{"id":11598,"date":"2024-04-18T03:34:22","date_gmt":"2024-04-18T08:34:22","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11598"},"modified":"2024-04-18T15:35:55","modified_gmt":"2024-04-18T20:35:55","slug":"11598-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"subtitle-cn\">\u00abBarbiecue\u00bb, la salsa de Heinz con Mattel que trae la Barbieman\u00eda al sector de la alimentaci\u00f3n<\/h2>\n<p><strong>Heinz<\/strong>\u00a0se ha unido a\u00a0<strong>Mattel\u00a0<\/strong>para presentar su nueva y esperada salsa de edici\u00f3n limitada \u00ab<strong>Barbiecue<\/strong>\u00ab.\u00a0La salsa vegana\u00a0con sabor a barbacoa se cre\u00f3 con\u00a0<strong>la esencia de Barbie<\/strong>\u00a0en mente, buscando ofrecer a todos los consumidores una experiencia culinaria inigualable.<\/p>\n<p>El origen de esta sensaci\u00f3n culinaria va motivada por el gran auge del fen\u00f3meno de la \u00ab<strong>Barbieman\u00eda<\/strong>\u00ab, que se dio el pasado a\u00f1o gracias al estreno de\u00a0<strong>la pel\u00edcula de\u00a0<em>Barbie<\/em><\/strong>\u00a0protagonizada por Margot Robbie y Ryan Gosling, con la que se posicion\u00f3 a Barbie como\u00a0algo m\u00e1s que una mu\u00f1eca\u00a0llev\u00e1ndola a distintos sectores, entre ellos, el sector de la alimentaci\u00f3n.<\/p>\n<p>Fue precisamente en ese momento cuando\u00a0<strong>Heinz\u00a0<\/strong>comenz\u00f3 a insinuar a sus seguidores sobre la viabilidad de dar vida a una mezcla con condimentos que representar\u00e1n la esencia distintiva de Barbie. Todo ello como respuesta a la demanda masiva de la salsa que finalmente ha cobrado vida,<strong>\u00a0en un momento simb\u00f3lico\u00a0<\/strong>en el a\u00f1o en el que la conocida mu\u00f1eca celebra su<strong>\u00a065 aniversario.<\/strong><\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/C5xyBxatoCP\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=432&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fanunciantes-general%2Fanunciantes%2Fbarbiecue-nueva-salsa-heinz-trae-barbiemania-platos-favoritos#%7B%22ci%22%3A0%2C%22os%22%3A983.4000000003725%2C%22ls%22%3A784.9000000003725%2C%22le%22%3A978%7D\" height=\"1202\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">El compromiso de Heinz por sus seguidores<\/h2>\n<p>La nueva salsa \u00abBarbiecue\u00bb de Heinz se sit\u00faa desde ahora en el imaginario de todos los fans de ambas marcas para complementar una deliciosa hamburguesa o cualquiera de sus platos favoritos con la\u00a0<em>Barbieman\u00eda<\/em>.<\/p>\n<p>\u00abEstamos emocionados de presentar \u2018Barbiecue\u2019, una deliciosa combinaci\u00f3n que celebra la alegr\u00eda y el estilo atemporal de Barbie\u00bb,\u00a0<strong>afirma Julieta B. de Laurentiis, directora de marketing en Heinz Iberia.\u00a0<\/strong>\u00abEsta colaboraci\u00f3n \u00fanica nos permite llevar la magia de Barbie a la mesa de millones de hogares\u00bb.<\/p>\n<p>Por su parte,\u00a0<strong>C\u00e9line Ricaud, Head of Marketing &amp; Digital Media en Mattel Iberia comparte que:<\/strong>\u00a0\u00abDesde Mattel, nos emociona esta colaboraci\u00f3n con Heinz, ya que celebra la iconicidad y el impacto duradero de Barbie en la cultura popular. Estamos encantados de llevar el toque Barbie a todo tipo de experiencias, creando momentos \u00fanicos y memorables\u00bb.<\/p>\n<p>La salsa estar\u00e1\u00a0<strong>disponible a partir del pr\u00f3ximo 25 de abril\u00a0<\/strong>en exclusiva en\u00a0El Corte Ingl\u00e9s, Hipercor y supermercados s\u00f3lo por tiempo limitado. Esta colaboraci\u00f3n representa un firme respaldo al compromiso de\u00a0la marca de salsas\u00a0por satisfacer las expectativas de sus seguidores a trav\u00e9s de la b\u00fasqueda de la innovaci\u00f3n y la presentaci\u00f3n de productos emocionantes.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/barbiecue-nueva-salsa-heinz-trae-barbiemania-platos-favoritos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abBarbiecue\u00bb, la salsa de Heinz con Mattel que trae la Barbieman\u00eda al sector de la alimentaci\u00f3n Heinz\u00a0se ha unido a\u00a0Mattel\u00a0para presentar su nueva y esperada salsa de edici\u00f3n limitada \u00abBarbiecue\u00ab.