHangover Whopper\u00bb que agasaja a quienes tienen resaca con<strong>\u00a0suculentos descuentos para sus productos apoy\u00e1ndose en la tecnolog\u00eda de reconocimiento facial.<\/strong><\/p>\n<p>Accesible a trav\u00e9s de\u00a0un \u00abmicrosite\u00bb\u00a0<em>ad hoc<\/em>\u00a0o en su defecto a trav\u00e9s de la app m\u00f3vil de Burger King,\u00a0<strong>\u00abHangover Whopper\u00bb utiliza la tecnolog\u00eda de reconocimiento facial para escanear el rostro del consumidor (que deber\u00e1 tomarse un selfi)<\/strong>, determinar el grado de su resaca, recomendarle combos de comida para espantar sus efluvios alcoh\u00f3licos y brindarle descuentos espec\u00edficos para acceder a tales combos.<\/p>\n<p><iframe loading=\"lazy\" title=\"Hangover Whopper - DM9 client\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NLTibA8scCg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Si no visualizas correctamente el v\u00eddeo, haz clic <a href=\"https:\/\/youtu.be\/NLTibA8scCg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<p>Alumbrada por la agencia\u00a0<strong>DM9<\/strong>, la nueva campa\u00f1a de Burger King en tierras brasile\u00f1as estar\u00e1 disponible hasta el pr\u00f3ximo 2 de enero y para acceder a los descuentos el usuario deber\u00e1 pedir comida a trav\u00e9s del servicio de \u00abdelivery\u00bb de la c\u00e9lebre marca de \u00abfast food\u00bb.<\/p>\n<p>\u00ab<strong>Es un privilegio para nosotros tener socios como Burger King, cuya audacia, innovaci\u00f3n e irreverencia son ingredientes absolutamente esenciales<\/strong>\u00a0y es una marca que est\u00e1 dispuesta adem\u00e1s a poner en pr\u00e1ctica acciones tan osadas como esta. En este caso, el uso de la tecnolog\u00eda de reconocimiento facial, convenientemente amalgamada con el humor, genera conexiones con el consumidor\u00bb, explica Icaro Dorio, copresidente y CCO de DM9.<\/p>\n<p><strong>La tecnolog\u00eda de reconocimiento facial imbricada en la campa\u00f1a mide el nivel de resaca del usuario utilizando tres niveles diferentes y le ofrece un cup\u00f3n de descuento para tres combos diferentes:<\/strong>\u00a0Doble Whopper Jr., Whopper o Doble Whopper. Los selfis que debe utilizar el usuario para acceder a los descuentos pueden ser adem\u00e1s compartidos en las redes sociales para amplificar as\u00ed el alcance de \u00abHangover Whopper\u00bb.<\/p>\n<p>C\u00e9lebre por su publicidad deliberadamente transgresora,\u00a0<strong>Burger King lanz\u00f3 hace cuatro a\u00f1os<\/strong>, tambi\u00e9n en Brasil,\u00a0<strong>una campa\u00f1a en la que invitaba a sus fans a conseguir un Whopper gratis pegando fuego (virtualmente) a los anuncios de sus rivales.<\/strong><\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/campanas-navidenas\/burger-king-cura-resaca-golpe-descuentos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King ha lanzado en Brasil una campa\u00f1a que agasaja a quienes tienen resaca con suculentos descuentos para sus productos apoy\u00e1ndose en la tecnolog\u00eda de reconocimiento facial. En esta \u00e9poca del a\u00f1o, tan pr\u00f3diga en celebraciones (habitualmente regadas en litros de alcohol) las resacas est\u00e1n a la orden del d\u00eda y no solo los viernes [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King te cura la resaca a golpe de descuentos (que podr\u00e1s desbloquear con tu cara resacosa) | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/burger-king-te-cura-la-resaca-a-golpe-de-descuentos-que-podras-desbloquear-con-tu-cara-resacosa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King te cura la resaca a golpe de descuentos (que podr\u00e1s desbloquear con tu cara resacosa) | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Burger King ha lanzado en Brasil una campa\u00f1a que agasaja a quienes tienen resaca con suculentos descuentos para sus productos apoy\u00e1ndose en la tecnolog\u00eda de reconocimiento facial. En esta \u00e9poca del a\u00f1o, tan pr\u00f3diga en celebraciones (habitualmente regadas en litros de alcohol) las resacas est\u00e1n a la orden del d\u00eda y no solo los viernes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/burger-king-te-cura-la-resaca-a-golpe-de-descuentos-que-podras-desbloquear-con-tu-cara-resacosa\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-22T15:00:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-22-085835.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta 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