{"id":12076,"date":"2024-06-28T11:00:21","date_gmt":"2024-06-28T16:00:21","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=12076"},"modified":"2024-07-02T08:52:00","modified_gmt":"2024-07-02T13:52:00","slug":"amazon-se-tira-a-la-yugular-de-temu-y-shein-con-su-propia-division-low-cost","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-se-tira-a-la-yugular-de-temu-y-shein-con-su-propia-division-low-cost\/","title":{"rendered":"Amazon se tira a la yugular de Temu y Shein con su propia divisi\u00f3n \u00ablow cost\u00bb"},"content":{"rendered":"<p>Temu y Shein han irrumpido como un elefante en una cacharrer\u00eda en el ramo del comercio electr\u00f3nico, donde millones de consumidores en todo el mundo se est\u00e1n dejando deslumbrar por los precios rid\u00edculamente bajos de sus productos (que son la excusa perfecta para dar rienda suelta al consumismo m\u00e1s desaforado).\u00a0<strong>La creciente pujanza de estos dos gigantes venidos de China ha restado inevitablemente fulgor a\u00a0Amazon<\/strong>, que aun presumiendo de cifras de ventas absolutamente envidiables, teme que Temu y Shein puedan eventualmente desbancarle del trono del e-commerce.<\/p>\n<p>Por esta raz\u00f3n, y para tratar de mantener a raya a\u00a0Temu\u00a0y Shein,\u00a0<strong>Amazon estar\u00eda trabajando en su propia divisi\u00f3n \u00ablow cost\u00bb<\/strong>, donde ofertar\u00e1 art\u00edculos de moda y \u00ablifestyle\u00bb a precios muy bajos que ser\u00e1n distribuidos directamente desde China a Estados Unidos.<\/p>\n<p><strong>Amazon habr\u00eda presentado ya esa nueva divisi\u00f3n \u00ablow cost\u00bb en una conferencia exclusiva dirigida espec\u00edficamente a vendedores radicados en China<\/strong>\u00a0y esa divisi\u00f3n nacer\u00eda con la vocaci\u00f3n de frenar el creciente auge de \u00abmarketplaces\u00bb procedentes del gigante asi\u00e1tico.<\/p>\n<p>Seg\u00fan informa\u00a0CNBC,\u00a0<strong>la nueva divisi\u00f3n \u00ablow cost\u00bb de Amazon incluir\u00e1 numerosos art\u00edculos hu\u00e9rfanos de marca cuyo precio estar\u00e1 en la mayor parte de los casos por debajo de los 20 d\u00f3lares.<\/strong><\/p>\n<p><strong>Los art\u00edculos comercializados en esa secci\u00f3n de nueva hornada de Amazon ser\u00e1n despachados directamente desde China a Estados Unidos<\/strong>\u00a0en un plazo de entre 9 y 11 d\u00edas.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Amazon ha robustecido sus relaciones con los retailers chinos en los \u00faltimos a\u00f1os<\/strong><\/h3>\n<p>Antes de que Amazon pusiera sobre la mesa este nuevo programa, los vendedores chinos utilizaban los\u00a0<strong>centros de distribuci\u00f3n de la empresa norteamericana\u00a0<\/strong>de comercio electr\u00f3nico para hacer llegar sus productos a suelo estadounidense antes de entregarlos a sus clientes en el pa\u00eds norteamericano.<\/p>\n<p><strong>Los vendedores chinos desempe\u00f1an un rol absolutamente clave en el \u00abmarketplace\u00bb de Amazon desde hace muchos a\u00f1os<\/strong>. En 2023 el n\u00famero de art\u00edculos comercializados en Amazon por retailers oriundos de China peg\u00f3, de hecho, un brinco de m\u00e1s del 20%. Adem\u00e1s, el n\u00famero de vendedores chinos que facturan m\u00e1s de 10 millones de d\u00f3lares en la plataforma estadounidense de comercio electr\u00f3nico se increment\u00f3 un 30% durante el a\u00f1o pasado.<\/p>\n<p><strong>En los \u00faltimos a\u00f1os Amazon ha tratado de estrechar lazos con los vendedores procedentes de\u00a0China\u00a0para hacer frente a la competencia al alza en el ramo del comercio electr\u00f3nico.<\/strong>\u00a0En diciembre del a\u00f1o pasado la multinacional estadounidense anunci\u00f3, de hecho, un centro de innovaci\u00f3n en Shenzhen, donde est\u00e1 establecido uno de los \u00abhubs\u00bb tecnol\u00f3gicos m\u00e1s importantes en territorio chino, y tom\u00f3 asimismo la determinaci\u00f3n de bajar las tasas impuestas a los retailers que venden prendas ropa de menos de 20 d\u00f3lares.<\/p>\n<p>\u00abEstamos siempre explorando nuevas formas de trabajar con nuestros socios del ramo del retail para brindar a nuestros clientes m\u00e1s posibilidades de elecci\u00f3n, precios m\u00e1s bajos y un mayor nivel de conveniencia\u00bb, explica Maria Boschetti, portavoz de Amazon, en declaraciones a CNBC.<\/p>\n<p><strong>No est\u00e1 claro cu\u00e1ndo ver\u00e1 exactamente la luz la nueva divisi\u00f3n \u00ablow cost\u00bb de Amazon, pero esta podr\u00eda echar a andar en el transcurso del pr\u00f3ximo oto\u00f1o.<\/strong><\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/amazon-tira-yugular-temu-shein-division-low-cost<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Temu y Shein han irrumpido como un elefante en una cacharrer\u00eda en el ramo del comercio electr\u00f3nico, donde millones de consumidores en todo el mundo se est\u00e1n dejando deslumbrar por los precios rid\u00edculamente bajos de sus productos (que son la excusa perfecta para dar rienda suelta al consumismo m\u00e1s desaforado).\u00a0La creciente pujanza de estos dos [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":12086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon se tira a la yugular de Temu y Shein con su propia divisi\u00f3n &quot;low cost&quot; | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-se-tira-a-la-yugular-de-temu-y-shein-con-su-propia-division-low-cost\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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