{"id":11525,"date":"2024-04-11T09:30:24","date_gmt":"2024-04-11T14:30:24","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11525"},"modified":"2024-04-11T09:30:24","modified_gmt":"2024-04-11T14:30:24","slug":"11525-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/11525-2\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"subtitle-cn\">Coca-Cola lanza latas coleccionables de Marvel (y puedes ver a los personajes con realidad aumentada)<\/h2>\n<p><strong>Coca-Cola y Disney vuelven a unir sus fuerzas<\/strong>\u00a0para traer a la vida a los principales h\u00e9roes y villanos de Marvel a trav\u00e9s de latas coleccionables. En esta nueva campa\u00f1a podr\u00e1s conseguir latas ilustradas con hasta 38 personajes diferentes que podr\u00e1s\u00a0<strong>escanear en la web de Coca-Cola para coleccionarlos de forma digital.<\/strong><\/p>\n<div class=\"video-cn\"><iframe loading=\"lazy\" title=\"&quot;LA NUEVA ERA DE LA CREATIVIDAD&quot; #ENAMORAMKD\" src=\"https:\/\/www.youtube.com\/embed\/5ZTurC12Tms?autoplay=1&amp;mute=1\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"coca-cola-vuelve-a-hacer-al-grito-de-%c2%abvengadores-reunios%c2%bb\" class=\"ez-toc-section\"><\/span>Coca-Cola vuelve a hacer al grito de \u00abVengadores reun\u00edos\u00bb<\/h2>\n<p>Con este\u00a0<strong>spot que muestra la uni\u00f3n de\u00a0Coca-Cola\u00a0y Marvel<\/strong>\u00a0para rescatar al empleado de una tienda de comics, anuncian\u00a0<strong>\u00abThe Heroes\u00bb<\/strong>: la nueva l\u00ednea de latas y botellas protagonizada por nuestros h\u00e9roes y villanos favoritos del Universo Cinematogr\u00e1fico de Marvel (MCU).<\/p>\n<p>Los colores blanco, rojo y negro son los protagonistas de esta colecci\u00f3n que\u00a0<strong>adem\u00e1s es escaneable<\/strong>. Gracias a la realidad aumentada puedes \u00abtraer a la vida\u00bb al personaje que te haya tocado, desde\u00a0<strong>la web de Coca-Cola<\/strong>. Pero esto no es todo, \u00abThe Heroes\u00bb da la oportunidad de\u00a0<strong>ganar grandes premios<\/strong>\u00a0a los m\u00e1s fans de Marvel y Disney. Puedes entrar en el sorteo de la Ultimate Fan Experience, del Disney Cruise (crucero de Disney), de entradas de cine para las pel\u00edculas de Marvel, cajas coleccionables, de art\u00edculos firmados por los actores, e incluso de<strong>\u00a0suscripciones a Disney+<\/strong>.<\/p>\n<p>\u00abNuestra alianza corporativa con Coca-Cola nos ha posicionado para desarrollar algo muy innovador en la industria\u00bb, apuntaba\u00a0<strong>Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company.<\/strong>\u00a0\u00abHemos cogido el paradigma tradicional del marketing y lo hemos redefinido de la mejor forma posible\u00bb, a\u00f1ad\u00eda.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"los-personajes-que-podras-coleccionar-y-donde-encontrarlos\" class=\"ez-toc-section\"><\/span>Los personajes que podr\u00e1s coleccionar y d\u00f3nde encontrarlos<\/h2>\n<p>Desde el lunes 8 de abril podemos encontrar a estos\u00a0<strong>38 personajes de Marvel\u00a0<\/strong>en la nueva edici\u00f3n limitada de Coca-Cola.<\/p>\n<ul>\n<li><strong>Coca-Cola<\/strong>\u00a0<strong>Original<\/strong>: Blade, Cable, Colossus, Daredevil, Deadpool, Elektra, Juggernaut, Kingpin, Loki, Caballero Luna, Cabeza Nuclear Adolescente Negas\u00f3nica, Lobezno, Nick Fury, Storm (solo en EE.UU), Super Skrull, M\u00e1quina de Guerra.<\/li>\n<li><strong>Coca-Cola Zero Az\u00facar<\/strong>: Ant-Man, Black Panther, Viuda Negra, Capit\u00e1n America, Capitana Marvel, Doctor Strange, Groot, Hulk, Iron Man, Ms. Marvel, She-Hulk, Rocket, Bruja Escarlata, Shang-Chi, Star-Lord, Thanos, Thor.<\/li>\n<\/ul>\n<p>Esta nueva y emocionante colaboraci\u00f3n ya est\u00e1 disponible en establecimientos alrededor de todo el mundo. \u00abThe Heroes\u00bb de Coca-Cola y Marvel\u00a0<strong>est\u00e1 presente en m\u00e1s de 50 pa\u00edses<\/strong>\u00a0a lo largo de Norte Am\u00e9rica, Latinoam\u00e9rica, Europa, China, Jap\u00f3n y la regi\u00f3n de Asia-Pac\u00edfico.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/coca-cola-lanza-latas-tematica-marvel-coleccionables<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola lanza latas coleccionables de Marvel (y puedes ver a los personajes con realidad aumentada) Coca-Cola y Disney vuelven a unir sus fuerzas\u00a0para traer a la vida a los principales h\u00e9roes y villanos de Marvel a trav\u00e9s de latas coleccionables. En esta nueva campa\u00f1a podr\u00e1s conseguir latas ilustradas con hasta 38 personajes diferentes que podr\u00e1s\u00a0escanear [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>| Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/11525-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"| Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola lanza latas coleccionables de Marvel (y puedes ver a los personajes con realidad aumentada) Coca-Cola y Disney vuelven a unir sus fuerzas\u00a0para traer a la vida a los principales h\u00e9roes y villanos de Marvel a trav\u00e9s de latas coleccionables. 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