{"id":11899,"date":"2024-06-04T11:00:08","date_gmt":"2024-06-04T16:00:08","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11899"},"modified":"2024-06-04T11:52:09","modified_gmt":"2024-06-04T16:52:09","slug":"11899-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/11899-2\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"subtitle-cn\">Call to act o Call to react?<\/h2>\n<p>La llegada de la\u00a0<strong>Generaci\u00f3n Z\u00a0<\/strong>ha revolucionado el panorama social y comercial, obligando a las marcas a\u00a0<strong>replantear sus estrategias de\u00a0marketing<\/strong>. Su cultura digital nativa, su esp\u00edritu cr\u00edtico y su constante b\u00fasqueda de autenticidad han dado lugar a un nuevo entorno donde\u00a0<strong>la creatividad\u00a0<\/strong>se convierte en un elemento indispensable para la diferenciaci\u00f3n y el \u00e9xito. En este nuevo entorno, la creatividad ya no trata de\u00a0<em>claims<\/em>,\u00a0<em>spots\u00a0<\/em>o lo que antes llam\u00e1bamos \u00abanuncios\u00bb, sino de crear\u00a0<strong>experiencias\u00a0<\/strong>que entretengan, inspiren y conecten con ell@s.<\/p>\n<p>Y para hacerlo, las marcas deben incluso olvidar por un momento su producto\/servicio y adoptar un enfoque centrado en esta generaci\u00f3n, entendiendo sus c\u00f3digos de comunicaci\u00f3n y sus h\u00e1bitos de consumo. Es fundamental ser\u00a0<strong>nativos digitales<\/strong>, no solo estar presentes en el entorno online, sino comprender su funcionamiento, sus din\u00e1micas y su lenguaje.<\/p>\n<p>En este sentido, la inteligencia artificial (IA) se convierte en plus para potenciar\u00a0<strong>la creatividad<\/strong>. Al automatizar tareas repetitivas y mec\u00e1nicas, la IA libera tiempo para que los profesionales creativos se centren en lo que realmente importa:\u00a0<strong>Pensar<\/strong>. Habitualmente, parece que nos da miedo pararnos a pensar porque \u00abno estamos haciendo nada\u00bb, pero la ideaci\u00f3n, la innovaci\u00f3n y la creaci\u00f3n de experiencias aut\u00e9nticas y relevantes para la audiencia, solo se consiguen pensando.<\/p>\n<p>En definitiva, la Generaci\u00f3n Z ha marcado un antes y un despu\u00e9s en el mundo del marketing. Las marcas que deseen prosperar (o sobrevivir) en este nuevo entorno deber\u00e1n\u00a0<strong>confiar en la creatividad como un elemento estrat\u00e9gico<\/strong>, adapt\u00e1ndose a las demandas y expectativas de esta generaci\u00f3n tan exigente y conectada, que no se conforma con anuncios tradicionales; con que les digamos qu\u00e9 hacer. Busca marcas y contenidos que les aporten valor, que les hagan sentir parte de algo\u2026 y que les permitan expresarse y ser ellos los que decidan qu\u00e9 hacer.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/creatividad-elemento-indispensable-generacion-z<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Call to act o Call to react? La llegada de la\u00a0Generaci\u00f3n Z\u00a0ha revolucionado el panorama social y comercial, obligando a las marcas a\u00a0replantear sus estrategias de\u00a0marketing. Su cultura digital nativa, su esp\u00edritu cr\u00edtico y su constante b\u00fasqueda de autenticidad han dado lugar a un nuevo entorno donde\u00a0la creatividad\u00a0se convierte en un elemento indispensable para la [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>| Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/11899-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"| Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Call to act o Call to react? 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