{"id":4323,"date":"2018-12-12T14:14:58","date_gmt":"2018-12-12T19:14:58","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=4323"},"modified":"2019-05-30T10:15:51","modified_gmt":"2019-05-30T15:15:51","slug":"summas-3","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/summas-3\/","title":{"rendered":"Summas 3"},"content":{"rendered":"

En la tercera edici\u00f3n de SUMMAS<\/strong>, la tem\u00e1tica principal fue el marketing estrat\u00e9gico<\/strong> enfocado en el servicio al cliente, la innovaci\u00f3n y la econom\u00eda naranja. El objetivo del evento fue brindar herramientas a los asistentes para el desarrollo de estrategias y t\u00e1cticas \u00fatiles para las pymes con el fin de obtener una ventaja competitiva <\/strong>en el mercado.<\/p>\n

CONFERENCISTAS<\/strong><\/h2>\n

DIEGO A. HOIC.\u00a0<\/strong>Amplia experiencia en Colombia y Estados Unidos en compa\u00f1\u00edas como Colgate-Palmolive, Church & Dwight y Tecnoqu\u00edmicas en roles gerenciales, de estrategia, innovaci\u00f3n y marketing. experiencia en investigaci\u00f3n y desarrollo, direcci\u00f3n de unidades de negocio en consumo masivo, desarrollo de estrategias corporativas y estructuraci\u00f3n de proyectos de innovaci\u00f3n de envergadura.<\/p>\n

MANUEL CASTRILL\u00d3N.\u00a0<\/strong>Consultor y Conferencista Organizacional, Ingeniero de Sistemas, Especialista en Mercadeo, MBA (Maestr\u00eda Administraci\u00f3n Empresas), Diplomado Creatividad & Gamificaci\u00f3n. Su experiencia profesional e investigaci\u00f3n acad\u00e9mica le ha permitido trabajar por m\u00e1s de 10 a\u00f1os con diferentes sectores de la econom\u00eda ayudando a desarrollar las competencias y habilidades profesionales de cientos de personas. Se destaca por su oratoria vivencial y metodolog\u00eda participativa, por incluir un lenguaje sencillo, con ejemplos reales del d\u00eda a d\u00eda en el momento de abordar los conceptos a transmitir. Es fundador de Evoluci\u00f3n, compa\u00f1\u00eda dedicada a la consultor\u00eda organizacional y el desarrollo de competencias y habilidades en las personas.<\/p>\n

EL MULATO CABARET.\u00a0<\/strong>Casa de las estrellas de la Compa\u00f1\u00eda Art\u00edstica El Mulato y su Swing Latino, fue creado en el a\u00f1o 2010 como un espacio cultural y de entretenimiento donde la compa\u00f1\u00eda art\u00edstica expone peri\u00f3dicamente sus nuevas propuestas y creaciones del siempre en evoluci\u00f3n, estilo de baile cale\u00f1o. Durante 7 a\u00f1os, El Mulato Cabaret, fue testigo en sus antiguas instalaciones de procesos coreogr\u00e1ficos de talla internacional, mostrando a m\u00e1s de 12.000 visitantes, una experiencia \u00fanica con el baile, permitiendo conocer en esencia, la evoluci\u00f3n danc\u00edstica y el coraz\u00f3n de la compa\u00f1\u00eda art\u00edstica con mayor n\u00famero de reconocimientos y t\u00edtulos mundiales logrados con el baile y la salsa cale\u00f1a alrededor del mundo. El Mulato Cabaret, inici\u00f3 su proceso de expansi\u00f3n en grandes superficies en el 2017 y hoy es parte del circuito oficial de espect\u00e1culos de Cali, convirti\u00e9ndose desde su lanzamiento en una de las propuestas con mayor impacto social y de entretenimiento para la ciudad. El Mulato Cabaret es el primer Cabaret Latino de Colombia, con una propuesta escenogr\u00e1fica y art\u00edstica de alto impacto, este espacio tributo a las grandes estrellas del baile, ofrece una propuesta \u00fanica en Cali y con miras a convertirse en referente internacional del espect\u00e1culo latino. El p\u00fablico asistente podr\u00e1 disfrutar una noche que seguramente transformar\u00e1 la forma de sentir la m\u00fasica en la capital mundial de la salsa.<\/p>\n

\"\" \"\" \"\" \"\" \"\" \"\" \"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

En la tercera edici\u00f3n de SUMMAS, la tem\u00e1tica principal fue el marketing estrat\u00e9gico enfocado en el servicio al cliente, la innovaci\u00f3n y la econom\u00eda naranja. El objetivo del evento fue brindar herramientas a los asistentes para el desarrollo de estrategias y t\u00e1cticas \u00fatiles para las pymes con el fin de obtener una ventaja competitiva en […]<\/p>\n","protected":false},"author":48,"featured_media":4264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[134,148],"tags":[],"class_list":["post-4323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos-realizados","category-publicaciones-summas"],"yoast_head":"\nSummas 3 | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/summas-3\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summas 3 | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"En la tercera edici\u00f3n de SUMMAS, la tem\u00e1tica principal fue el marketing estrat\u00e9gico enfocado en el servicio al cliente, la innovaci\u00f3n y la econom\u00eda naranja. 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