\u00a0La salsa vegana\u00a0con sabor a barbacoa se cre\u00f3 con\u00a0la esencia de Barbie\u00a0en mente, buscando ofrecer a todos los consumidores una experiencia culinaria inigualable. El origen de [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>| Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"| Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"\u00abBarbiecue\u00bb, la salsa de Heinz con Mattel que trae la Barbieman\u00eda al sector de la alimentaci\u00f3n Heinz\u00a0se ha unido a\u00a0Mattel\u00a0para presentar su nueva y esperada salsa de edici\u00f3n limitada \u00abBarbiecue\u00ab.\u00a0La salsa vegana\u00a0con sabor a barbacoa se cre\u00f3 con\u00a0la esencia de Barbie\u00a0en mente, buscando ofrecer a todos los consumidores una experiencia culinaria inigualable. El origen de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-18T08:34:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-18T20:35:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"Sin t\u00edtulo\",\"datePublished\":\"2024-04-18T08:34:22+00:00\",\"dateModified\":\"2024-04-18T20:35:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/\"},\"wordCount\":424,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril.jpg\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/\",\"name\":\"| Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril.jpg\",\"datePublished\":\"2024-04-18T08:34:22+00:00\",\"dateModified\":\"2024-04-18T20:35:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"| Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/","og_locale":"es_ES","og_type":"article","og_title":"| Marketing Zone Icesi","og_description":"\u00abBarbiecue\u00bb, la salsa de Heinz con Mattel que trae la Barbieman\u00eda al sector de la alimentaci\u00f3n Heinz\u00a0se ha unido a\u00a0Mattel\u00a0para presentar su nueva y esperada salsa de edici\u00f3n limitada \u00abBarbiecue\u00ab.\u00a0La salsa vegana\u00a0con sabor a barbacoa se cre\u00f3 con\u00a0la esencia de Barbie\u00a0en mente, buscando ofrecer a todos los consumidores una experiencia culinaria inigualable. El origen de [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2024-04-18T08:34:22+00:00","article_modified_time":"2024-04-18T20:35:55+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"Sin t\u00edtulo","datePublished":"2024-04-18T08:34:22+00:00","dateModified":"2024-04-18T20:35:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/"},"wordCount":424,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril.jpg","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/","name":"| Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril.jpg","datePublished":"2024-04-18T08:34:22+00:00","dateModified":"2024-04-18T20:35:55+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/11598-2\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril.jpg","width":1200,"height":675},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril.jpg",1200,675,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril-768x432.jpg",640,360,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril-1024x576.jpg",640,360,true],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril.jpg",1200,675,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/04\/12pm_17-de-abril.jpg",1200,675,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00abBarbiecue\u00bb, la salsa de Heinz con Mattel que trae la Barbieman\u00eda al sector de la alimentaci\u00f3n Heinz\u00a0se ha unido a\u00a0Mattel\u00a0para presentar su nueva y esperada salsa de edici\u00f3n limitada \u00abBarbiecue\u00ab.\u00a0La salsa vegana\u00a0con sabor a barbacoa se cre\u00f3 con\u00a0la esencia de Barbie\u00a0en mente, buscando ofrecer a todos los consumidores una experiencia culinaria inigualable. El origen de&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/11598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=11598"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/11598\/revisions"}],"predecessor-version":[{"id":11602,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/11598\/revisions\/11602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/11601"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=11598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=11598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=11598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}