{"id":11318,"date":"2024-03-11T12:00:55","date_gmt":"2024-03-11T17:00:55","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11318"},"modified":"2024-03-11T13:03:43","modified_gmt":"2024-03-11T18:03:43","slug":"oppenheimer-triunfa-en-los-premios-oscar-2024-que-abrazan-el-barbenheimer-para-aumentar-la-audiencia","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/oppenheimer-triunfa-en-los-premios-oscar-2024-que-abrazan-el-barbenheimer-para-aumentar-la-audiencia\/","title":{"rendered":"Oppenheimer triunfa en los Premios Oscar 2024, que abrazan el \u00abBarbenheimer\u00bb para aumentar la audiencia"},"content":{"rendered":"<p>El s\u00e9ptimo arte celebr\u00f3 la noche del 10 de marzo su evento m\u00e1s importante, la ceremonia de los\u00a0<strong>Premios Oscar 2024<\/strong>,\u00a0en el Teatro Dolby de Los \u00c1ngeles. Un evento donde el film de<strong>\u00a0Christopher Nolan,<\/strong>\u00a0<em>Oppenheimer<\/em>, arras\u00f3 con siete victorias en categor\u00edas como Mejor pel\u00edcula, Mejor Direcci\u00f3n, Mejor Actor Principal, para\u00a0<strong>Cillian Murphy<\/strong>\u00a0y a Mejor actor de Reparto para\u00a0<strong>Robert Downey Jr<\/strong>. Por su parte,\u00a0<strong>Emma Stone\u00a0<\/strong>sorprendi\u00f3 llev\u00e1ndose la estatuilla a Mejor actriz con\u00a0<strong>Pobres Criaturas.<\/strong><\/p>\n<p>En un a\u00f1o en el que Hollywood celebra\u00a0el \u00e9xito del fen\u00f3meno \u00abBarbenheimer\u00bb\u00a0y los respectivos \u00e9xitos en taquilla que supuso el estreno de ambos films el pasado verano,<strong>\u00a0la ABC,<\/strong>\u00a0la cadena encargada de retransmitir esta edici\u00f3n de los Premios Oscar en Estados Unidos, esperaba congregar una alta audiencia, siguiendo la tendencia positiva de varias galas de premios importantes como los Emmy o los Golden Globes de este a\u00f1o.<\/p>\n<p>Estas expectativas se deben al incremento de un 12% en la audiencia en 2023 con respecto a 2022,<strong>\u00a0los Premios Oscar presumieron el a\u00f1o pasado de un media de\u00a018,8 millones de personas frente al televisor.<\/strong><\/p>\n<h3 class=\"wp-block-heading\">Los Premios Oscar apuestan por volver a conquistar a las audiencias<\/h3>\n<p>Adem\u00e1s de contar con\u00a0<em>performances\u00a0<\/em>tan esperadas como la interpretaci\u00f3n del tema \u00abI\u2019m Just Ken\u00bb de\u00a0<strong>Ryan Gosling<\/strong>\u00a0de la mano del famoso guitarrista de Guns n\u2019s Roses,\u00a0<em>Slash<\/em>, este a\u00f1o la cadena televisiva ABC apost\u00f3 por dar inicio a la 96\u00aa edici\u00f3n de los Premios Oscar una hora antes de lo habitual, siendo la primera vez que la transmisi\u00f3n televisiva arrancaba a las 7 PM con el objetivo de\u00a0<strong>aumentar los ratings televisivos<\/strong>.<\/p>\n<p>La ca\u00edda de la audiencia ha sido uno de los grandes retos para la ceremonia, que\u00a0<strong>alcanzaron una audiencia m\u00ednima hist\u00f3rica en 2021<\/strong>, cuando la audiencia fue de apenas 9,85 millones de televidentes, una cifra muy distante a los m\u00e1s de 40 millones de espectadores que alcanz\u00f3 la ceremonia en 2014, a\u00f1o en el que el film\u00a0<em>12 a\u00f1os de esclavitud\u00a0<\/em>se llev\u00f3 el Oscar a Mejor Pel\u00edcula.