{"id":11950,"date":"2024-06-12T11:00:59","date_gmt":"2024-06-12T16:00:59","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=11950"},"modified":"2024-06-12T11:30:40","modified_gmt":"2024-06-12T16:30:40","slug":"disney-transforma-en-sables-de-luz-las-chimeneas-de-una-fabrica-de-volkswagen","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/disney-transforma-en-sables-de-luz-las-chimeneas-de-una-fabrica-de-volkswagen\/","title":{"rendered":"Disney+ transforma en sables de luz las chimeneas de una f\u00e1brica de Volkswagen"},"content":{"rendered":"<p>Con sus colosales y llamativas chimeneas, la f\u00e1brica de\u00a0Volkswagen\u00a0en Wolfsburgo (Alemania) es ya por s\u00ed sola (y sin florituras) un fenomenal espect\u00e1culo para la vista. Sin embargo,\u00a0<strong>la semana pasada este sensacional monumento industrial llam\u00f3 a\u00fan m\u00e1s la atenci\u00f3n porque se convirti\u00f3 en el escenario de un vistoso espect\u00e1culo orquestado por Disney+ para vender las bondades de\u00a0<em>The Acolyte<\/em><\/strong>, su nueva serie inspirada en el universo de Star Wars.<\/p>\n<p>Por obra y gracia de la intervenci\u00f3n de la plataforma de v\u00eddeo en streaming de la empresa de Mickey Mouse<strong>\u00a0las cuatro chimeneas de la planta de Volkswagen se transformaron en sables de luz de dimensiones XL.<\/strong><\/p>\n<p>De tan extraordinario espect\u00e1culo de luz se puso disfrutar por la noche en las inmediaciones de la ic\u00f3nica f\u00e1brica de Volkswagen en Wolfsburgo del 5 al 9 de junio.\u00a0<strong>Disney+\u00a0utiliz\u00f3 tan soberbio escenario con el canal Weser-Elba como tel\u00f3n de fondo para promocionar la serie\u00a0<em>The Acolyte<\/em><\/strong>, que debut\u00f3 el pasado 5 de junio en la plataforma de v\u00eddeo en streaming del gigante del entretenimiento.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><\/div>\n<\/figure>\n<p><iframe loading=\"lazy\" title=\"The Acolyte I Jetzt exklusiv streamen I Disney+\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/N9Qr4iEJQeY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Disney+ utiliz\u00f3 96 l\u00e1mparas de plasma para iluminar con luces de colores diferentes las chimeneas de la planta<\/strong>\u00a0(convertidas a la postre en sables de luz). Adem\u00e1s, se emplearon ocho sofisticadas estructuras de luz l\u00e1ser a todo color que transformaron la fachada de la f\u00e1brica de Volkswagen en un magn\u00edfico lienzo para proyectar sobre \u00e9l el logo de\u00a0<em>The Acolyte<\/em>\u00a0y diferentes elementos gr\u00e1ficos para hacer visibles las empu\u00f1aduras de los sables de luz.<\/p>\n<p><strong>Tan espectacular acci\u00f3n de publicidad exterior forma parte de una campa\u00f1a a gran escala para el lanzamiento de la serie\u00a0<\/strong><em><strong>The Acolyte<\/strong>.<\/em>\u00a0Lucasfilm, la productora de la franquicia de Star Wars, y Volkswagen son partners publicitarios desde hace tiempo. Y el fabricante automovil\u00edstico alem\u00e1n ya se vali\u00f3 de otras series nacidas al calor de\u00a0Star Wars,\u00a0<em>The Mandalorian<\/em>,\u00a0<em>Obi-Wan Kenobi<\/em>\u00a0y\u00a0<em>Andor<\/em>, para anunciar sus coches el\u00e9ctricos.<\/p>\n<p>Para promocionar la serie The Acolyte Disney+ se ha apoyado asimismo en entornos de naturaleza deportiva, donde se encuentran potencialmente muchos de los espectadores potenciales de su nueva producci\u00f3n.\u00a0<strong>En un spot para la televisi\u00f3n el logo de la serie hace una aparici\u00f3n estelar en el ic\u00f3nico estadio de Wembley<\/strong>, donde un futbolista dispara un bal\u00f3n contra la \u00abo\u00bb de\u00a0<em>The Acolyte<\/em>. Ese anuncio se emitir\u00e1 en las pausas publicitarias de las retransmisiones de los grandes eventos deportivos que se disputar\u00e1n este verano: la Eurocopa de F\u00fatbol y los Juegos Ol\u00edmpicos de Par\u00eds. Este spot ha sido alumbrado de manera interna por Disney+ en colaboraci\u00f3n con la agencia BDA.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><\/div>\n<\/figure>\n<p><iframe loading=\"lazy\" title=\"The Acolyte - Die neue Serie - Jetzt auf Disney+ streamen\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zagRcCKP2HI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong><em>The Acolyte<\/em>\u00a0es una serie cuyos sucesos tienen lugar mucho antes de las aventuras de Luke, Leia y Han Solo y mucho antes de que Anakin Skywalker se convirtiera en Darth Vader.\u00a0<\/strong>La historia narrada en la nueva producci\u00f3n de Disney+, que est\u00e1 recibiendo cr\u00edticas bastante elogiosas, se retrotrae a los tiempos legendarios de la Alta Rep\u00fablica, cuando la orden Jedi estaba en apogeo de su poder y el Reverso Tenebroso de la Fuerza comenzaba a emerger a la superficie.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/disney-transforma-sables-luz-chimeneas-fabrica-volkswagen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con sus colosales y llamativas chimeneas, la f\u00e1brica de\u00a0Volkswagen\u00a0en Wolfsburgo (Alemania) es ya por s\u00ed sola (y sin florituras) un fenomenal espect\u00e1culo para la vista. Sin embargo,\u00a0la semana pasada este sensacional monumento industrial llam\u00f3 a\u00fan m\u00e1s la atenci\u00f3n porque se convirti\u00f3 en el escenario de un vistoso espect\u00e1culo orquestado por Disney+ para vender las bondades [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":11954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disney+ transforma en sables de luz las chimeneas de una f\u00e1brica de Volkswagen | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/disney-transforma-en-sables-de-luz-las-chimeneas-de-una-fabrica-de-volkswagen\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney+ transforma en sables de luz las chimeneas de una f\u00e1brica de Volkswagen | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Con sus colosales y llamativas chimeneas, la f\u00e1brica de\u00a0Volkswagen\u00a0en Wolfsburgo (Alemania) es ya por s\u00ed sola (y sin florituras) un fenomenal espect\u00e1culo para la vista. Sin embargo,\u00a0la semana pasada este sensacional monumento industrial llam\u00f3 a\u00fan m\u00e1s la atenci\u00f3n porque se convirti\u00f3 en el escenario de un vistoso espect\u00e1culo orquestado por Disney+ para vender las bondades [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/disney-transforma-en-sables-de-luz-las-chimeneas-de-una-fabrica-de-volkswagen\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-12T16:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-12T16:30:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/06\/11am_12-de-junio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" 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