{"id":11663,"date":"2024-04-26T11:00:35","date_gmt":"2024-04-26T16:00:35","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11663"},"modified":"2024-04-26T15:13:06","modified_gmt":"2024-04-26T20:13:06","slug":"11663-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/11663-2\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"subtitle-cn\">Lacoste lleva la moda deportiva al siguiente nivel con Djokovic o Venus Williams en \u00abPlay Big\u00bb<\/h2>\n<p>Novak Djokovic, Venus Williams o Jeon Somi son algunas de las estrellas que protagonizan, como embajadores de la marca, \u00abPlay Big\u00bb, la nueva campa\u00f1a de\u00a0<strong>Lacoste<\/strong>. Este a\u00f1o, Lacoste va m\u00e1s lejos que nunca con la campa\u00f1a de marca m\u00e1s grande que han hecho: \u00abPlay Big\u00bb o \u00ab<strong>Juega a lo grande<\/strong>\u00ab. Lacoste explora territorios inexplorados y sit\u00faa el arte en el centro de todo.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"%c2%abplay-big%c2%bb-una-campana-unida-al-arte-y-la-iconicidad\" class=\"ez-toc-section\"><\/span>\u00abPlay Big\u00bb: una campa\u00f1a unida al arte y la iconicidad<\/h2>\n<p>Lacoste quiere evidenciar sus miras al futuro llevando la moda deportiva al siguiente nivel d\u00e1ndole un protagonismo especial a su ic\u00f3nico cocodrilo de la forma m\u00e1s art\u00edstica.<strong>\u00a0\u00abPlay Big\u00bb es una poderosa llamada a la acci\u00f3n que capta el impacto a gran escala del cocodrilo<\/strong>, abraza la fortaleza interior de cada embajador de la marca y destaca el esp\u00edritu imbatible de Lacoste como casa pionera de moda y deporte. De esta forma,<strong>\u00a0Lacoste Invita a cada persona a hacer del mundo su propia cancha<\/strong>.<\/p>\n<p>Seg\u00fan Lacoste, el cocodrilo es una mezcla magistral de ingenier\u00eda precisa, arte textil y artesan\u00eda. Por eso, en esta campa\u00f1a,\u00a0<strong>el reptil emblema de la marca se transforma en una obra de arte monumental de 8 m de largo y casi 3 metros de alto con las fauces abiertas<\/strong>.<\/p>\n<p>Como pionero de la moda deportiva,<strong>\u00a0Lacoste ve\u00eda esencial hacer referencia al tenis,<\/strong>\u00a0elevando los materiales textiles como la malla, el polo de algod\u00f3n y las prendas de punto, creando una fuerte conexi\u00f3n entre moda y saber hacer. Adem\u00e1s, el colosal cocodrilo est\u00e1 fabricado, en gran parte, con\u00a0<strong>materiales tradicionales de la moda del mundo del tenis.<\/strong><\/p>\n<p>\u00abEn Lacoste, estamos muy orgullosos de basarnos en un legado hist\u00f3rico, manteniendo al mismo tiempo un esp\u00edritu de innovaci\u00f3n. Y como nos esforzamos constantemente por reinventarnos, esta nueva campa\u00f1a \u00abPlay Big\u00bb es una ocasi\u00f3n para reafirmar el poder de nuestro ic\u00f3nico cocodrilo, nuestras ra\u00edces en la moda y el lugar que nos corresponde en el \u00e1mbito del deporte y especialmente del tenis\u00bb, dec\u00eda\u00a0<strong>Catherine Spindler, Directora General Adjunta de Lacoste.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Lacoste - Play Big with Pierre Niney\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MAud4FLFGxs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 class=\"wp-block-heading\"><span id=\"novak-djokovic-venus-williams-y-mas-los-iconicos-embajadores-de-lacoste\" class=\"ez-toc-section\"><\/span>Novak Djokovic, Venus Williams y m\u00e1s: los ic\u00f3nicos embajadores de Lacoste<\/h2>\n<p>\u00abPlay Big\u00bb encuentra su lugar en la singularidad de\u00a0<strong>seis embajadores ic\u00f3nicos<\/strong>, cada uno de ellos una figura inspiradora en su campo. Cada uno encarna la audacia, la creatividad sin l\u00edmites y la confianza que es la esencia misma de Lacoste. Interactuando con el cocodrilo a su manera, reflejando su estilo individual, su personalidad y su motor del \u00e9xito.<\/p>\n<p>Se une a esta campa\u00f1a de Lacoste la leyenda serbia del tenis\u00a0<strong>Novak Djokovic<\/strong>\u00a0y jugador con m\u00e1s Grand Slam. En las im\u00e1genes de la campa\u00f1a se mantiene firme, separando las mand\u00edbulas del cocodrilo. Demostrando la calma, la potencia y la intrepidez que le han llevado a cotas sin precedentes en este deporte, el comportamiento relajado de Djokovic refleja su incomparable dominio en la pista.<\/p>\n<p><strong>Venus Williams<\/strong>, la jugadora m\u00e1s revolucionaria de su generaci\u00f3n, se enfrenta al Cocodrilo de forma divertida y con determinaci\u00f3n. Su postura segura simboliza el encuentro de dos fuerzas ic\u00f3nicas.