{"id":11893,"date":"2024-05-31T11:00:33","date_gmt":"2024-05-31T16:00:33","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11893"},"modified":"2024-05-31T08:40:44","modified_gmt":"2024-05-31T13:40:44","slug":"11893-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/11893-2\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"subtitle-cn\">Chris Hemsworth y otros famosos se meten en la piel de ic\u00f3nicos personajes de videojuegos en este \u00e9pico spot<\/h2>\n<p>No hay nada mejor que una nutrida \u00abtroupe\u00bb de celebridades de relumbr\u00f3n para arrebatar la atenci\u00f3n del espectador en la publicidad. La empresa finlandesa de\u00a0videojuegos\u00a0Supercell lo sabe y por eso para el lanzamiento de\u00a0<strong>\u00abSquad Busters\u00bb<\/strong>, su primer videojuego a escala global en m\u00e1s de cinco a\u00f1os, se ha rodeado de\u00a0<strong>un rutilante ej\u00e9rcito de estrellas procedentes tanto de Hollywood como de la galaxia 2.0.<\/strong><\/p>\n<p>Rubricado por la agencia londinense Uncommon Creative Studio y el director Jody Hill, el spot de\u00a0<strong>Supercell levanta el tel\u00f3n colocando bajo los focos a un exuberante ramillete de estrellas del celuloide formado por Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett and Auli\u2019i Cravalho<\/strong>\u00a0que se meten en la piel de personajes de anteriores videojuegos de Supercell y deciden unir fuerzas en su nuevo t\u00edtulo: \u00abSquad Busters\u00bb. Esta singular \u00abtroupe\u00bb aborda un joven barbudo de talante bastante ab\u00falico que acaba de despertarse y que no da cr\u00e9dito l\u00f3gicamente a lo que ven sus ojos.<\/p>\n<p><strong>El grupo liderado por Chris Hemsworth y compa\u00f1\u00eda ha incursionado en la vida del protagonista para aportar una pizca de diversi\u00f3n a sus vivencias personales<\/strong>, a todas luces carentes de alicientes. Las \u00abcelebrities\u00bb acompa\u00f1an al joven a todas partes durante las 24 horas del d\u00eda y se apostan su vera incluso mientras hace una entrevista o va al ba\u00f1o, por ejemplo.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><\/div>\n<\/figure>\n<p><iframe loading=\"lazy\" title=\"Life&#039;s more fun when you SQUAD UP! #SquadBusters\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/QMH_SGJciQY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Hacia el final del spot<\/strong>, que tiene una duraci\u00f3n de 5 minutos,\u00a0<strong>entran en escena m\u00e1s famosos, en este caso procedentes de las redes sociales<\/strong>. Y a la \u00abtroupe\u00bb hollywoodiense de une una segunda cuadrilla integrada por los creadores de contenido Bella Poarch, Thoren Bradley, Gabriela Moura, ZHC y Dolph Lundgren.<\/p>\n<p><strong>El instagramer Seth Phillips, m\u00e1s conocido como Dude With Sign, hace tambi\u00e9n un breve \u00abcameo\u00bb en el spot<\/strong>\u00a0y aparece portando un cartel en el puede leerse la siguiente frase: \u00abI\u2019m here to appeal to a younger audience\u00bb (Estoy aqu\u00ed para atraer a una audiencia m\u00e1s joven).<\/p>\n<p>A diferencia de otros spots nacidos al calor del universo de los videojuegos, pr\u00f3digos en acci\u00f3n,\u00a0<strong>lo nuevo de Supercell para promocionar\u00a0\u00abSquad Busters\u00bb\u00a0rezuma, por el contrario, bastante tranquilidad, lo cual permite a los personajes mostrar m\u00faltiples matices de naturaleza c\u00f3mica.<\/strong>\u00a0En el anuncio destaca, por ejemplo, una escena en el que los personajes protagonizan un improvisado karaoke a bordo de un coche y terminan cantando a pleno pulm\u00f3n el tema \u00abHow Your Remind Me\u00bb de Nickelback.\u00bb<\/p>\n<p>\u00abNuestros equipos de desarrollo de videojuegos poner el list\u00f3n muy alto a la hora de lanzar nuevos t\u00edtulos. Y precisamente por esta raz\u00f3n no hemos lanzado nuevos videojuegos en m\u00e1s de cinco a\u00f1os\u00bb, explica Ilkka Paananen, CEO de Supercell. \u00abPara este lanzamiento tan especial,\u00a0<strong>nuestro equipo quer\u00eda alumbra un \u2018show\u2019 que acaparara todas las miradas<\/strong>, por lo que nos pareci\u00f3 perfecto confrontar a iconos de Hollywood con estrellas de las redes sociales para poner de relieve que la vida es definitivamente m\u00e1s divertida cuando formas parte de una cuadrilla\u00bb, a\u00f1ade Paananen.<\/p>\n<h3 class=\"wp-block-heading\"><strong>FICHA T\u00c9CNICA<\/strong><\/h3>\n<p>Anunciante: Supercell<br \/>\nAgencia: Uncommon Creative Studio<br \/>\nDirector: Jody Hill<\/p>\n<p>&nbsp;<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/supercell-rodea-chris-hemsworth-famosos-spot<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chris Hemsworth y otros famosos se meten en la piel de ic\u00f3nicos personajes de videojuegos en este \u00e9pico spot No hay nada mejor que una nutrida \u00abtroupe\u00bb de celebridades de relumbr\u00f3n para arrebatar la atenci\u00f3n del espectador en la publicidad. La empresa finlandesa de\u00a0videojuegos\u00a0Supercell lo sabe y por eso para el lanzamiento de\u00a0\u00abSquad Busters\u00bb, su [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>| Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/11893-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"| Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Chris Hemsworth y otros famosos se meten en la piel de ic\u00f3nicos personajes de videojuegos en este \u00e9pico spot No hay nada mejor que una nutrida \u00abtroupe\u00bb de celebridades de relumbr\u00f3n para arrebatar la atenci\u00f3n del espectador en la publicidad. 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La empresa finlandesa de\u00a0videojuegos\u00a0Supercell lo sabe y por eso para el lanzamiento de\u00a0\u00abSquad Busters\u00bb, su&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/11893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=11893"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/11893\/revisions"}],"predecessor-version":[{"id":11895,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/11893\/revisions\/11895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/11894"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=11893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=11893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=11893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}