{"id":10853,"date":"2024-01-17T10:54:56","date_gmt":"2024-01-17T15:54:56","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=10853"},"modified":"2024-01-17T15:17:51","modified_gmt":"2024-01-17T20:17:51","slug":"trucos-para-conseguir-que-la-gente-se-enamore-de-su-marca-en-internet","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/trucos-para-conseguir-que-la-gente-se-enamore-de-su-marca-en-internet\/","title":{"rendered":"Trucos para conseguir que la gente se enamore de su marca en internet"},"content":{"rendered":"<p>La revoluci\u00f3n de las nuevas tecnolog\u00edas nos permite tener cualquier informaci\u00f3n a un clic de distancia y estar m\u00e1s conectados que nunca a cualquier hora del d\u00eda y sin l\u00edmites geogr\u00e1ficos. As\u00ed por ejemplo, las redes sociales nos permiten recuperar amistades perdidas, y a trav\u00e9s del e-mail nos podemos poner en contacto con cualquier empresa si nos surge una duda acerca de sus servicios. Este auge de conectividad constante tambi\u00e9n conlleva un cambio radical en el comportamiento de nuestros clientes, con un consumo cada vez m\u00e1s fragmentado y multipantalla que a su vez dificulta la visibilidad de nuestra marca en Internet.<\/p>\n<p>Durante muchos a\u00f1os los departamentos de Marketing se han apoyado en el lema \u201cSi no est\u00e1s en Internet, no existes\u201d para poner en marcha estrategias de branding online, pero \u00bfhoy en d\u00eda el simple hecho de estar en Internet es suficiente para convertirte en una marca de valor?<\/p>\n<p>Para conseguir que la gente realmente se fije en nuestra marca, hay que estar con ellos en los momentos clave de su b\u00fasqueda online. Para ello, Michiel Das nos dar\u00e1 siete trucos que cualquier empresa puede empezar a aplicar ya para estar en la mente de sus clientes. Desde chatbots hasta livestreams y acciones de retargeting, descubriremos algunos de los consejos m\u00e1s eficaces para conseguir que la gente se enamore de tu marca.<\/p>\n<p class=\"team-title\"><strong>Michiel Das, Digital Marketing &amp; Employer Branding en Seat<\/strong>, participar\u00e1 el pr\u00f3ximo 14 de junio en\u00a0<a href=\"https:\/\/eventos.marketingdirecto.com\/foa-future-of-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>The Future of Advertising Barcelona.<\/strong><\/a><\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/especiales\/the-future-of-advertising-especiales\/trucos-conseguir-la-gente-se-enamore-marca-internet<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La revoluci\u00f3n de las nuevas tecnolog\u00edas nos permite tener cualquier informaci\u00f3n a un clic de distancia y estar m\u00e1s conectados que nunca a cualquier hora del d\u00eda y sin l\u00edmites geogr\u00e1ficos. As\u00ed por ejemplo, las redes sociales nos permiten recuperar amistades perdidas, y a trav\u00e9s del e-mail nos podemos poner en contacto con cualquier empresa [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":10874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-10853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trucos para conseguir que la gente se enamore de su marca en internet | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/trucos-para-conseguir-que-la-gente-se-enamore-de-su-marca-en-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trucos para conseguir que la gente se enamore de su marca en internet | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La revoluci\u00f3n de las nuevas tecnolog\u00edas nos permite tener cualquier informaci\u00f3n a un clic de distancia y estar m\u00e1s conectados que nunca a cualquier hora del d\u00eda y sin l\u00edmites geogr\u00e1ficos. 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