{"id":4456,"date":"2019-04-01T11:00:23","date_gmt":"2019-04-01T16:00:23","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=4456"},"modified":"2019-05-30T10:15:43","modified_gmt":"2019-05-30T15:15:43","slug":"summas-cuarta-version","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/summas-cuarta-version\/","title":{"rendered":"Summas Cuarta Versi\u00f3n"},"content":{"rendered":"<p><strong>Summas 4.0<\/strong>, un evento de entrada libre dirigido a peque\u00f1os y medianos empresarios, emprendedores de la regi\u00f3n, y a toda la comunidad universitaria. Summas nace con el objetivo de que sean tambi\u00e9n las pymes quienes se apropien de las estrategias de mercadeo, que suponen son\u00a0\u00fanicamente\u00a0para las grandes empresas, pero que en realidad todas deber\u00edan implementar.<\/p>\n<p>En su cuarta edici\u00f3n, <strong>Marca y Sentidos,<\/strong> <em>los sentidos como ente diferenciador de las pymes <\/em>\u00a0la tem\u00e1tica fue \u201cmarketing sensorial\u201d, el consumo cada vez es mayor y los clientes m\u00e1s exigentes, los sentidos se han convertido en un eje potencial y diferenciador de las marcas, y son el medio m\u00e1s \u201csensible\u201d para\u00a0que una estrategia creativa llegue al consumidor. En esta ocasi\u00f3n los expertos en el tema fueron quienes nos enriquecer\u00e1n con su experiencia y trayectoria.<\/p>\n<p><strong>\u201c<em>El consumidor olvidar\u00e1 lo que dijiste, pero jam\u00e1s olvidara lo que le has hecho sentir<\/em>.\u00bb<br \/>\nEric Kande<\/strong><\/p>\n<p><strong>Tuvimos 6 conferencistas invitados, durante la jornadas de la ma\u00f1ana y la tarde, 3 en la primera y 3 en la segunda.<\/strong> Son ellos quienes nos contaron a trav\u00e9s de su trayectoria y experiencia su conocimiento sobre marketing sensorial. Pueden conocer m\u00e1s de ellos, en nuestras redes sociales y p\u00e1gina web.<\/p>\n<p>Redes Sociales Summas<br \/>\n<a href=\"http:\/\/summas.co\/\">http:\/\/summas.co\/<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/summasicesi\/\">Summasicesi<\/a><br \/>\n<a href=\"https:\/\/www.instagram.com\/summasicesi\/\">https:\/\/www.instagram.com\/summasicesi\/<\/a><\/p>\n<p>Redes sociales Marketing Zone<br \/>\n<a href=\"http:\/\/www.icesi.edu.co\/marketingzone\/\">http:\/\/www.icesi.edu.co\/marketingzone\/<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/marketingzoneicesi\/\">Marketing Zone<\/a><br \/>\nhttps:\/\/www.instagram.com\/marketingzoneicesi\/<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summas 4.0, un evento de entrada libre dirigido a peque\u00f1os y medianos empresarios, emprendedores de la regi\u00f3n, y a toda la comunidad universitaria. Summas nace con el objetivo de que sean tambi\u00e9n las pymes quienes se apropien de las estrategias de mercadeo, que suponen son\u00a0\u00fanicamente\u00a0para las grandes empresas, pero que en realidad todas deber\u00edan implementar. [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":4459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[148],"tags":[128],"class_list":["post-4456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicaciones-summas","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summas Cuarta Versi\u00f3n | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/summas-cuarta-version\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summas Cuarta Versi\u00f3n | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Summas 4.0, un evento de entrada libre dirigido a peque\u00f1os y medianos empresarios, emprendedores de la regi\u00f3n, y a toda la comunidad universitaria. Summas nace con el objetivo de que sean tambi\u00e9n las pymes quienes se apropien de las estrategias de mercadeo, que suponen son\u00a0\u00fanicamente\u00a0para las grandes empresas, pero que en realidad todas deber\u00edan implementar. 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