{"id":11610,"date":"2024-04-19T11:00:03","date_gmt":"2024-04-19T16:00:03","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11610"},"modified":"2024-04-19T14:35:19","modified_gmt":"2024-04-19T19:35:19","slug":"11610-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/11610-2\/","title":{"rendered":""},"content":{"rendered":"

‘La Sociedad de la Nieve’, ‘Dune’ y ‘Machos Alfa’: los contenidos m\u00e1s populares en marzo<\/h2>\n

La conexi\u00f3n\u00a0multidispositivo<\/strong>\u00a0en Espa\u00f1a registra un total de\u00a037,3 millones de usuarios \u00fanicos\u00a0<\/strong>en marzo de 2024, alcanzando un 95,8% de cobertura poblacional, y un promedio de 6,0 plataformas por individuo. Estos datos del \u00abEstudio sobre el alcance de las plataformas OTT Multidispositivo\u00bb de Barlovento Comunicaci\u00f3n, revelan los contenidos y las plataformas m\u00e1s populares a lo largo del mes, pero tambi\u00e9n demuestran\u00a0la consolidaci\u00f3n de las plataformas de streaming y\u00a0las redes sociales en el mercado espa\u00f1ol.<\/strong><\/p>\n

Entre los contenidos m\u00e1s vistos del mes destacan\u00a0La Sociedad de la Nieve\u00a0<\/strong><\/em>en\u00a0Netflix<\/strong>, con\u00a05,9 millones<\/strong>\u00a0de espectadores \u00fanicos en marzo de 2024,\u00a0Dune<\/strong><\/em>, con\u00a05,7 millones\u00a0<\/strong>de espectadores repartidos entre las plataformas de Netflix, HBO Max y Prime Video, y\u00a0Machos Alfa<\/em><\/strong>, la serie espa\u00f1ola firmada por Netflix que registrar un total de\u00a04,8 millones<\/strong>\u00a0de espectadores en la plataforma de streaming.<\/p>\n

\"Contenidos<\/figure>\n

Las plataformas m\u00e1s populares en marzo<\/h2>\n

Adem\u00e1s, el informe de Barlovento Comunicaci\u00f3n destaca las plataformas m\u00e1s populares en cuanto al acceso multidispositivo. Un listado donde\u00a0YouTube\u00a0<\/strong>vuelve a liderar un mes m\u00e1s, con 29,3 millones de espectadores \u00fanicos (75,2% sobre el universo de consumo), consolidando su posici\u00f3n como una de las plataformas con mayor alcance entre los internautas espa\u00f1oles.<\/p>\n

La red social\u00a0Instagram<\/strong>, ocupa por su parte el segundo lugar del ranking con 22,0 millones de espectadores, y un porcentaje sobre el total del universo de consumo del 56,5%; mientras que\u00a0Prime Video\u00a0<\/strong>cierra el Top 3\u00a0con 20,4 millones (52,3%).\u00a0Netflix\u00a0<\/strong>19,2 millones (49,2%), y\u00a0Spotify\u00a0<\/strong>cierran el Top 5 con 14,5 millones (37,2%).<\/p>\n

El Top 10 de las OTT con mayor acceso a lo largo del mes de marzo de 2024 lo completan\u00a0TikTok\u00a0<\/strong>con 13,6 millones de espectadores \u00fanicos en el mes de marzo (34,9%);\u00a0Disney+\u00a0<\/strong>con 11,3 millones (28,9%);\u00a0Movistar Plus+\u00a0<\/strong>con 9,7 millones (24,9%);\u00a0RTVE Play\u00a0<\/strong>con 9,3 millones (23,8%); y\u00a0HBO Max<\/strong>\u00a0con 8,6 millones (22,1%).<\/p>\n

\"plataformas<\/figure>\n

Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/medios\/plataformas-contenidos-mas-populares-marzo-2024<\/p>\n","protected":false},"excerpt":{"rendered":"

‘La Sociedad de la Nieve’, ‘Dune’ y ‘Machos Alfa’: los contenidos m\u00e1s populares en marzo La conexi\u00f3n\u00a0multidispositivo\u00a0en Espa\u00f1a registra un total de\u00a037,3 millones de usuarios \u00fanicos\u00a0en marzo de 2024, alcanzando un 95,8% de cobertura poblacional, y un promedio de 6,0 plataformas por individuo. Estos datos del \u00abEstudio sobre el alcance de las plataformas OTT Multidispositivo\u00bb […]<\/p>\n","protected":false},"author":52,"featured_media":11612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"\n| Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/11610-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"| Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"‘La Sociedad de la Nieve’, ‘Dune’ y ‘Machos Alfa’: los contenidos m\u00e1s populares en marzo La conexi\u00f3n\u00a0multidispositivo\u00a0en Espa\u00f1a registra un total de\u00a037,3 millones de usuarios \u00fanicos\u00a0en marzo de 2024, alcanzando un 95,8% de cobertura poblacional, y un promedio de 6,0 plataformas por individuo. 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