{"id":11791,"date":"2024-05-15T01:30:17","date_gmt":"2024-05-15T06:30:17","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11791"},"modified":"2024-05-16T08:17:12","modified_gmt":"2024-05-16T13:17:12","slug":"11791-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/11791-2\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"subtitle-cn\">As\u00ed te recompensa McDonald&#8217;s si demuestras que te deshaces de la basura de sus competidores<\/h2>\n<p><strong>\u00abDeal with the trash\u00bb<\/strong>\u00a0es el nombre que recibe esta campa\u00f1a de\u00a0<strong>McDonald\u2019s<\/strong>\u00a0en Suecia, donde los usuarios de la app de la cadena de<em>\u00a0fast food<\/em>\u00a0pueden conseguir\u00a0<strong>recompensas\u00a0<\/strong>por deshacerse correctamente de la basura que generen al comer.<\/p>\n<p>Desde McDonald\u2019s son conscientes de que hoy en d\u00eda,\u00a0<strong>el 15% de toda la basura procede de envases de comida para llevar<\/strong>\u00a0y, como mayor cadena de restaurantes de Suecia, llevan desde 2022 asumiendo esta responsabilidad. A partir de septiembre de 2023 McDonald\u2019s empez\u00f3 a ofrecer recompensas en su aplicaci\u00f3n a todos los que tirasen sus envases de comida para llevar en el lugar correcto. Ahora, desde abril de 2024, han ampliado la iniciativa para incluir los envases de dos de los principales competidores de McDonald\u2019s.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><\/div>\n<\/figure>\n<p><iframe loading=\"lazy\" title=\"Deal with the trash - The Walk\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ug_59Nvd3ug?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 class=\"wp-block-heading\">McDonald\u2019s fomenta la eliminaci\u00f3n responsable de basura con estas recompensas<\/h2>\n<p>En un principio, la aplicaci\u00f3n permit\u00eda a los clientes y usuarios\u00a0<strong>escanear los envases de McDonald\u2019s cuando los tiraban a la basura<\/strong>. Con este acto\u00a0<strong>ganaban ofertas y descuentos especiales<\/strong>. Pero ahora McDonald\u2019s a decidido\u00a0<strong>ir m\u00e1s all\u00e1<\/strong>\u00a0y empezar a aceptar envases de sus\u00a0<strong>principales competidores<\/strong>\u00a0en Suecia: Burger King y Max Burgers.<\/p>\n<p>\u00abEl problema va m\u00e1s all\u00e1 de McDonald\u2019s. Por eso ahora ofrecemos la posibilidad de obtener las mismas ofertas en nuestra aplicaci\u00f3n cuando tiras tu comida para llevar,\u00a0<strong>aunque no sea nuestra<\/strong>\u00ab, explicaban desde la entidad.<\/p>\n<p>La \u00faltima actualizaci\u00f3n de esta verde campa\u00f1a, ha sido desarrollada por la agencia de publicidad<strong>\u00a0NORD DDB Stockholm<\/strong>\u00a0en colaboraci\u00f3n<strong>\u00a0Fundaci\u00f3n Keep Sweden Tidy<\/strong>, una organizaci\u00f3n sin \u00e1nimo de lucro que dedica su actividad a reducir la basura.<\/p>\n<p>\u00abEsperamos que m\u00e1s gente se sienta motivada para tirar la basura en el lugar adecuado, un paso m\u00e1s para reducir el vertido de envoltorios de comida para llevar\u00bb, se\u00f1ala\u00a0<strong>Michaela Bognas, jefa de marketing de McDonald\u2019s Suecia<\/strong>.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/recompensas-mcdonalds-tiras-correctamente-basura<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As\u00ed te recompensa McDonald&#8217;s si demuestras que te deshaces de la basura de sus competidores \u00abDeal with the trash\u00bb\u00a0es el nombre que recibe esta campa\u00f1a de\u00a0McDonald\u2019s\u00a0en Suecia, donde los usuarios de la app de la cadena de\u00a0fast food\u00a0pueden conseguir\u00a0recompensas\u00a0por deshacerse correctamente de la basura que generen al comer. Desde McDonald\u2019s son conscientes de que hoy [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>| Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/11791-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"| Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"As\u00ed te recompensa McDonald&#8217;s si demuestras que te deshaces de la basura de sus competidores \u00abDeal with the trash\u00bb\u00a0es el nombre que recibe esta campa\u00f1a de\u00a0McDonald\u2019s\u00a0en Suecia, donde los usuarios de la app de la cadena de\u00a0fast food\u00a0pueden conseguir\u00a0recompensas\u00a0por deshacerse correctamente de la basura que generen al comer. 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