{"id":11519,"date":"2024-04-10T12:00:57","date_gmt":"2024-04-10T17:00:57","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11519"},"modified":"2024-04-10T09:21:50","modified_gmt":"2024-04-10T14:21:50","slug":"11519-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/11519-2\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"subtitle-cn\">Nike se confabula con los alien\u00edgenas para estrenar un logo venido (literalmente) de otro mundo<\/h2>\n<p>El pasado lunes, cuando todo el mundo ten\u00eda la mirada posada en el cielo para contemplar el\u00a0eclipse solar\u00a0que se pudo apreciarse en todo su radiante esplendor en Canad\u00e1, Estados Unidos y M\u00e9xico, Nike aprovech\u00f3 la oportunidad para proveerse de nuevo logo.\u00a0<strong>El logotipo estrenado este lunes por el fabricante de art\u00edculos deportivos no es en todo caso un logo cualquiera y se trata de emblema dibujado supuestamente por los extraterrestres en un campo de cultivo de Texas<\/strong>\u00a0(al m\u00e1s puro estilo de la pel\u00edcula<em>\u00a0Se\u00f1ales<\/em>\u00a0protagonizada por Mel Gibson).<\/p>\n<p>De acuerdo con fuentes cercanas a\u00a0Nike,\u00a0<strong>el logotipo de Nike est\u00e1 estampado en un campo de cultivo real y en su dise\u00f1o no habr\u00edan estado involucrados ni la inteligencia artificial (IA) ni Photoshop ni otros programas de edici\u00f3n de im\u00e1genes.<\/strong><\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/C5grigAON2x\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=432&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fanunciantes-general%2Fanunciantes%2Fnike-confabula-alienigenas-estrenar-logo#%7B%22ci%22%3A0%2C%22os%22%3A497.69999999925494%2C%22ls%22%3A454.29999999981374%2C%22le%22%3A463%7D\" height=\"968\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><strong>El logo<\/strong>, que Nike present\u00f3 en sociedad en Instagram en un post acompa\u00f1ado de la frase \u00abThe total eclipse has just begun\u00bb (El eclipse total acaba de comenzar),\u00a0<strong>es un tributo de la marca al jugador de baloncesto Victor Wembanyama<\/strong>, que milita en los San Antonio Spurs y tiene todas las papeletas para convertirse en \u00abRookie\u00bb de la NBA en la presente edici\u00f3n de la prestigiosa competici\u00f3n deportiva.<\/p>\n<p><strong>A Wembanyama<\/strong>, que es oriundo de Francia y debut\u00f3 el a\u00f1o pasado en la NBA,\u00a0<strong>se le conoce allende los mares como \u00abAlien\u00bb<\/strong>, un apelativo que le endilg\u00f3 el bueno de LeBron James en 2022 en referencia a sus fenomenales cualidades (casi de otro mundo) sobre la cancha de baloncesto.<\/p>\n<p>El baloncestista franc\u00e9s es imagen de Nike desde hace varios a\u00f1os (firm\u00f3 por la marca antes de fichar por la NBA) y hasta ahora hab\u00eda lucido en el terreno de juego unas botas Nike GT Hustles convencionales. Sin embargo,\u00a0<strong>hace poco Wembanyama estren\u00f3 unas botas personalizadas del modelo Nike GT Hustle 2 bautizadas con el nombre de \u00abAlien\u00bb\u00a0<\/strong>y con gui\u00f1os en su dise\u00f1o al apodo en la cancha del jugador de baloncesto. Y esas mismas botas aterrizar\u00e1n al parecer en las tiendas el pr\u00f3ximo mes de mayo.<\/p>\n<p><iframe id=\"instagram-embed-1\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/C3e57POM1_p\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=432&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fanunciantes-general%2Fanunciantes%2Fnike-confabula-alienigenas-estrenar-logo#%7B%22ci%22%3A1%2C%22os%22%3A501%2C%22ls%22%3A454.29999999981374%2C%22le%22%3A463%7D\" height=\"944\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-1\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><strong>Nike pagar\u00eda a Wembanyama alrededor de 100 millones de d\u00f3lares por ser imagen de la marca<\/strong>\u00a0y si, como apuntan todos los rumores, la multinacional lanza unas botas en su honor se convertir\u00eda en el octavo jugador de baloncesto al que la marca honra con su propio calzado junto a LeBron James, Ja Morant, Giannis Antetokounmpo, Paul George, Kevin Durant, and Devin Booker y Sabrina Ionescu.<\/p>\n<p><strong>Todo apunta a que el nuevo y extraterrestre logo de Nike<\/strong>, en el que su celeb\u00e9rrimo\u00a0\u00abswoosh\u00bb\u00a0se integra en un dise\u00f1o que es simult\u00e1neamente un bal\u00f3n de baloncesto y el rostro de un alien\u00edgena,<strong>\u00a0no es sino un \u00abteaser\u00bb para calentar motores de cara al lanzamiento de las zapatillas dedicadas a la mayor gloria de Wembanyama.<\/strong><\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/nike-confabula-alienigenas-estrenar-logo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike se confabula con los alien\u00edgenas para estrenar un logo venido (literalmente) de otro mundo El pasado lunes, cuando todo el mundo ten\u00eda la mirada posada en el cielo para contemplar el\u00a0eclipse solar\u00a0que se pudo apreciarse en todo su radiante esplendor en Canad\u00e1, Estados Unidos y M\u00e9xico, Nike aprovech\u00f3 la oportunidad para proveerse de nuevo [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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