{"id":4098,"date":"2017-10-23T11:41:19","date_gmt":"2017-10-23T16:41:19","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=4098"},"modified":"2018-12-12T14:17:18","modified_gmt":"2018-12-12T19:17:18","slug":"ath-cambia-imagen-despues-24-anos","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/ath-cambia-imagen-despues-24-anos\/","title":{"rendered":"ATH cambia su imagen despu\u00e9s de 24 a\u00f1os"},"content":{"rendered":"<p>Los cajeros ATH cambiaron su imagen en medio de la migraci\u00f3n digital. En Colombia los grupos financieros y bancos est\u00e1n realizando este tipo de cambios.<\/p>\n<p>Seg\u00fan Aval, el objetivo de esta renovaci\u00f3n es mostrar a los clientes que esta nueva cara se da en medio de una coyuntura en la que las nuevas opciones y plataformas de la era digital permiten adoptar escenarios innovadores en el mercado y otorgarles mayor seguridad y confiabilidad en sus transacciones.<\/p>\n<p><span lang=\"ES-MX\">\u201cAl cambiar la imagen de ATH a Red Aval estamos teniendo una mayor asociaci\u00f3n entre la nueva marca y la identidad corporativa de Grupo Aval\u00a0 lanzada en agosto de 2017. Adicionalmente, Red Aval es un logo m\u00e1s moderno, simple y que simboliza la conexi\u00f3n e integraci\u00f3n de nuestros cuatro bancos\u201d,\u00a0\u00a0<\/span><span lang=\"ES-MX\">enfatiza Jos\u00e9 Manuel Ayerbe Osorio \u2013 vicepresidente de mercadeo e innovaci\u00f3n de Grupo Aval.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4100 size-full\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2017\/10\/dd.jpg\" alt=\"\" width=\"900\" height=\"431\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2017\/10\/dd.jpg 900w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2017\/10\/dd-768x368.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span lang=\"ES-MX\">\u201cA futuro se busca que el cliente pueda personalizar el cajero gracias a la inteligencia de las transacciones y as\u00ed tener una interacci\u00f3n m\u00e1s din\u00e1mica para que pueda escoger lo que quiera retirar seg\u00fan su saldo y sus servicios frecuentes\u201d,<\/span><span lang=\"ES-MX\">\u00a0agreg\u00f3 Orlando D\u00edaz, presidente de ATH.<\/span><\/p>\n<p>Este nuevo logo se une a la transformaci\u00f3n de imagen que la marca ha venido haciendo en los \u00faltimos a\u00f1os. En 2016, Grupo Aval tambi\u00e9n mostr\u00f3 una nueva cara con la que le dio una perspectiva diferente\u00a0a los usuarios y con la que se identifica actualmente.<\/p>\n<p>*Fuente: Revista P y M<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los cajeros ATH cambiaron su imagen en medio de la migraci\u00f3n digital. En Colombia los grupos financieros y bancos est\u00e1n realizando este tipo de cambios. Seg\u00fan Aval, el objetivo de esta renovaci\u00f3n es mostrar a los clientes que esta nueva cara se da en medio de una coyuntura en la que las nuevas opciones y [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":4099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-4098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ATH cambia su imagen despu\u00e9s de 24 a\u00f1os | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/ath-cambia-imagen-despues-24-anos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ATH cambia su imagen despu\u00e9s de 24 a\u00f1os | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Los cajeros ATH cambiaron su imagen en medio de la migraci\u00f3n digital. 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