{"id":12401,"date":"2024-08-12T10:01:44","date_gmt":"2024-08-12T15:01:44","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=12401"},"modified":"2024-08-12T10:01:44","modified_gmt":"2024-08-12T15:01:44","slug":"stellantis-volkswagen-y-renault-las-marcas-de-automocion-que-mas-invierten-en-publicidad","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/stellantis-volkswagen-y-renault-las-marcas-de-automocion-que-mas-invierten-en-publicidad\/","title":{"rendered":"Stellantis, Volkswagen y Renault: las marcas de automoci\u00f3n que m\u00e1s invierten en publicidad"},"content":{"rendered":"<p><strong>El mundo del motor\u00a0remont\u00f3 su inversi\u00f3n publicitaria en 2023,<\/strong>\u00a0superando los\u00a0<strong>296 millones de euros,<\/strong>\u00a0un 17,01% m\u00e1s que en el ejercicio anterior, cuando los anunciantes del sector de la automoci\u00f3n registraron un dato de inversi\u00f3n publicitaria de 253 millones. Tal y como lo indican los datos de InfoAdex que recoge\u00a0<em>Anuncios<\/em>.<\/p>\n<p>Este dato va en l\u00ednea con la informaci\u00f3n de la Asociaci\u00f3n Espa\u00f1ola de Fabricantes de Autom\u00f3viles y Camiones, que indica que el a\u00f1o pasado cerr\u00f3 con un total de 949.359 unidades matriculadas, un 16,7% m\u00e1s que en 2022.<\/p>\n<p>Por anunciantes,\u00a0<strong>Stellantis<\/strong>, matriz de marcas como<strong>\u00a0Citro\u00ebn, Fiat, Opel, Peugeot o Alfa Romeo<\/strong>, se corona como el grupo del sector automoci\u00f3n que m\u00e1s invirti\u00f3 en el apartado publicitario en Espa\u00f1a a lo largo del 2023 . De esta forma, Stellantis alcanz\u00f3 el a\u00f1o pasado una inversi\u00f3n publicitaria de m\u00e1s de 65,7 millones de euros, lo que supone un incremento absoluto de m\u00e1s de 13 millones de euros (+24,79%) frente al dato de 2022.<\/p>\n<p>Le sigue\u00a0<strong>Volkswagen\u00a0<\/strong>con m\u00e1s de 43,4 millones de euros, un 11,56% m\u00e1s que el a\u00f1o anterior, cuando el grupo invirti\u00f3 m\u00e1s de 38.9 millones en el apartado publicitario. Por su parte, el Top 3 lo completa el grupo franc\u00e9s,\u00a0<strong>Renault<\/strong>, cuya inversi\u00f3n publicitaria cae un -13,83%, al registrar 23,7 millones de euros, frente a los 27,5 millones registrados en el a\u00f1o previo.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-940319\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/08\/Automocion-inversion-publicitaria.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/08\/Automocion-inversion-publicitaria.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/08\/Automocion-inversion-publicitaria-850x850.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/08\/Automocion-inversion-publicitaria-768x768.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/08\/Automocion-inversion-publicitaria-100x100.jpg 100w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2024\/08\/Automocion-inversion-publicitaria-164x164.jpg 164w\" alt=\"Automoci\u00f3n inversi\u00f3n publicitaria\" width=\"1200\" height=\"1200\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Inversi\u00f3n publicitaria en 2023 en el sector automoci\u00f3n<\/h2>\n<p>Detr\u00e1s de<strong>\u00a0Stellantis, Volkswagen y Renault<\/strong>, la empresa espa\u00f1ola\u00a0<strong>SEAT<\/strong>\u00a0ocupa la cuarta posici\u00f3n del ranking de inversi\u00f3n publicitaria del sector automoci\u00f3n, con un dato de 20,1 millones de euros, un 42,66% m\u00e1s que el a\u00f1o anterior. La quinta posici\u00f3n la ocupa\u00a0<strong>Hyundai<\/strong>, cuyo gasto publicitario se redujo en un 12,48%, de los 19,6 millones en 2022, hasta los 17,2 en 2023.<\/p>\n<p>El resto de las marcas que completan el top 10 de anunciantes mantienen un crecimiento positivo generalizado, con\u00a0<strong>Toyota<\/strong>, que registra un crecimiento del 120,53%;\u00a0<strong>Nissan<\/strong>, cuya inversi\u00f3n publicitaria se acelera en un 129,93%;\u00a0<strong>KIA<\/strong>, con un +17,44% frente al a\u00f1o anterior;\u00a0<strong>Mercedes-Benz<\/strong>, con un aumento del 36,78%, y Ford, que crece un 11,06%. Cabe destacar que el conjunto de la inversi\u00f3n de los mayores anunciantes representa casi el 80% de la inversi\u00f3n total de este sector.<\/p>\n<p>&nbsp;<\/p>\n<p>fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/inversion-publicitaria-sector-automocion-2023<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mundo del motor\u00a0remont\u00f3 su inversi\u00f3n publicitaria en 2023,\u00a0superando los\u00a0296 millones de euros,\u00a0un 17,01% m\u00e1s que en el ejercicio anterior, cuando los anunciantes del sector de la automoci\u00f3n registraron un dato de inversi\u00f3n publicitaria de 253 millones. Tal y como lo indican los datos de InfoAdex que recoge\u00a0Anuncios. Este dato va en l\u00ednea con la [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":12402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stellantis, Volkswagen y Renault: las marcas de automoci\u00f3n que m\u00e1s invierten en publicidad | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/stellantis-volkswagen-y-renault-las-marcas-de-automocion-que-mas-invierten-en-publicidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stellantis, Volkswagen y Renault: las marcas de automoci\u00f3n que m\u00e1s invierten en publicidad | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El mundo del motor\u00a0remont\u00f3 su inversi\u00f3n publicitaria en 2023,\u00a0superando los\u00a0296 millones de euros,\u00a0un 17,01% m\u00e1s que en el ejercicio anterior, cuando los anunciantes del sector de la automoci\u00f3n registraron un dato de inversi\u00f3n publicitaria de 253 millones. 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