{"id":4190,"date":"2018-05-22T16:30:30","date_gmt":"2018-05-22T21:30:30","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=4190"},"modified":"2019-05-30T10:08:51","modified_gmt":"2019-05-30T15:08:51","slug":"summas-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/summas-2\/","title":{"rendered":"Summas 2"},"content":{"rendered":"

En la econom\u00eda colombiana, las pymes representan un factor importante en la producci\u00f3n de bienes y servicios, y son las principales fuentes de empleo. A pesar de su gran relevancia, carecen de suficientes recursos financieros, conocimientos, t\u00e9cnicas, y metodolog\u00edas que les permitan abordar competitivamente sus consumidores actuales y aprovechar eficientemente nuevas oportunidades de mercado.<\/p>\n

Summas<\/strong>, evento acad\u00e9mico que en esta segunda versi\u00f3n se enfoc\u00f3 en el tema sobre \u201cLa innovaci\u00f3n en la mezcla de marketing\u201d, tuv\u00f3 como finalidad presentar, a los asistentes, estrategias y t\u00e1cticas de bajo costo que fortalezcan las competencias de mercadeo en las pymes vallecaucanas. El evento se realiz\u00f3 el pasado jueves, 17 de mayo de 2018 en el auditorio SIDOC.<\/p>\n

Juan Sebastian Wong<\/strong>, asesor de emprendimiento e innovaci\u00f3n de la C\u00e1mara de Comercio de Cali<\/strong>, nos present\u00f3 en su conferencia \u201c\u00bfC\u00f3mo quebrar una empresa en tres meses?\u201d las estrategias de innovaci\u00f3n que deben impactar el mercadeo para tener sostenibilidad en las organizaciones.<\/p>\n

Rodrigo Raymond<\/strong>, con m\u00e1s de 15 a\u00f1os de experiencia en la producci\u00f3n de video institucional, nos relat\u00f3 en su conferencia \u201cDe pedir a dar\u201d c\u00f3mo las comerciales de televisi\u00f3n han muerto y hacia d\u00f3nde hay que dirigir las estrategias de comunicaciones.<\/p>\n

H\u00e9ctor Jim\u00e9nez \u201cChesito\u201d<\/strong>, de So What? Entertainment<\/strong>, con su calurosa y amigable actitud, en su conferencia \u201cEl arte de saber venderte\u201d nos mostr\u00f3 c\u00f3mo los gerentes y directivos de las pymes se pueden empoderar para mejorar las comunicaciones y las relaciones p\u00fablicas de sus empresas.<\/p>\n

Summas 2<\/strong>, evento de entrada libre, es organizado por Marketing Zone<\/strong>, iniciativa de la Universidad Icesi cuya misi\u00f3n es difundir el conocimiento sobre mercadeo. En Marketing Zone creemos que socializar el mercadeo es fundamental para que nuestras empresas vallecaucanas sean m\u00e1s productivas y competitivas tanto en un entorno local como global.<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

En la econom\u00eda colombiana, las pymes representan un factor importante en la producci\u00f3n de bienes y servicios, y son las principales fuentes de empleo. A pesar de su gran relevancia, carecen de suficientes recursos financieros, conocimientos, t\u00e9cnicas, y metodolog\u00edas que les permitan abordar competitivamente sus consumidores actuales y aprovechar eficientemente nuevas oportunidades de mercado. Summas, […]<\/p>\n","protected":false},"author":48,"featured_media":4206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[134,148],"tags":[],"class_list":["post-4190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos-realizados","category-publicaciones-summas"],"yoast_head":"\nSummas 2 | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/summas-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summas 2 | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"En la econom\u00eda colombiana, las pymes representan un factor importante en la producci\u00f3n de bienes y servicios, y son las principales fuentes de empleo. A pesar de su gran relevancia, carecen de suficientes recursos financieros, conocimientos, t\u00e9cnicas, y metodolog\u00edas que les permitan abordar competitivamente sus consumidores actuales y aprovechar eficientemente nuevas oportunidades de mercado. 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