{"id":11844,"date":"2024-05-24T09:05:25","date_gmt":"2024-05-24T14:05:25","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11844"},"modified":"2024-05-24T15:31:14","modified_gmt":"2024-05-24T20:31:14","slug":"11844-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/11844-2\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"subtitle-cn\">El lado m\u00e1s perverso de la IA aflorar\u00e1 solo, pero su lado bueno ser\u00e1 fruto del trabajo duro<\/h2>\n<p>La\u00a0inteligencia artificial\u00a0(IA) ha desatado una furiosa carrera con el \u00faltimo objetivo de encaramarse a la cima de la tecnolog\u00eda de moda. Sin embargo,\u00a0<strong>en esa carrera, que Estados Unidos lidera hoy de manera absolutamente indiscutible, Europa va muy rezagada (y no parece tampoco que vaya a coger carrerilla a corto plazo).<\/strong>\u00a0As\u00ed lo denunci\u00f3 ayer en el festival Online Marketing Rockstars (OMR) el emprendedor digital, escritor y podcaster alem\u00e1n Sascha Lobo.<\/p>\n<p><strong>\u00abHoy en d\u00eda la mejor IA del mundo se produce en Estados Unidos, la m\u00e1s eficiente en China y la m\u00e1s regulada en Europa\u00bb,<\/strong>\u00a0se lament\u00f3 Lobo. Mientras en Estados Unidos empresas como Google est\u00e1n invirtiendo miles de millones de d\u00f3lares en el desarrollo de la IA y sus esfuerzos est\u00e1n siendo adem\u00e1s alentados por el gobierno, en el viejo continente todo parece pivotar en torno a la regulaci\u00f3n de esta tecnolog\u00eda y su desarrollo est\u00e1 completamente en segundo plano, destac\u00f3.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/C6q-wg6N43R\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=432&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fdigital-general%2Fdigital%2Fhacer-emerger-lado-positivo-ia-habra-trabajar-duro#%7B%22ci%22%3A0%2C%22os%22%3A703.3999999910593%2C%22ls%22%3A460.19999998807907%2C%22le%22%3A697.7999999970198%7D\" height=\"1016\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Sobre el impacto, presumiblemente de primer\u00edsima magnitud, de la IA en el trabajo, Lobo no se atreve a mojarse y a hacer predicciones al respecto.\u00a0<strong>\u00abNo puedo prever lo que va a pasar en este \u00e1mbito de actividad\u00bb,<\/strong>\u00a0confes\u00f3. Al fin y al cabo, el debate sobre el impacto de la IA en el universo laboral est\u00e1 entreverado de complejidad, recalc\u00f3.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Hay que trabajar de manera tan intensa como colectiva en sacar a flote los efectos m\u00e1s positivos de la IA<\/strong><\/h3>\n<p>Como ejemplo de que ese debate es efectivamente muy complejo, Lobo cit\u00f3 a\u00a0Walmart.\u00a0<strong>El retailer de origen estadounidense ha conseguido ha conseguido ahorrar 25 centavos en cada compra con la IA a su vera.\u00a0<\/strong>Walmart ha constatado (quiz\u00e1s con estupor) que la mayor parte de sus proveedores prefiere negociar con un bot a hacerlo con un ser humano de carne y hueso.<\/p>\n<p>A juicio de Lobo,<strong>\u00a0es f\u00e1cilmente dejarse llevar por la zozobra en lo referente a la IA (porque el desarrollo de esta tecnolog\u00eda est\u00e1 inevitablemente lastrado por la incertidumbre).\u00a0<\/strong>Sin embargo, hay que dejar aparcado el miedo que inspira la IA (por los numerosos puestos de trabajo que quiz\u00e1s destruir\u00e1) y tratar de concentrarse en los efectos positivos de esta tecnolog\u00eda, que son potencialmente muchos (tanto en el plano laboral como en otros \u00e1mbitos de actividad).<\/p>\n<p>\u00abEl lado m\u00e1s perverso de la IA sale a la luz de manera extraordinariamente natural.\u00a0<strong>Tenemos que trabajar en todo caso en potenciar el lado bueno de esta tecnolog\u00eda<\/strong>\u00ab, indic\u00f3. Y para sacar a relucir el lado m\u00e1s positivo de la IA, hay que trabajar de manera tan intensiva como colectiva, asever\u00f3.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/hacer-emerger-lado-positivo-ia-habra-trabajar-duro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El lado m\u00e1s perverso de la IA aflorar\u00e1 solo, pero su lado bueno ser\u00e1 fruto del trabajo duro La\u00a0inteligencia artificial\u00a0(IA) ha desatado una furiosa carrera con el \u00faltimo objetivo de encaramarse a la cima de la tecnolog\u00eda de moda. Sin embargo,\u00a0en esa carrera, que Estados Unidos lidera hoy de manera absolutamente indiscutible, Europa va muy [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>| Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/11844-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"| Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El lado m\u00e1s perverso de la IA aflorar\u00e1 solo, pero su lado bueno ser\u00e1 fruto del trabajo duro La\u00a0inteligencia artificial\u00a0(IA) ha desatado una furiosa carrera con el \u00faltimo objetivo de encaramarse a la cima de la tecnolog\u00eda de moda. 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