{"id":11874,"date":"2024-05-29T11:00:53","date_gmt":"2024-05-29T16:00:53","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11874"},"modified":"2024-05-29T15:42:14","modified_gmt":"2024-05-29T20:42:14","slug":"11874-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/11874-2\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"subtitle-cn\">\u00bfConseguir\u00e1 Heineken Silver poner fin a la relaci\u00f3n amor-odio de Deadpool y Lobezno?<\/h2>\n<p><strong>Heineken\u00a0<\/strong>se une al Universo Cinematogr\u00e1fico de Marvel (UCM) para luchar contra la \u2018amarga\u2019 relaci\u00f3n de amor-odio de los ic\u00f3nicos\u00a0<strong>Deadpool y Lobezno<\/strong>\u00a0con su cerveza light Heineken Silver. Esta campa\u00f1a llega con motivo del estreno de \u00abDeadpool y Lobezno\u00bb el pr\u00f3ximo 25 de julio y est\u00e1 protagonizada, precisamente, por las estrellas de la pel\u00edcula:\u00a0<strong>Ryan Reynolds y Hugh Jackman<\/strong>.<\/p>\n<p>El objetivo de Heineken no es otro que demostrar como su cerveza Silver es el intermediario perfecto para resolver las reticencias entre los dos \u2018superh\u00e9roes\u2019. Y lo hace con este divertido spot de la campa\u00f1a\u00a0<strong>\u00abAll the taste, no bitter endings\u00bb<\/strong>\u00a0que incluir\u00e1 un anuncio televisivo, promociones en tiendas, as\u00ed como apoyo digital y en redes sociales.<\/p>\n<div class=\"video-cn\"><iframe loading=\"lazy\" title=\"&quot;LA NUEVA ERA DE LA CREATIVIDAD&quot; #ENAMORAMKD\" src=\"https:\/\/www.youtube.com\/embed\/wACO56gq1Ec?autoplay=1&amp;mute=1\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>\u00abUna cosa en la que Deadpool y Wolverine pueden estar de acuerdo es que Toad no est\u00e1 en el top 10 de mutantes de nadie. Pero esa no es la raz\u00f3n por la que est\u00e1n aqu\u00ed. La otra cosa en la que estamos de acuerdo es que estamos felices de ingresar al MCU con Heineken Silver. Nada te ayuda a pasar los largos y frecuentemente confusos d\u00edas en el multiverso como el sabor refrescante de Heineken Silver\u00bb,\u00a0<strong>dijeron Ryan Reynolds y Hugh Jackman en una declaraci\u00f3n conjunta por primera vez.<\/strong><\/p>\n<h2 class=\"wp-block-heading\"><span id=\"un-spot-de-heineken-silver-de-lo-mas-divertido-para-luchar-contra-la-amargura-de-deadpool-y-lobezno\" class=\"ez-toc-section\"><\/span>Un spot de Heineken silver de lo m\u00e1s divertido para luchar contra la amargura de Deadpool y Lobezno<\/h2>\n<p>En el anuncio, Deadpool persuade a Lobezno para que supere la hostilidad entre ambos, ofreci\u00e9ndole\u00a0<strong>compartir una Heineken Silver en lugar de pelear.<\/strong><\/p>\n<p>\u00abEstamos encantados con la oportunidad de continuar construyendo nuestra presencia dentro del Universo Cinematogr\u00e1fico de Marvel, esta vez a trav\u00e9s de una colaboraci\u00f3n \u00fanica que dejar\u00e1 a los fans del MCU sin un final amargo\u00bb, dijo\u00a0<strong>Jonnie Cahill, Director de Marketing de Heineken USA.<\/strong>\u00a0\u00abEsta colaboraci\u00f3n ofrecer\u00e1 a los espectadores una oportunidad especial de ver a Deadpool (Ryan Reynolds) y Wolverine (Hugh Jackman) dejar de lado sus diferencias por una cerveza, que es de lo que se trata Heineken Silver: superar la amargura para unirse sobre una cerveza de clase mundial\u00bb.