{"id":11823,"date":"2024-05-21T11:00:36","date_gmt":"2024-05-21T16:00:36","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11823"},"modified":"2024-05-21T14:00:38","modified_gmt":"2024-05-21T19:00:38","slug":"11823-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/11823-2\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"subtitle-cn\">TikTok no se cansa de poner la zancadilla a YouTube y experimenta con v\u00eddeos de 60 minutos<\/h2>\n<p><strong>Cuando\u00a0TikTok\u00a0sali\u00f3 del cascar\u00f3n hace seis a\u00f1os, los v\u00eddeos breves de apenas 15 segundos de duraci\u00f3n se convirtieron en la principal se\u00f1a de identidad de la red social oriunda de China.<\/strong>\u00a0Sin embargo, y pese a que fueron los v\u00eddeos breves (y de naturaleza \u00absnackable\u00bb) los que granjearon la fama (de dimensiones planetarias) a TikTok, lo cierto es que la plataforma ha ampliado su duraci\u00f3n en m\u00faltiples ocasiones durante los \u00faltimos a\u00f1os.<\/p>\n<p><strong>En 2019 TikTok aument\u00f3 la duraci\u00f3n m\u00e1xima de sus v\u00eddeos hasta los 60 segundos, que se convirtieron en 3 minutos en 2021 y\u00a0posteriormente en 10 minutos en 2022.<\/strong>\u00a0Ampliando la duraci\u00f3n de los v\u00eddeos que se abren paso en su plataforma, TikTok aspira a procurar m\u00e1s desahogo a la creatividad de los creadores que se desenvuelven en sus dominios, pero tambi\u00e9n por supuesto a rivalizar con YouTube, donde los v\u00eddeos de formato largo son la norma.<\/p>\n<p>No contenta con haber ampliado hasta los 10 minutos la duraci\u00f3n m\u00e1xima de sus v\u00eddeos hace dos a\u00f1os,\u00a0<strong>la red social ha comenzado ahora a experimentar con los v\u00eddeos de 60 minutos de duraci\u00f3n, s\u00edntoma inequ\u00edvoco de quiere lanzarse a deg\u00fcello contra\u00a0YouTube.\u00a0<\/strong>El test emprendido por la filial de ByteDance es en todo caso de naturaleza restringida y en \u00e9l est\u00e1n involucrados solo unos cuantos usuarios de varios mercados seleccionados.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=MkDirecto&amp;dnt=true&amp;embedId=twitter-widget-0&amp;features=eyJ0ZndfdGltZWxpbmVfbGlzdCI6eyJidWNrZXQiOltdLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X2ZvbGxvd2VyX2NvdW50X3N1bnNldCI6eyJidWNrZXQiOnRydWUsInZlcnNpb24iOm51bGx9LCJ0ZndfdHdlZXRfZWRpdF9iYWNrZW5kIjp7ImJ1Y2tldCI6Im9uIiwidmVyc2lvbiI6bnVsbH0sInRmd19yZWZzcmNfc2Vzc2lvbiI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfZm9zbnJfc29mdF9pbnRlcnZlbnRpb25zX2VuYWJsZWQiOnsiYnVja2V0Ijoib24iLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X21peGVkX21lZGlhXzE1ODk3Ijp7ImJ1Y2tldCI6InRyZWF0bWVudCIsInZlcnNpb24iOm51bGx9LCJ0ZndfZXhwZXJpbWVudHNfY29va2llX2V4cGlyYXRpb24iOnsiYnVja2V0IjoxMjA5NjAwLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X3Nob3dfYmlyZHdhdGNoX3Bpdm90c19lbmFibGVkIjp7ImJ1Y2tldCI6Im9uIiwidmVyc2lvbiI6bnVsbH0sInRmd19kdXBsaWNhdGVfc2NyaWJlc190b19zZXR0aW5ncyI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfdXNlX3Byb2ZpbGVfaW1hZ2Vfc2hhcGVfZW5hYmxlZCI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfdmlkZW9faGxzX2R5bmFtaWNfbWFuaWZlc3RzXzE1MDgyIjp7ImJ1Y2tldCI6InRydWVfYml0cmF0ZSIsInZlcnNpb24iOm51bGx9LCJ0ZndfbGVnYWN5X3RpbWVsaW5lX3N1bnNldCI6eyJidWNrZXQiOnRydWUsInZlcnNpb24iOm51bGx9LCJ0ZndfdHdlZXRfZWRpdF9mcm9udGVuZCI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9fQ%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1791451503296913640&amp;lang=es&amp;origin=https%3A%2F%2Fwww.marketingdirecto.com%2Fdigital-general%2Fsocial-media-marketing%2Ftiktok-experimenta-videos-sesenta-minutos-duracion&amp;sessionId=7ad5035d2fe6d5437c2ef40529354b17c7d8c3e0&amp;siteScreenName=MkDirecto&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=500px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1791451503296913640\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p>TikTok asegura que no tiene por lo pronto planes de poner los v\u00eddeos de 60 minutos de duraci\u00f3n a disposici\u00f3n de todos sus usuarios. Sin embargo, en el pasado tests de naturaleza similar se han traducido normalmente en funcionalidades de nueva hornada disponibles con bastante celeridad para todos los usuarios de la red social. Adem\u00e1s,<strong>\u00a0para TikTok plantar cara con v\u00eddeos de 60 minutos a YouTube, que ya clon\u00f3 en su d\u00eda sus v\u00eddeos cortos con el formato \u00abShorts\u00bb, resulta inevitablemente tentador.