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=MkDirecto&amp;dnt=true&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1767001795316871516&amp;lang=es&amp;origin=https%3A%2F%2Fwww.marketingdirecto.com%2Fanunciantes-general%2Fmedios%2Fpremios-oscar-2024-apuesta-aumentar-ratings&amp;sessionId=bfbdab034d0fb9243eb2a132f4a23b19db924362&amp;siteScreenName=MkDirecto&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=500px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1767001795316871516\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p>&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">La publicidad tambi\u00e9n estuvo presente en la gran noche del cine<\/h3>\n<p>Un buen augurio para las audiencias fue que los Premios de la Academia de Hollywood en Estados Unidos\u00a0agotaron los espacios publicitarios para el evento de la mano de anunciantes de 17 categor\u00edas diferentes. En 2024 la ABC fij\u00f3 los precios de los espacios publicitarios de los Oscar\u00a0<strong>entre los 1,7 y los 2,2 millones de d\u00f3lares por cada spot de 30 segundos de duraci\u00f3n<\/strong>.<\/p>\n<p>Entre los anunciantes de los Premios Oscar 2024 destacaron grandes marcas como\u00a0<strong>Airbnb, Booking.com, Dunkin\u2019 Donuts, Henkel, Lionsgate, LVMH Group, Nestl\u00e9, Nissan, PepsiCo, Pfizer, Starbucks, TikTok, Verizon y Walmart<\/strong>. Adem\u00e1s, como se\u00f1alan desde\u00a0<em>Adweek<\/em>, durante la ceremonia hubo varias primicias, como lo fue la primera integraci\u00f3n de marca durante el mon\u00f3logo de\u00a0<strong>Jimmy Kimmel<\/strong>, con la marca de tequila\u00a0<strong>Don Julio<\/strong>\u00a0de Diageo.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=MkDirecto&amp;dnt=true&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1767003954729083116&amp;lang=es&amp;origin=https%3A%2F%2Fwww.marketingdirecto.com%2Fanunciantes-general%2Fmedios%2Fpremios-oscar-2024-apuesta-aumentar-ratings&amp;sessionId=bfbdab034d0fb9243eb2a132f4a23b19db924362&amp;siteScreenName=MkDirecto&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=500px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1767003954729083116\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/medios\/premios-oscar-2024-apuesta-aumentar-ratings<\/div>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El s\u00e9ptimo arte celebr\u00f3 la noche del 10 de marzo su evento m\u00e1s importante, la ceremonia de los\u00a0Premios Oscar 2024,\u00a0en el Teatro Dolby de Los \u00c1ngeles. Un evento donde el film de\u00a0Christopher Nolan,\u00a0Oppenheimer, arras\u00f3 con siete victorias en categor\u00edas como Mejor pel\u00edcula, Mejor Direcci\u00f3n, Mejor Actor Principal, para\u00a0Cillian Murphy\u00a0y a Mejor actor de Reparto para\u00a0Robert [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oppenheimer triunfa en los Premios Oscar 2024, que abrazan el &quot;Barbenheimer&quot; para aumentar la audiencia | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/oppenheimer-triunfa-en-los-premios-oscar-2024-que-abrazan-el-barbenheimer-para-aumentar-la-audiencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oppenheimer triunfa en los Premios Oscar 2024, que abrazan el &quot;Barbenheimer&quot; para aumentar la audiencia | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El s\u00e9ptimo arte celebr\u00f3 la noche del 10 de marzo su evento m\u00e1s importante, la ceremonia de los\u00a0Premios Oscar 2024,\u00a0en el Teatro Dolby de Los \u00c1ngeles. Un evento donde el film de\u00a0Christopher Nolan,\u00a0Oppenheimer, arras\u00f3 con siete victorias en categor\u00edas como Mejor pel\u00edcula, Mejor Direcci\u00f3n, Mejor Actor Principal, para\u00a0Cillian Murphy\u00a0y a Mejor actor de Reparto para\u00a0Robert [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/oppenheimer-triunfa-en-los-premios-oscar-2024-que-abrazan-el-barbenheimer-para-aumentar-la-audiencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T17:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T18:03:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/03\/hoyyy-12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" 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