{"id":3314,"date":"2016-07-14T12:55:00","date_gmt":"2016-07-14T17:55:00","guid":{"rendered":"http:\/\/192.168.220.28\/marketingzone\/?p=3314"},"modified":"2018-03-12T16:06:36","modified_gmt":"2018-03-12T21:06:36","slug":"transmedia-y-star-wars","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/transmedia-y-star-wars\/","title":{"rendered":"Transmedia y Star Wars"},"content":{"rendered":"
\"Afiche<\/a>
Afiche Promocional<\/figcaption><\/figure>\n

Este debate se realiz\u00f3 el d\u00eda 12 de mayo y cont\u00f3 con la participaci\u00f3n de nuestro invitado especial\u00a0Andr\u00e9s Felipe Gallego, comunicador Social \u2013 Periodista, Especialista en Mercadeo, posgrado en Artes Mediales (Universidad Nacional de C\u00f3rdoba) y Mag\u00edster en Dise\u00f1o y Creaci\u00f3n Interactiva.\u00a0 La tem\u00e1tica se resume en el desarrollo de relatos que se despliegan en m\u00faltiples plataformas medi\u00e1ticas siendo una pr\u00e1ctica que actualmente es utilizada por qui\u00e9nes producen historias para llegar a la mayor cantidad de p\u00fablico. \u00bfC\u00f3mo se ha realizado esta labor desde Star Wars? Tomando como hilo conductor esta franquicia, la charla se concentra en identificar los principales componentes del dise\u00f1o transmedia como referencia para la creaci\u00f3n de proyectos de estas caracter\u00edsticas. \u00a0 Andres Felipe Gallego, \u00a0cuenta con m\u00e1s de 15 a\u00f1os de experiencia en el desarrollo de contenidos digitales para empresas del sector tecnol\u00f3gico, y es apasionado por la innovaci\u00f3n tecnol\u00f3gica.\u00a0<\/span><\/p>\n

Actualmente hace parte del Centro de Innovaci\u00f3n Educativa en Ingenier\u00eda de la Universidad Aut\u00f3noma de Occidente y es miembro de Expin Media Lab, laboratorio de medios interactivos<\/span><\/p>\n

Sus \u00e1reas de inter\u00e9s en investigaci\u00f3n tienen que ver con la aplicaci\u00f3n de las tecnolog\u00edas de la informaci\u00f3n, la comunicaci\u00f3n en la educaci\u00f3n y en los medios productivos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Este debate se realiz\u00f3 el d\u00eda 12 de mayo y cont\u00f3 con la participaci\u00f3n de nuestro invitado especial\u00a0Andr\u00e9s Felipe Gallego, comunicador Social \u2013 Periodista, Especialista en Mercadeo, posgrado en Artes Mediales (Universidad Nacional de C\u00f3rdoba) y Mag\u00edster en Dise\u00f1o y Creaci\u00f3n Interactiva.\u00a0 La tem\u00e1tica se resume en el desarrollo de relatos que se despliegan en […]<\/p>\n","protected":false},"author":43,"featured_media":3359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[129,134],"tags":[],"class_list":["post-3314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-debates-de-mercadeo","category-eventos-realizados"],"yoast_head":"\nTransmedia y Star Wars | Marketing Zone Icesi<\/title>\n<meta name=\"description\" content=\"El desarrollo de relatos en m\u00faltiples 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