{"id":12002,"date":"2024-06-18T11:00:01","date_gmt":"2024-06-18T16:00:01","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=12002"},"modified":"2024-06-18T11:46:19","modified_gmt":"2024-06-18T16:46:19","slug":"user-generated-content-ugc-la-tendencia-para-vender-mas-en-tiktok","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/user-generated-content-ugc-la-tendencia-para-vender-mas-en-tiktok\/","title":{"rendered":"User Generated Content (UGC): la tendencia para vender m\u00e1s en TikTok"},"content":{"rendered":"<p>En la era digital actual, el contenido generado por usuarios\u00a0<strong>(User Generated Content o UGC)<\/strong>\u00a0se ha convertido en una\u00a0<strong>herramienta de comunicaci\u00f3n\u00a0esencial<\/strong>\u00a0en TikTok, aprovechando la autenticidad y el compromiso de los seguidores de las marcas.<\/p>\n<p>Desde\u00a0<strong>VIVA! Conversion<\/strong>\u00a0nos cuentan todo lo que debemos saber sobre esta tendencia y c\u00f3mo debemos empezar a implementarla en nuestra estrategia.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"%c2%bfque-es-el-ugc\" class=\"ez-toc-section\"><\/span>\u00bfQu\u00e9 es el UGC?<\/h2>\n<p>El UGC es un tipo de contenido que incluye\u00a0<strong>videos, im\u00e1genes, rese\u00f1as y cualquier forma de contenido creado por usuarios\u00a0<\/strong>que comparten su experiencia real con productos o servicios de una marca determinada.<\/p>\n<p>\u00abEn este \u00e1mbito, una de las plataformas m\u00e1s potentes para dar voz al UGC es TikTok, donde la naturaleza creativa y viral del contenido ofrece una\u00a0v\u00eda \u00fanica\u00a0para que las marcas interact\u00faen con su audiencia\u00bb, nos explica\u00a0<strong>Laura L\u00f3pez, PPC Squad Leader de VIVA! Conversion<\/strong>.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"%c2%bfpor-que-debemos-hacer-uso-del-ugc-en-nuestra-estrategia-de-marketing\" class=\"ez-toc-section\"><\/span>\u00bfPor qu\u00e9 debemos hacer uso del UGC en nuestra estrategia de marketing?<\/h2>\n<p><strong>VIVA! Conversion\u00a0<\/strong>ha empezado a implementar esta metodolog\u00eda con sus clientes teniendo en cuenta diferentes cifras.<\/p>\n<p>El\u00a0<strong>85%\u00a0<\/strong>de los consumidores afirman que el contenido generado por otros usuarios influye en su compra. Las campa\u00f1as que incorporan UGC ven un incremento del\u00a0<strong>29%<\/strong>\u00a0en la conversi\u00f3n en comparaci\u00f3n con otras formas de contenido digital.<\/p>\n<p>Tal y como nos explican desde la agencia de Performance Marketing, en TikTok, los usuarios pasan un promedio de\u00a0<strong>52 minutos al d\u00eda<\/strong>\u00a0y el impacto del UGC es a\u00fan m\u00e1s significativo debido a su algoritmo que prioriza la autenticidad y relevancia del contenido. Adem\u00e1s, el<strong>\u00a076% de los usuarios de Tik tok en Espa\u00f1a<\/strong>\u00a0tiene m\u00e1s de 24 a\u00f1os, se derriba el mito por tanto de que es una red social para j\u00f3venes.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"%c2%bfcuales-son-los-beneficios-de-utilizar-ugc\" class=\"ez-toc-section\"><\/span>\u00bfCu\u00e1les son los beneficios de utilizar UGC?<\/h2>\n<p>El UGC no solo mejora la credibilidad y la confianza de los usuarios hacia la marca, sino que tambi\u00e9n aumenta la interacci\u00f3n. En TikTok, este tipo de contenido permite a las marcas<strong>\u00a0llegar a un p\u00fablico m\u00e1s amplio<\/strong>\u00a0a trav\u00e9s de un formato que invita a la participaci\u00f3n y el entretenimiento. La plataforma se ha establecido como un punto de contacto crucial en la ruta hacia la conversi\u00f3n.<\/p>\n<p>En este contexto, desde\u00a0<strong>VIVA! Conversion<\/strong>\u00a0apuestan por potenciar y fomentar la integraci\u00f3n de estrategias de UGC para ayudar a las marcas con las que colaboramos a mejorar su posicionamiento en el contexto actual y a generar m\u00e1s negocio. Pueden ser un aliado estrat\u00e9gico para las marcas que buscan adaptarse y tener \u00e9xito en este nuevo panorama digital.<\/p>\n<p>Como agencia de performance marketing, en VIVA! Conversion est\u00e1n especializados en el desarrollo y ejecuci\u00f3n de estrategias que integran eficazmente el UGC, particularmente en TikTok, para\u00a0<strong>maximizar la visibilidad y las tasas de conversi\u00f3n<\/strong>. Trabajan para dise\u00f1ar campa\u00f1as que no solo transmiten la esencia de las marcas sino que tambi\u00e9n hablen el idioma del p\u00fablico objetivo al que van dirigidas.<\/p>\n<p>Con un enfoque personalizado y basado en datos, desde la agencia trabajan para que cada campa\u00f1a sea efectiva proporcionando no solo contenido creativo sino tambi\u00e9n resultados medibles y orientados en el negocio.<\/p>\n<p>Descubre c\u00f3mo desde la especializaci\u00f3n en UGC y TikTok,\u00a0<strong>VIVA!Conversion<\/strong>\u00a0puede ayudarte a\u00a0transformar tu estrategia de marketing\u00a0y llevar tu marca al siguiente nivel.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/user-generated-content-tendencia-tiktok<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la era digital actual, el contenido generado por usuarios\u00a0(User Generated Content o UGC)\u00a0se ha convertido en una\u00a0herramienta de comunicaci\u00f3n\u00a0esencial\u00a0en TikTok, aprovechando la autenticidad y el compromiso de los seguidores de las marcas. Desde\u00a0VIVA! Conversion\u00a0nos cuentan todo lo que debemos saber sobre esta tendencia y c\u00f3mo debemos empezar a implementarla en nuestra estrategia. \u00bfQu\u00e9 es [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":12003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User Generated Content (UGC): la tendencia para vender m\u00e1s en TikTok | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/user-generated-content-ugc-la-tendencia-para-vender-mas-en-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User Generated Content (UGC): la tendencia para vender m\u00e1s en TikTok | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"En la era digital actual, el contenido generado por usuarios\u00a0(User Generated Content o UGC)\u00a0se ha convertido en una\u00a0herramienta de comunicaci\u00f3n\u00a0esencial\u00a0en TikTok, aprovechando la autenticidad y el compromiso de los seguidores de las marcas. 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