<\/strong><\/p>\n<p>El experimento emprendido por TikTok para explorar la posibilidad de llevar los v\u00eddeos de 60 minutos de duraci\u00f3n a su plataforma fue detectado inicialmente por el consultor especializado en redes sociales Matt Navarra y fue confirmado despu\u00e9s a\u00a0<em>TechCrunch<\/em>\u00a0por la propia red social.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Los v\u00eddeos de 60 minutos de duraci\u00f3n brindar\u00edan m\u00e1s flexibilidad a los creadores de TikTok<\/strong><\/h3>\n<p><strong>La red social argumenta que muchos creadores necesitan apoyarse en v\u00eddeos m\u00e1s largos para poder canalizar adecuadamente sus contenidos<\/strong>, sobre todo cuando estos est\u00e1n emparentados tem\u00e1ticamente con la cocina, la belleza, la educaci\u00f3n y el humor. En este sentido, la posibilidad de subir a TikTok v\u00eddeos largos brinda m\u00e1s flexibilidad a los creadores y les permite jugar con un rango m\u00e1s amplio de ideas.<\/p>\n<p>No obstante, ampliando la duraci\u00f3n m\u00e1xima de sus v\u00eddeos hasta los 60 minutos,\u00a0<strong>TikTok espera sobre todo y ante todo que los creadores que normalmente publican contenido en YouTube contemplen tambi\u00e9n la posibilidad de subir ese contenido a su plataforma.<\/strong><\/p>\n<p><strong>Si los v\u00eddeos de 60 minutos de duraci\u00f3n se hacen efectivamente realidad en TikTok, ser\u00eda posible asimismo subir a esta red social episodios completos de series de televisi\u00f3n.\u00a0<\/strong>De hecho, el a\u00f1o pasado\u00a0Peacock\u00a0public\u00f3 de manera totalmente gratuita el primer cap\u00edtulo de la serie<em>\u00a0Killing It<\/em>\u00a0en TikTok. En aquella ocasi\u00f3n la plataforma de v\u00eddeo en streaming tuvo, no obstante, que dividir el v\u00eddeo en cinco partes por las restricciones imperantes en la red social. Sin embargo, si los v\u00eddeos de 60 minutos de duraci\u00f3n vieran finalmente la luz en TikTok, no ser\u00eda en modo alguno necesario trocear los episodios de las series televisivas.<\/p>\n<p><strong>Las cadenas de televisi\u00f3n y las plataformas de v\u00eddeo en streaming podr\u00edan apoyarse en los v\u00eddeos de formato largo para compartir los primeros episodios de sus series de manera totalmente gratuita en TikTok y dar, por ende, fuelle en el plano promocional a sus producciones.\u00a0<\/strong>Y tambi\u00e9n las marcas podr\u00edan compartir formatos m\u00e1s largos y elaborados en TikTok para conectar as\u00ed con nuevos grupos de p\u00fablico objetivo (y reducir simult\u00e1neamente su dependencia de YouTube).<\/p>\n<p><strong>Est\u00e1, no obstante, por ver c\u00f3mo reaccionar\u00e1n los usuarios de TikTok a la eventual ampliaci\u00f3n de los v\u00eddeos hasta los 60 minutos de duraci\u00f3n<\/strong>, pues si la red social se inunda de v\u00eddeos de formato largo, corre tambi\u00e9n el peligro de quedarse hu\u00e9rfana de la que ha sido hasta ahora su principal se\u00f1a de identidad (lo cual podr\u00eda sentar a cuerno quemado a su comunidad primigenia de usuarios).<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/tiktok-experimenta-videos-sesenta-minutos-duracion<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok no se cansa de poner la zancadilla a YouTube y experimenta con v\u00eddeos de 60 minutos Cuando\u00a0TikTok\u00a0sali\u00f3 del cascar\u00f3n hace seis a\u00f1os, los v\u00eddeos breves de apenas 15 segundos de duraci\u00f3n se convirtieron en la principal se\u00f1a de identidad de la red social oriunda de China.\u00a0Sin embargo, y pese a que fueron los v\u00eddeos [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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