{"id":11790,"date":"2024-05-15T13:26:15","date_gmt":"2024-05-15T18:26:15","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11790"},"modified":"2024-05-15T13:26:15","modified_gmt":"2024-05-15T18:26:15","slug":"11790-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/11790-2\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"subtitle-cn\">Ser calvo tiene premio en esta sabrosa y disparatada campa\u00f1a de Burger King<\/h2>\n<p><strong>La calvicie toma toda una pl\u00e9tora de formas en las cabezas de quienes sufren esta afecci\u00f3n dermatol\u00f3gica.\u00a0<\/strong>Y precisamente por esta raz\u00f3n la alopecia (la que afecta a los hombres) se cobija tambi\u00e9n en m\u00faltiples denominaciones. Est\u00e1n, por ejemplo, la alopecia \u00abMagic 8 Bald\u00bb, aquella que afecta \u00fanica y exclusivamente a la coronilla, la alopecia \u00abBaldilocks\u00bb, en la que la v\u00edctima opta por dejarse el pelo largo por detr\u00e1s para compensar la carencia de fol\u00edculos pilosos en la parte delantera, o la alopecia \u00abNorthern Hairsphere\u00bb, en la que parte delantera de la cabeza aparece completamente despoblada. Si bien los tan en boga injertos capilares han reducido en buena medida la proporci\u00f3n de calvos a lo largo y ancho de todo el globo, lo cierto es que la alopecia androg\u00e9nica sigue ceb\u00e1ndose con los fol\u00edculos pilosos de millones de hombres en todo el mundo. Y<strong>\u00a0en su \u00faltima campa\u00f1a en Brasil\u00a0Burger King\u00a0ha decidido rendir tributo precisamente a los calvos.<\/strong><\/p>\n<p><strong>A la famosa cadena de hamburgueser\u00edas le gusta en todo caso un tipo muy espec\u00edfico de calvicie bautizado con el nombre de \u00abThe Bald Thru\u00bb<\/strong>\u00a0porque la forma que adopta en la cabeza de los calvos es al parecer muy similar a sus propios \u00abdrive-thrus\u00bb (Autoking en Espa\u00f1a). Quienes sufren este tipo alopecia tienen dos entradas pronunciadas a ambos de la cabeza y su coronilla se ve asimismo afectada por la ausencia de pelo. Y su forma es, seg\u00fan Burger King, id\u00e9ntica al recorrido que efect\u00faan los clientes de sus \u00abdrive-thrus\u00bb, que deben entrar por la derecha, realizar sus pedidos en el centro (la zona de la coronilla) y salir por la izquierda.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><\/div>\n<\/figure>\n<p><iframe loading=\"lazy\" title=\"Burger King - The Bald Thru\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6sa0MgwWHt8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Burger King decidi\u00f3 premiar a los calvos afectados por la alopecia \u00abThe Bald Thru\u00bb<\/strong>\u00a0y quienes se presentaron luciendo este tipo de calvicie en alguno de los 200 establecimientos que tomaron parte en tan singular promoci\u00f3n en Brasil fueron agasajados con un Whopper gratis.<\/p>\n<p><strong>En apenas cinco d\u00edas Burger King reparti\u00f3 nada m\u00e1s y nada menos que 500.000 Whoopers gratis<\/strong>\u00a0entre quienes acudieron a sus puntos de venta luciendo el tipo de alopecia \u00abThe Bald Thru\u00bb (independientemente de si su calvicie era real o no).<\/p>\n<p><strong>Detr\u00e1s de tan hilarante y delirante campa\u00f1a est\u00e1 la agencia\u00a0DAVID S\u00e3o Paulo<\/strong>, que cre\u00f3 un divertido spot como columna vertebral de lo \u00faltimo de Burger King en tierras brasile\u00f1as.<\/p>\n<p>\u00ab<strong>Brasil es un pa\u00eds con millones de calvos<\/strong>. Y su n\u00famero es a todas luces mucho m\u00e1s elevado que el n\u00famero de restaurantes de Burger King con \u2018drive-thrus&#8217;\u00bb, explica Rog\u00e9rio Chaves, director creativo ejecutivo de DAVID S\u00e3o Paulo. \u00abConstatamos entonces que entre los muchos tipos de alopecia hay uno muy popular que se asemeja de alguna manera a nuestros \u2018drive-thrus\u2019: con una entrada, un pasillo que lleva hasta el fondo y una salida. Atamos cabos y creamos el embajador perfecto para que nuestros \u2018drive-thrus\u2019 fueran siempre recordados. Ahora siempre que alguien ve a un calvo \u2018Bald Thru\u2019, recuerda inmediatamente a Burger King y a sus autoservicios\u00bb, recalca.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/ser-calvo-tiene-premio-campana-burger-king<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ser calvo tiene premio en esta sabrosa y disparatada campa\u00f1a de Burger King La calvicie toma toda una pl\u00e9tora de formas en las cabezas de quienes sufren esta afecci\u00f3n dermatol\u00f3gica.\u00a0Y precisamente por esta raz\u00f3n la alopecia (la que afecta a los hombres) se cobija tambi\u00e9n en m\u00faltiples denominaciones. Est\u00e1n, por ejemplo, la alopecia \u00abMagic 8 [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>| Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/11790-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"| Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Ser calvo tiene premio en esta sabrosa y disparatada campa\u00f1a de Burger King La calvicie toma toda una pl\u00e9tora de formas en las cabezas de quienes sufren esta afecci\u00f3n dermatol\u00f3gica.\u00a0Y precisamente por esta raz\u00f3n la alopecia (la que afecta a los hombres) se cobija tambi\u00e9n en m\u00faltiples denominaciones. 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Est\u00e1n, por ejemplo, la alopecia \u00abMagic 8&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/11790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=11790"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/11790\/revisions"}],"predecessor-version":[{"id":11793,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/11790\/revisions\/11793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/11792"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=11790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=11790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=11790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}