{"id":12198,"date":"2024-07-15T14:22:44","date_gmt":"2024-07-15T19:22:44","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=12198"},"modified":"2024-07-15T14:22:44","modified_gmt":"2024-07-15T19:22:44","slug":"12198-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"subtitle-cn\">Omega transforma iconos de Par\u00eds en el escenario de los Juegos Ol\u00edmpicos<\/h2>\n<p>Los\u00a0patrocinadores de los\u00a0<strong>Juegos Ol\u00edmpicos<\/strong>\u00a0ya calientan motores para el pr\u00f3ximo\u00a0<strong>26 de julio<\/strong>, fecha en la que arrancan las Olimpiadas de Par\u00eds de 2024. La marca de relojes\u00a0<strong>Omega<\/strong>, uno de los patrocinadores m\u00e1s longevos de este magno evento deportivo y cronometrador oficial de los Juegos Ol\u00edmpicos de 2024, lanza una nueva campa\u00f1a publicitaria protagonizada por algunos de los monumentos m\u00e1s emblem\u00e1ticos de la capital francesa, para rendir tributo a los atletas.<\/p>\n<p>Bajo el lema\u00a0<strong>\u00abBorn to be a Legend\u00bb<\/strong>\u00a0(nacidos para ser leyendas), la marca representa algunos de los iconos de Par\u00eds como los Campos El\u00edseos, el Arco del Triunfo o la Torre Eiffel, mientras que los atletas ol\u00edmpicos y paral\u00edmpicos muestran su destreza en diversas disciplinas.<\/p>\n<p>De esta manera, y gracias a la apuesta por los efectos especiales, el nadador\u00a0<strong>L\u00e9on Marchand<\/strong>\u00a0se sumerge en el r\u00edo Sena, el atleta de salto de altura\u00a0<strong>Gianmarco Tamberi<\/strong>\u00a0salta sobre el Arco de Triunfo; el saltador con p\u00e9rtiga\u00a0<strong>Mondo Duplantis<\/strong>\u00a0escala el Sacr\u00e9-Coeur; el puente Pont de Bir-Hakeim sirve de red para el campe\u00f3n de tenis de mesa\u00a0<strong>Ma Long\u00a0<\/strong>y su oponente; y la plaza Trocadero se convierte en la pista de esgrima para la ganadora del oro paral\u00edmpico\u00a0<strong>Bebe Vio.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Paris 2024 Olympic and Paralympic Games | OMEGA\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Th7lxTBg96c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>\u00abLa precisi\u00f3n que se muestra en el film no es nada menos que la propia exactitud de Omega cuando se trata de crear relojes o, m\u00e1s apropiadamente, cronometrar cada evento ol\u00edmpico con precisi\u00f3n\u00bb, explican desde la marca. \u00abEl resultado es un video inspirador que<strong>\u00a0representa no solo el evento deportivo m\u00e1s grande del mundo, sino tambi\u00e9n los sue\u00f1os y la determinaci\u00f3n de cada atleta que participa\u00bb.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/C9C5W1usV0H\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fcreacion%2Fcampanas-de-marketing%2Fomega-toma-paris-campana-juegos-olimpicos#%7B%22ci%22%3A0%2C%22os%22%3A542%2C%22ls%22%3A404.30000000074506%2C%22le%22%3A404.30000000074506%7D\" height=\"1077\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/omega-toma-paris-campana-juegos-olimpicos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omega transforma iconos de Par\u00eds en el escenario de los Juegos Ol\u00edmpicos Los\u00a0patrocinadores de los\u00a0Juegos Ol\u00edmpicos\u00a0ya calientan motores para el pr\u00f3ximo\u00a026 de julio, fecha en la que arrancan las Olimpiadas de Par\u00eds de 2024. La marca de relojes\u00a0Omega, uno de los patrocinadores m\u00e1s longevos de este magno evento deportivo y cronometrador oficial de los Juegos [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":12200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>| Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"| Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Omega transforma iconos de Par\u00eds en el escenario de los Juegos Ol\u00edmpicos Los\u00a0patrocinadores de los\u00a0Juegos Ol\u00edmpicos\u00a0ya calientan motores para el pr\u00f3ximo\u00a026 de julio, fecha en la que arrancan las Olimpiadas de Par\u00eds de 2024. La marca de relojes\u00a0Omega, uno de los patrocinadores m\u00e1s longevos de este magno evento deportivo y cronometrador oficial de los Juegos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-15T19:22:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"Sin t\u00edtulo\",\"datePublished\":\"2024-07-15T19:22:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/\"},\"wordCount\":323,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10.jpg\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/\",\"name\":\"| Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10.jpg\",\"datePublished\":\"2024-07-15T19:22:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"| Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/","og_locale":"es_ES","og_type":"article","og_title":"| Marketing Zone Icesi","og_description":"Omega transforma iconos de Par\u00eds en el escenario de los Juegos Ol\u00edmpicos Los\u00a0patrocinadores de los\u00a0Juegos Ol\u00edmpicos\u00a0ya calientan motores para el pr\u00f3ximo\u00a026 de julio, fecha en la que arrancan las Olimpiadas de Par\u00eds de 2024. La marca de relojes\u00a0Omega, uno de los patrocinadores m\u00e1s longevos de este magno evento deportivo y cronometrador oficial de los Juegos [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2024-07-15T19:22:44+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"Sin t\u00edtulo","datePublished":"2024-07-15T19:22:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/"},"wordCount":323,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10.jpg","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/","name":"| Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10.jpg","datePublished":"2024-07-15T19:22:44+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/12198-2\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10.jpg","width":1200,"height":675},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10.jpg",1200,675,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10-768x432.jpg",640,360,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10-1024x576.jpg",640,360,true],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10.jpg",1200,675,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2024\/07\/10.jpg",1200,675,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Omega transforma iconos de Par\u00eds en el escenario de los Juegos Ol\u00edmpicos Los\u00a0patrocinadores de los\u00a0Juegos Ol\u00edmpicos\u00a0ya calientan motores para el pr\u00f3ximo\u00a026 de julio, fecha en la que arrancan las Olimpiadas de Par\u00eds de 2024. La marca de relojes\u00a0Omega, uno de los patrocinadores m\u00e1s longevos de este magno evento deportivo y cronometrador oficial de los Juegos&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/12198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=12198"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/12198\/revisions"}],"predecessor-version":[{"id":12202,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/12198\/revisions\/12202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/12200"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=12198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=12198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=12198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}