{"id":11853,"date":"2024-05-27T09:00:47","date_gmt":"2024-05-27T14:00:47","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11853"},"modified":"2024-05-27T09:16:25","modified_gmt":"2024-05-27T14:16:25","slug":"11853-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/11853-2\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"subtitle-cn\">La inversi\u00f3n publicitaria se eleva hasta los 481,6 millones de euros en abril de 2024<\/h2>\n<p>La industria publicitaria goza de buena salud. Tal y como lo revela el \u00faltimo informe de\u00a0InfoAdex, en abril de 2024,\u00a0<strong>la inversi\u00f3n publicitaria alcanza los 481,6 millones de euros,\u00a0<\/strong>lo que significa un crecimiento del 10,2% respecto al periodo equivalente del a\u00f1o anterior cuando el volumen registrado fue de\u00a0437,2 millones de euros.\u00a0Adem\u00e1s, todos los medios incrementan sus cifras de inversi\u00f3n.<\/p>\n<p>Seg\u00fan el an\u00e1lisis tradicional por medios que aporta InfoAdex todos los meses,\u00a0<strong>el medio Digital ocupa una vez m\u00e1s la primera posici\u00f3n por volumen de inversi\u00f3n publicitaria<\/strong>\u00a0durante el mes de abril de 2024, con un dato de crecimiento del 7,9% frente al mes de abril de 2023, hasta alcanzar los 232,1 millones de euros.<\/p>\n<h2 class=\"wp-block-heading\">La inversi\u00f3n publicitaria crece un 10,2% en abril<\/h2>\n<p>Dentro de Digital,\u00a0<strong>Redes Sociales<\/strong>\u00a0evidencia el mejor comportamiento, con un aumento en la cifra se inversi\u00f3n del 11,2%, alcanzando los 68,9 millones de euros. Por su parte,\u00a0<strong>Websites<\/strong>, crece un 9,3% con una inversi\u00f3n de 96,3 millones de euros frente a los 88,1 millones que obtuvo en el mismo periodo de 2023, mientras que\u00a0<strong>Search\u00a0<\/strong>aumenta un 2,9% pasando de los 65,1 millones de euros en el mes de abril de 2023 a los 66,9 millones en 2024.<\/p>\n<p>El segundo medio por volumen de inversi\u00f3n es una vez m\u00e1s Televisi\u00f3n.\u00a0<strong>El medio televisivo presume de una inversi\u00f3n publicitaria de 145,1 millones de euros,\u00a0<\/strong>con un crecimiento del 11,1% frente a los 130,6 millones de euros registrados durante el mismo periodo del 2023. Por su parte,\u00a0<strong>Radio\u00a0<\/strong>ocupa el tercer lugar con una inversi\u00f3n de 42,4 millones y un crecimiento del 22,9%, por encima del cuarto medio.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-926145\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/05\/Inversion-publicitaria-1280x720.png\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/05\/Inversion-publicitaria-1280x720.png 1280w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/05\/Inversion-publicitaria-850x478.png 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/05\/Inversion-publicitaria-420x236.png 420w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/05\/Inversion-publicitaria-768x432.png 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/05\/Inversion-publicitaria-1536x864.png 1536w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/05\/Inversion-publicitaria-280x158.png 280w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/05\/Inversion-publicitaria.png 1920w\" alt=\"Inversi\u00f3n publicitaria\" width=\"1280\" height=\"720\" \/><\/figure>\n<p>El medio\u00a0<strong>Exterior\u00a0<\/strong>mantiene una etapa de crecimiento, y en el cuarto mes del a\u00f1o alcanza una inversi\u00f3n de 28,3 millones de euros, con un crecimiento del 17,6% sobre la cifra del a\u00f1o anterior. En el caso de la prensa,\u00a0<strong>Diarios y Dominicales,<\/strong>\u00a0presentan un crecimiento en su inversi\u00f3n del 1,6% alcanzando los 20,4 millones de euros., mientras que\u00a0<strong>Revistas<\/strong>, sexto medio por volumen de inversi\u00f3n, aumenta su cifra un 2,8% y 11,9 millones de euros.<\/p>\n<p>En \u00faltimo lugar del listado\u00a0<strong>Cine<\/strong>, registra 1,4 millones de euros durante el mes de abril de 2024 aumentando su inversi\u00f3n en un positivo 10,5%.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/inversion-publicitaria-abril-2024-infoadex<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La inversi\u00f3n publicitaria se eleva hasta los 481,6 millones de euros en abril de 2024 La industria publicitaria goza de buena salud. Tal y como lo revela el \u00faltimo informe de\u00a0InfoAdex, en abril de 2024,\u00a0la inversi\u00f3n publicitaria alcanza los 481,6 millones de euros,\u00a0lo que significa un crecimiento del 10,2% respecto al periodo equivalente del a\u00f1o [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>| Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/11853-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"| Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La inversi\u00f3n publicitaria se eleva hasta los 481,6 millones de euros en abril de 2024 La industria publicitaria goza de buena salud. 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