<\/p>\n<p>El c\u00e9lebre actor franc\u00e9s\u00a0<strong>Pierre Niney<\/strong>\u00a0encarna la elegancia, el juego y la audacia de la marca. Su larga conexi\u00f3n con Lacoste, fomentada por su amor al tenis, es evidente cuando lanza despreocupadamente una pelota de tenis a la boca del cocodrilo: un riff sobre\u00a0<strong>una imagen hist\u00f3rica de Ren\u00e9 Lacoste y un cocodrilo vivo.<\/strong><\/p>\n<p>La cantante y modelo surcoreana,\u00a0<strong>Jeon Somi<\/strong>, aporta cultura pop, juventud, moda e ingenio a la campa\u00f1a, sosteniendo un diente del cocodrilo de forma relajada.<\/p>\n<p>El actor surcoreano,\u00a0<strong>Ahn Hyo Seop<\/strong>\u00a0refleja con su postura tranquila (pero audaz) su mete\u00f3rico ascenso en el mundo del cine. Mientras que su polo rojo se mezcla sutilmente con la lengua roja del Cocodrilo, creando un efecto camale\u00f3nico.<\/p>\n<p>La estrella emergente de China,\u00a0<strong>Wang Yibo<\/strong>\u00a0levanta la pierna en paralelo con las fauces abiertas del cocodrilo tras \u00e9l, creando un ingenioso efecto espejo.<\/p>\n<div class=\"bk-block-carrousel\">\n<div class=\"slider-cn slick-initialized slick-slider\">\n<div class=\"slick-prev slick-arrow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/themes\/md-v3\/assets\/img\/icons\/arrow-right.svg\" alt=\"\" width=\"48\" height=\"48\" \/><\/div>\n<div class=\"slick-list draggable\">\n<div class=\"slick-track\">\n<div class=\"slick-slide slick-current slick-active\" data-slick-index=\"0\" aria-hidden=\"false\">\n<div>\n<div class=\"item-cn\">\n<div class=\"info-cn\">\n<p class=\"count-cn\"><strong class=\"js-slider-count\">1\/4<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"slick-slide\" tabindex=\"-1\" data-slick-index=\"1\" aria-hidden=\"true\">\n<div>\n<div class=\"item-cn\">\n<div class=\"info-cn\">\n<p class=\"count-cn\"><strong class=\"js-slider-count\">2\/4<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"slick-slide\" tabindex=\"-1\" data-slick-index=\"2\" aria-hidden=\"true\">\n<div>\n<div class=\"item-cn\">\n<div class=\"info-cn\">\n<p class=\"count-cn\"><strong class=\"js-slider-count\">3\/4<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"slick-slide\" tabindex=\"-1\" data-slick-index=\"3\" aria-hidden=\"true\">\n<div>\n<div class=\"item-cn\">\n<div class=\"info-cn\">\n<p class=\"count-cn\"><strong class=\"js-slider-count\">4\/4<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"slick-next slick-arrow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/themes\/md-v3\/assets\/img\/icons\/arrow-right.svg\" alt=\"\" width=\"48\" height=\"48\" \/><\/div>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\"><span id=\"la-campana-mas-grande-de-lacoste\" class=\"ez-toc-section\"><\/span>La campa\u00f1a m\u00e1s grande de Lacoste<\/h2>\n<p>Para dar vida a esta campa\u00f1a, Lacoste y su agencia hist\u00f3rica,\u00a0<strong>BETC Par\u00eds<\/strong>, recurrieron a cuatro de las mentes creativas con m\u00e1s talento. Expertos en sus propios campos, cada uno aport\u00f3 su visi\u00f3n singular al color, la luz, la forma y el sonido: los artistas contempor\u00e1neos<strong>\u00a0Imruh Asha<\/strong>\u00a0e\u00a0<strong>Ibby Njoya<\/strong>, el legendario fot\u00f3grafo,\u00a0<strong>Willy Vanderperre<\/strong>\u00a0y el compositor\u00a0<strong>Antonio S\u00e1nchez<\/strong>, c\u00e9lebre por la banda sonora de la pel\u00edcula\u00a0<strong>Birdman<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lacoste lleva la moda deportiva al siguiente nivel con Djokovic o Venus Williams en \u00abPlay Big\u00bb Novak Djokovic, Venus Williams o Jeon Somi son algunas de las estrellas que protagonizan, como embajadores de la marca, \u00abPlay Big\u00bb, la nueva campa\u00f1a de\u00a0Lacoste. Este a\u00f1o, Lacoste va m\u00e1s lejos que nunca con la campa\u00f1a de marca m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>| Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/11663-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"| Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Lacoste lleva la moda deportiva al siguiente nivel con Djokovic o Venus Williams en \u00abPlay Big\u00bb Novak Djokovic, Venus Williams o Jeon Somi son algunas de las estrellas que protagonizan, como embajadores de la marca, \u00abPlay Big\u00bb, la nueva campa\u00f1a de\u00a0Lacoste. 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