<\/p>\n<p>\u00abFue incre\u00edble colaborar con Heineken Silver y \u2018Deadpool &amp; Wolverine\u2019. La creatividad de la campa\u00f1a gira en torno al factor inesperado de que incluso los adversarios m\u00e1s amargos pueden encontrar un terreno com\u00fan sobre una cerveza ic\u00f3nica. Con \u2018Todo el Sabor, Sin Finales Amargos\u2019 le dimos un giro al comportamiento de los protagonistas. El resultado es una campa\u00f1a que desaf\u00eda las expectativas, se inclina hacia la iron\u00eda y pone una sonrisa\u00bb, comenta\u00a0<strong>Bruno Bertelli, CEO Global de LePub y CCO de Publicis Worldwide.<\/strong><\/p>\n<h2 class=\"wp-block-heading\"><span id=\"la-union-de-heineken-y-marvel-va-mas-alla-del-multiverso\" class=\"ez-toc-section\"><\/span>La uni\u00f3n de Heineken y Marvel va m\u00e1s all\u00e1 del Multiverso<\/h2>\n<p>Tras la campa\u00f1a<strong>\u00a0\u00abAll The Taste, No Bitter Endings\u00bb<\/strong>\u00a0de Heineken Silver, esta colaboraci\u00f3n ampl\u00eda la historia de integraciones cinematogr\u00e1ficas de Heineken. Desde 2021, Heineken ha estado construyendo su relaci\u00f3n con Marvel Studios, incluyendo integraciones dentro de\u00a0<strong>\u00abThe Falcon &amp; The Winter Soldier\u00bb<\/strong>\u00a0de Marvel Studios, as\u00ed como una\u00a0<strong>campa\u00f1a del Super Bowl con \u00abAnt-Man &amp; The Wasp: Quantumania\u00bb<\/strong>\u00a0de Marvel Studios.<\/p>\n<p>\u00abEstamos emocionados de traer nuevamente a Heineken al MCU\u00bb, dijo\u00a0<strong>Holly Frank, Vicepresidenta de Gesti\u00f3n de Asociaciones y Operaciones para los t\u00edtulos de Marvel Studios<\/strong>. \u00abHeineken Silver se trata de dejar de lado la amargura, as\u00ed que ver c\u00f3mo Deadpool y Wolverine podr\u00edan hacer lo mismo en un anuncio fue una oportunidad emocionante para contar una historia. Adem\u00e1s, Heineken est\u00e1 dando a los fans m\u00e1s de lo que quieren con esta campa\u00f1a: \u00a1Deadpool y Wolverine!\u00bb<\/p>\n<p><strong>Heineken Silver est\u00e1 destinada a aquellos que buscan conectarse con las personas a su alrededor con un sabor m\u00e1s accesible y menos amargo<\/strong>. Con solo 2.9 carbohidratos y 95 calor\u00edas, esta cerveza ligera de clase mundial tiene todo el sabor, sin finales amargos.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/heineken-silver-deadpool-lobezno<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfConseguir\u00e1 Heineken Silver poner fin a la relaci\u00f3n amor-odio de Deadpool y Lobezno? Heineken\u00a0se une al Universo Cinematogr\u00e1fico de Marvel (UCM) para luchar contra la \u2018amarga\u2019 relaci\u00f3n de amor-odio de los ic\u00f3nicos\u00a0Deadpool y Lobezno\u00a0con su cerveza light Heineken Silver. Esta campa\u00f1a llega con motivo del estreno de \u00abDeadpool y Lobezno\u00bb el pr\u00f3ximo 25 de julio [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>| Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/11874-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"| Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"\u00bfConseguir\u00e1 Heineken Silver poner fin a la relaci\u00f3n amor-odio de Deadpool y Lobezno? 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