{"id":12396,"date":"2024-08-12T09:59:31","date_gmt":"2024-08-12T14:59:31","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=12396"},"modified":"2024-08-12T09:59:31","modified_gmt":"2024-08-12T14:59:31","slug":"revive-la-inversion-publicitaria-en-el-sector-de-la-alimentacion-danone-y-mondelez-las-marcas-que-mas-invierten","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/revive-la-inversion-publicitaria-en-el-sector-de-la-alimentacion-danone-y-mondelez-las-marcas-que-mas-invierten\/","title":{"rendered":"Revive la inversi\u00f3n publicitaria en el sector de la alimentaci\u00f3n: Danone y Mondelez, las marcas que m\u00e1s invierten"},"content":{"rendered":"<p>En el mundo de la alimentaci\u00f3n,\u00a0<strong>2023 fue un a\u00f1o de gran inversi\u00f3n<\/strong>\u00a0publicitaria para el sector, sobre todo con respecto a 2022. De acuerdo con el reciente informe de Infoadex que recoge\u00a0<em>Anuncios<\/em>,\u00a0<strong>las diez principales marcas del sector han desplegado todos sus medios para captar la atenci\u00f3n de los consumidores<\/strong>. Desgranamos estas cifras que, m\u00e1s que n\u00fameros, cuentan historias de estrategia y mercado.<\/p>\n<p>En total,\u00a0<strong>el sector ha visto un incremento del 9,41% en la inversi\u00f3n publicitaria, alcanzando los 241.948.959 euros<\/strong>. Estas cifras no solo destacan el dinamismo del mercado alimentario, sino tambi\u00e9n la importancia de la publicidad como herramienta crucial para mantenerse relevante y\u00a0<strong>atractivo ante los ojos del consumidor.<\/strong><\/p>\n<h2 class=\"wp-block-heading\"><span id=\"las-10-marcas-del-sector-de-la-alimentacion-con-mas-inversion-publicitaria-en-2023\" class=\"ez-toc-section\"><\/span>Las 10 marcas del sector de la alimentaci\u00f3n con m\u00e1s inversi\u00f3n publicitaria en 2023<\/h2>\n<p><strong>Danone se corona como la reina indiscutible de la inversi\u00f3n publicitaria, destinando m\u00e1s de 17 millones de euros<\/strong>, un 10,11% m\u00e1s que el a\u00f1o anterior. Arrebat\u00e1ndole as\u00ed el puesto a Ferrero.\u00a0<strong>Le sigue Mondel?z<\/strong>, que con sus ic\u00f3nicas marcas, ha dado un salto significativo, aumentando su inversi\u00f3n en un 28,64%. Si hay una historia de \u00e9xito que destacar, es la de\u00a0<strong>Lactalis\u00a0<\/strong>(Pr\u00e9sident, Puleva, Galbani, El Ventero o La Lechera).\u00a0<strong>Con un impresionante aumento del 32,72% y una inversi\u00f3n de casi 12 millones de euros, la empresa se posiciona en el tercer lugar de este ranking.<\/strong><\/p>\n<p><strong>Adam Foods y Nestl\u00e9 tambi\u00e9n muestran incrementos, aunque m\u00e1s modestos<\/strong>, del 2,62% y 6,13% respectivamente. Ambas empresas mantienen su presencia con una estrategia constante, asegurando que sus productos sigan siendo una opci\u00f3n confiable y conocida para los consumidores.<\/p>\n<p><strong>La sorpresa, sin embargo, viene de la mano de Ferrero. La famosa compa\u00f1\u00eda de dulces ha reducido su inversi\u00f3n en un sorprendente 38,49%<\/strong>. Este movimiento podr\u00eda interpretarse de varias formas: una reestructuraci\u00f3n de estrategias, un cambio de foco en sus campa\u00f1as o quiz\u00e1 una mayor eficiencia en sus m\u00e9todos publicitarios.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-940329\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/08\/RANKING-infoadex-alimentacion.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/08\/RANKING-infoadex-alimentacion.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/08\/RANKING-infoadex-alimentacion-850x850.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/08\/RANKING-infoadex-alimentacion-768x768.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/08\/RANKING-infoadex-alimentacion-100x100.jpg 100w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/08\/RANKING-infoadex-alimentacion-164x164.jpg 164w\" alt=\"\" width=\"1200\" height=\"1200\" \/><\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"sale-gallina-blanca-y-entra-pepsico-al-top-10\" class=\"ez-toc-section\"><\/span>Sale Gallina Blanca y entra Pepsico al Top 10<\/h2>\n<p><strong>Bimbo Donuts y Pepsico han mostrado incrementos notables, con Pepsico liderando con un asombroso 45,63%<\/strong>. Con la salida de Gallina Blanca de este r\u00e1nking Top 10, Pepsico ocupa el d\u00e9cimo lugar de la tabla tras invertir m\u00e1s de 7 millones en publicidad.<\/p>\n<p>Por otro lado,\u00a0<strong>Idilia Foods y Jacobs Douwe Egberts\u00a0<\/strong>han recortado sus presupuestos, con disminuciones del 5,77% y 5,52% respectivamente.<\/p>\n<p>&nbsp;<\/p>\n<p>fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/revive-la-inversion-publicitaria-en-el-sector-de-la-alimentacion-danone-y-mondelez-las-marcas-que-mas-invierten<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el mundo de la alimentaci\u00f3n,\u00a02023 fue un a\u00f1o de gran inversi\u00f3n\u00a0publicitaria para el sector, sobre todo con respecto a 2022. De acuerdo con el reciente informe de Infoadex que recoge\u00a0Anuncios,\u00a0las diez principales marcas del sector han desplegado todos sus medios para captar la atenci\u00f3n de los consumidores. Desgranamos estas cifras que, m\u00e1s que n\u00fameros, [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":12397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revive la inversi\u00f3n publicitaria en el sector de la alimentaci\u00f3n: Danone y Mondelez, las marcas que m\u00e1s invierten | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/revive-la-inversion-publicitaria-en-el-sector-de-la-alimentacion-danone-y-mondelez-las-marcas-que-mas-invierten\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revive la inversi\u00f3n publicitaria en el sector de la alimentaci\u00f3n: Danone y Mondelez, las marcas que m\u00e1s invierten | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"En el mundo de la alimentaci\u00f3n,\u00a02023 fue un a\u00f1o de gran inversi\u00f3n\u00a0publicitaria para el sector, sobre todo con respecto a 2022. 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