{"id":4302,"date":"2018-12-03T14:24:36","date_gmt":"2018-12-03T19:24:36","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=4302"},"modified":"2018-12-03T14:26:19","modified_gmt":"2018-12-03T19:26:19","slug":"marcas-caso-ventolini","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/marcas-caso-ventolini\/","title":{"rendered":"Marcas: Caso Ventolini"},"content":{"rendered":"<p>La marca es lo que queda en la mente de los consumidores cuando ya se han consumido los productos. <strong>La importancia de la marca<\/strong> est\u00e1 en dejar una huella indeleble en la cabeza de los clientes, una huella que sea inconfundible, una huella memorable, que <strong>permita volver a consumir una y otra vez los productos que vende<\/strong> gracias a <strong>la diferenciaci\u00f3n<\/strong> que consigue con respecto a sus competidores. <strong>El presidente de Ventolini <\/strong>permitir\u00e1 analizar su caso y los procesos que se llevaron a cargo para <strong>lograr el poder de su marca<\/strong>.<\/p>\n<p><a href=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2018\/12\/MARCAS-ICESI.pdf\">Haz clic aqu\u00ed para descargar la presentaci\u00f3n en PDF<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca es lo que queda en la mente de los consumidores cuando ya se han consumido los productos. La importancia de la marca est\u00e1 en dejar una huella indeleble en la cabeza de los clientes, una huella que sea inconfundible, una huella memorable, que permita volver a consumir una y otra vez los productos [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":4305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-4302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos-realizados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marcas: Caso Ventolini | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/marcas-caso-ventolini\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcas: Caso Ventolini | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La marca es lo que queda en la mente de los consumidores cuando ya se han consumido los productos. 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